Dental List Collaboration Network

Travis RodgersCEO - DrDDS/RecordLinc

travis@drdds.com(415)570-1444

Agenda• Mission• Benefits• Members• Data Cleansing Team• Data Process• Tools Used• Specialties We Track• Fields We Track

Mission

A loose partnership of dental vendors that is formed to finance and develop the most robust, complete, detailed, and acute database of dentists, vendors, and labs in the

USA and globally

Benefits

• Largest database of dental professionals in the world• Most complete database• Most accurate database• Collaboration among members• Lower cost

Members

Data Cleansing Team

• Team• Project Owner (Travis Rodgers)• Project Manager (Melissa Glander)• Data Scraper (Alex)• Salesforce Admin (Sumit)• Data Cleaning (Theresa/David)• Manual Clean (Myra/Allan)

Data Process (Done Quarterly)

• Dedicated SQL server for gathering data from 342 sources• Information is manually reviewed and cleaned as needed• 342 lists are uploaded into Salesforce.com instance

• 2.5 million records total at this point• Data is normalized using CRM Fusion• Data is cleaned and appended using various tools

• Melissa Data, Exact Data, ClearBit, FullContact, Salesforce rules

• Data is merged using CRM Fusion• 744k records at this point

• Email addresses are verified using BulkEmailChecker.• 293k records with emails

• Data is updated manually by 2 data experts & automatically using other tools

Tools Used for Data Cleaning• Salesforce.com• CRM Fusion• Clearbit – Social Data and Photos• Melissa Data • Full Contact API• USA Database• Exact Data

Dental Specialties We Track• Aesthetic Dentist

• Cosmetic Dentist

• Dental Assistant

• Dental Association

• Dental Consultant

• Dental Ecology

• Dental Journalist

• Dental Laboratory

• Dental Professor

• Dental Public Health

• Dental Research

• Dental Sterilization Aide

• Dental Student

• Dental Technician

• Dental Vendor

• Emergency Dentist

• Endodontist

• General Dentist

• Holistic Dentist

• Hygienist

• Laser Dentist

• Office Manager

• Oral and Maxillofacial Pathologist

• Oral and Maxillofacial Radiologist

• Oral and Maxillofacial Surgeon

• Orthodontist

• Pediatric Dentist

• Periodontist

• Practice Management Consultant

• Prosthodontist

• Restorative Dentist

• Scheduling Coordinator

• Sleep Dentist

• Speaker

• Treatment Coordinator

• Veterinary Dentist

Fields we Track on Dentists• First Name

• Last Name

• Middle Name

• Title

• Company

• Dental Specialty

• Email Address

• Address

• City

• State

• Zip

• Country

• Telephone

• Mobile Phone

• Fax Number

• Facebook

• Twitter

• LinkedIn

• School

• School Degree

• School Grad Year

• License Number

• License Issued Date

• License Expiration Date

• Descriptions

• Associations

Access

• You are given access to a login for Salesforce.com so you can use the database as needed.

• We can create any custom reports needed in Salesforce.

• Users are also given access to the Dropbox folder with all of the individual lists and over 100k photos of the dentists.

Dropbox Folder of Individual Lists

Rules

• No more than one email a week is sent to the full database by each member.

• No one is to sell or loan the list to anyone.

• A single violation of either of these will be grounds for removal from access to the database.

Cost

• First year - $10,000• Each year after (optional) - $2,000

Note: Over $250k has been invested to build this tool and $20k a year is invested to keep the data up to date. If you were to use a similar database the cost would be well over $50k for a single year use.