Truman product training english

Men’s Grooming Market in India Men’s grooming is now mainstream Men skin care is one of the beauty industry’s

fastest-growing sectors growing on an average of 25 % every year

More men are adopting a grooming regimen, alongside exercise and eating right, as a component of healthy living

Men have started to shop for themselves, instead of relying on their female counterparts

They are now aware about the impact of pollution, regular shaving, and the sun on their skin and hair

They are now more aware about and the need to be presentable according to the current trend

Products such as shaving creams, aftershaves, moisturisers, face masks and exfoliators, hair care and hairstyling solutions are increasingly popular among men

Men’s Grooming Market in India Indian men are finally coming out of the

closet when it comes to having a daily grooming regime, they are no longer shy of using creams, lotions, face scrubs and shower gels meant for male skin

According to a Nielsen study on the Indian male grooming segment, there is a rising aspiration among Indian men to look well groomed, which has led to the Indian men’s grooming market’s rapid growth of more than 34%

The study further showed that this growth is faster than the growth rate of the total personal care and beauty industry in India

The market today stands at about

Rs. 4800 Crore

– An Exclusive Male Privilege Truman is a comprehensive premium and

exclusive range of Men’s grooming products for skin, hair and personal care

It celebrates the best in true manhood It is a tribute to noble masculinity in a modern

context It is proudly masculine, tough and yet suave;

sexy as well as chivalrous The crest of Truman denotes royalty Truman’s identity is a unique blend of nobility,

tough masculinity, timeless elegance and modernity

It is the ultimate symbol of the well-groomed man, one of the keys to success in life

No man who wants to succeed

can do without Truman

The IdentityJAMES BOND is a universal icon of all the characteristics of brand Truman and therefore, an ideal image of Truman.

James Bond has been around for more than 50 years, and have been played by several actors on the big screen, but while the actors have changed, the character of 007 has always remained fresh and contemporary

Product RangeHair care Daily Oil Control Shampoo:

Formulated especially for oily male scalp

Hair Styling Gel: For that perfect style set

Scalp and Hair Solution: To cater to hair and scalp issues

Skin care UV shield: Sunblock and fairness

cream especially for men Face Wash: Daily exfoliating soap-

free cleanser especially formulated for men

After Shave Balm: A soothing and protecting lotion for the perfect finish

Personal Care Energizing Shower Gel: To kick start your day with freshness Bathing Bar: For invigorating freshness all day

Skin Care Taking care of the skin and hair is

the single most important thing one can do for the appearance

There are numerous benefits to adopting a basic skin-care routine:

Keeping skin healthy means it will look younger

Shaving will be easier, less irritated and inflamed

There will be fewer breakouts, dry spots, and oily areas on the skin

Good looks gives confidence and gives a nice feeling

Male skin is about 25% thicker than female skin and it's texture is tougher and needs more attention than women

It is also more oilier than female skin with denser hair growth

By following a simple daily routine one can maintain good health of the skin: Cleanse Shave Relieve and Moisturise Protect

Face Wash A soap-free cleanser with

exfoliating agents that buffs away dead skin cells

It is a deep cleansing and purifying wash

Enriched with witch hazel, aloe vera, and honey that nourishes the skin

Jojoba ester beads and salicylic acid clears clogged pores, dirt and oil

UV Shield A light weight pro-complexion, daily sun

shield with Broad Spectrum UV protection UVB protection: SPF 30 UVA protection: PA +

It shields the skin against tanning and helps fight premature aging

Helps to lighten the skin with continuous use

Enriched with bisabolol, aloe vera, Vitamin E and oat extracts that hydrates the skin, soothes sunburns and skin irritation

Contains anti-aging ingredients that counteracts UV-induced premature ageing

Apply daily in the morning or before sun exposure on cleansed face, neck and other exposed areas for maximum protection

After Shave Balm Traditional aftershaves contain alcohol as

the main ingredient that irritates sensitive skin and makes it tight

After shave balms provide a thin coating of moisture that protects and soothes freshly shaven skin

It contains minimal fragrance and no alcohol that does not sting the skin

It instantly soothes and hydrates irritated skin

Gets easily absorbed, leaving the skin cool, comfortable and moisturised

Enriched with aloe vera, witch hazel and multi-mineral complex to soften, revitalize and refresh the skin after shaving

Skin Care Range

MRP Rs. 380DP Rs. 325Net content: 75 g

MRP Rs. 270DP Rs. 230Net content: 75 ml


Use a shaving brush to spread the shaving gel, it helps to lift the hair and prevent ingrowths

Shave after a shower, when the steam has softened the beard and the skin is slick and frictionless

Avoid products containing alcohol, which dries and tightens the skin, irritates sensitive skin

Swirl the shaving brush in baby powder and massage it onto the face, it will make the skin smooth and soft

Using sunscreen only during summers, or when stepping out in the sun, and ignoring it the rest of the year is the biggest skincare mistake Apply sunscreen all year round to

prevent premature ageing

Quick Tips:

Hair Care• A good hair care routine is one

that's simple and effective• Men's scalp tend to produce

excessive oils, grit and product build-up

• They are usually 2-3 inches long and don't need all the heavy moisturisers that women's shampoo provide

• Flaky, dry and itchy scalp are common problems of the scalp in men

• Truman hair care range is especially designed for men scalp and hair

Daily Oil Control Shampoo Formulated especially for

oily male scalp Enriched with thyme, tea

tree and ginger oil that helps to clear flaky scalp

Licorice extract helps to strengthen hair roots

Contains mild and gentle cleansers

Hair Styling Gel To maintain a healthy scalp, it is important to use a

finishing product that will not cause irritation Truman Hair Styling Gel is a non-greasy gel with long

lasting hold without weighing the hair down It is an alcohol free formula that moisturises and

conditions hair without leaving any residue Enriched with Pro-vitamin B5, aloe vera and ginseng

extract that strengthens the hair and soothes the scalp It’s Multi Mineral Complex (zinc, copper and

magnesium cocktail) together with tea tree oil refreshes and revitalizes scalp and hair

It is suited to any hair texture where control is wanted without stickiness or a ridged finish

It stays pliable and easily removed by washing

Hair Problems in Men

Broadly, men face two major hair problems

○ Dandruff

○ Hair loss

Dandruff Caused by a fungus called malasseazia which

grows out of control and feeds on fat / oil on the scalp

It makes the scalp flaky and itchy It may be caused due to

under washing or over washing of hair not washing after sweating using very oily conditioners etc.

It causes itching and irritation and produces unwanted scalp odour

Shampoos rich in anti-dandruff ingredients such as ginger, thyme, tea tree oil or menthol controls dandruff well

Dandruff should not be confused with a dry scalp

Dandruff is caused by excess oil (sebum) production - flakes are greasy and yellowish white in colour

Dry scalp is caused by loss of moisture from the skin and produces small white flakes

Hair loss in Men – Alopecia A person looses 50-100 stands of hair everyday If it extends more than 100 strands a day, it is a sign

of hair fall problem Reason for hair fall can be many, like

Stress and bodily weakness Dietary imbalance or nutritional deficiency Using abrasive shampoos, hair lacquers, dyes

and bleaching etc Male patterned hair loss is caused due elevated

levels of hormone DHT Dihydrotestosterone (DHT) is formed from the male

hormone testosterone It shortens the growth phase of the hair (anagen

phase) – where the hair follicle shrinks to reduce the thickness of hair

It also makes the hair roots harder which prevents blood circulation and supply of nutrients to the hair

In order to restart the hair cycle and combat alopecia, it is necessary to activate the anagen, or growth phase of hair

Scalp & Hair Solution

Truman scalp and hair solution acts simultaneously on three principal factors that control the hair cycle Hormonal balance Vascular system Cell metabolism

It helps to prevent hair loss through carefully selected ingredients that help to nourish scalp and hair

It contains anti-bacterial agents that helps to solve itching and dandruff related problems Free from alcohol, fragrance, silicones and harsh chemical that can lead to hair loss Comes with an easy applicator that helps to target specific areas

Active ingredients: Sweet Lupine Protein

Helps to regulate hormones that cause hair loss It is rich in peptides, trace elements and vitamins that helps to improve microcirculation of the scalp

and brings hair density to normal Helps to stimulate cell metabolism and improves vascularization of the hair follicles

Polygala Extract Promotes hair growth and prevents hair loss by increasing hair diameter and weight

Tea Tree Oil and Thyme Extract Has anti-bacterial, antifungal and antiseptic properties and helps to tackle dandruff and itching

problem which causes hair loss Multi-Mineral Complex

Contains zinc, copper and magnesium cocktail that helps to revitalize the scalp Aloe Vera Leaf Juice

Provides moisture and acts as anti-inflammatory agent Pro-vitamin B5

Helps strengthen the roots

Scalp & Hair Solution




Hair Care Range

Shampoo every alternate day, daily shampoo strips the hair of essential moisture

If the hair is too greasy, wash with plain water on days without shampoo, water will cleanse the hair without stripping away essential oils

Gently massage hair using fingers in circular strokes to increase blood circulation

Gel is generally lighter and easier to work through the hair, pomades and creams are difficult to wash out due to their texture

For curly or kinky hair, use a wide-tooth comb to get rid of tangles, fine-tooth comb will cause hair to frizz

Quick Tips:

Personal Care Good personal hygiene is the

first step to good health Excessive sweating and

body odour is an unpleasant problem that can affect a person's confidence and self-esteem

Hygiene rule is simple: Shower every day first thing in the morning and at night, particularly if you've had a long day

Energizing Shower Gel• Especially formulated for men’s

skin• Enriched with Multi-mineral

complex and Multi-botanical extracts that conditions the skin from deep within

• Promotes clear looking skin and invigorating freshness all day long

• Enriched with goodness of tea tree oil, orange and lemon fruit extracts

• Just lather up in shower using loofah and refresh your senses

• Glycerin based transparent soap bar for lasting freshness all day

• Enriched with essential oils, aloe vera and vitamin E that nourishes the skin for a smooth and fresh after feel

• Glycerin moisturises the skin without leaving it dry and tight like other soaps

Bathing Bar



Personal Care Range

Quick Tips: Use deodorant directly on

the skin (15cm away) for long lasting freshness

Body odour problem can usually be managed by getting rid of excess skin bacteria – which are responsible for the smell – rub wet alum (phitkari) on the armpits after bathing to eliminate smell causing bacteria

Wear natural fibres, such as wool, silk or cotton which allows the skin to breathe, which means sweat will evaporate quicker

Complete Range

Bond with the Legend

THANK YOU

Healthcare

Truman product training english