An agency perspective on GOOD WORKING PARTNERSHIPs.

All in it together.

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Health focus shift

Company Product Brand Patient need

Patient experience

Community of health

Choose your partners wisely.

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We’re a creative

agency who do strategy

We’re a strategic

agency who do creative

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How do you make sure you are innovating?

How much of your business is acquired organically?

In percentage terms what’s your staff churn

rate?

What’s the plan over the next 3

years?

How has your business evolved over

the last 5 years?

What percentage of time is billable across senior levels?

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7i’s HoneyvilleService design

Spyder HoneycombMedicine Taking Experience

Gather around a problem

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The document

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Its not a brief, it’s a briefing

Speak like a consumer, not a Martian

Briefs are organic and collaborative

Creative teams will write from a brief not to one

Don’t believe the

hype

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Another idea

Chemistry…

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Ç√

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Vs.

Key messages

• Our businesses are all in flux

• Choose appropriate people to work with

• Don’t just chuck a problem over the agency fence

• Consider not having a fence

• Know that value is driven by the lowest common denominator relationship (1 to 1)

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Thank you.

What do we do?

Hive is a patient centric communication agency. Founded in 2008, Hive uses its understanding of patients and HCPs to influence and improve medicine engagement and experience. This integrated approach benefits brands by affecting prescribing behaviour, healthcare professional/ patient interaction and patient engagement, all aimed at improving patient outcome

Tim Scorer Founding Director of the Hive Group. Tim is by training a healthcare strategist, having working in the sector for over 15 years. Tim is approved by the Association of Master Trainers in the LEGO SERIOUS PLAY methodology, a member of the British Design Innovation Organisation, the British Healthcare Business Intelligence Association, the Association for Healthcare Communication and Marketing and the Pharmaceutical Marketing Society.  Tim also sits on the Harvard Business Review Advisory Council and the Wired UK service group. Tim is a committed blogger having written over 50,000 words on patient integration, defining service experiences, innovation and communications strategy. Tim also is the only person in the World to feel it necessary to write a book on using Services to differentiate drugs. Prior to the Hive Group Tim was a  Business Unit Director at TBWA and worked with WPP and Quintiles in  relationship  management positions. He is  currently under-worked, no nonsense and  creative!