Mission and vision statement Prepared by :Christian Ravina M.sc. Nursing,2nd year, 3rd sem,M.T.I.N., Changa

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“See the future before it happens”

Objectives:• To introduce the topic mission and vision statement

• To discuss about need for mission and vision in nursing profession

• To describe about the roles played by mission and vision statement

• To enlist the approaches for mission and vision statement formation

• To discuss about mission, meaning and concept of mission statement

• To discuss the purposes of mission statement

• To describe about features of mission statement

• To point out characteristics of mission statement

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Objectives:

• To describe about how to develop a mission statement

• To describe about vision, meaning of vision and concept of vision

• To review about purposes of vision statement and features of an effective vision statement

• To enlist characteristics of vision statement

• To explore the benefits of having a vision

• To describe about how to develop a vision statement

• To compare the mission and vision statement

• To discuss about value statement and developing a value statement

• To give example of mission and vision statement 4

Terminologies:• Professionalism: The competence or skill

expected of a professional.

•North Star: Something that is a constant and dependable in an ever changing world.

• Legacy: Anything handed down from the past, as from an ancestor or predecessor.

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Introduction:• An organization’s end results for which an organization strives

is termed as mission and vision

• Organizations summarize their goals and objectives in mission and vision statements.

• Both of these serve different purposes for a company but are often confused with each other.

• A mission statement describes what a company wants to do now: present

• A vision statement outlines what a company wants to be in the future: future

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Introduction:

• Mission: desired level of performance

• Vision: source of inspiration and motivation

• Mission and vision statement of nursing profession plays a key role, to meet these challenges of nursing in new millennium.

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Need for mission and vision in nursing profession • Today nursing profession has been forged by

complex, social, economic and political forces.

• The banner ideals of service in caring profession such as have conflicted with efforts to achieve professional status and the pull to meet societal needs, have in turn at times resulted in contradictory goals.

• Professional autonomy and societal recognition

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Need for mission and vision in nursing profession

• Serves as legal framework for change

• Despite institutional innovations, barrier to greater autonomy and recognition persists

• As associate degree graduates are the largest group in the healthcare workforce, but ‘like the elephant in living room’ there is little or no acknowledgement of their contribution to healthcare by nursing leaders.

• Diversity of nursing role nurses need a mission and vision statement for nursing to guide their practice.

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Roles played by mission and vision statement

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Roles Inform strategy

development

Communicate purpose to

other stakeholders

Develop the measurable goals and objectives by

which to gauge the success of the

organization’s strategy

Vision: high level guide

Mission: specific guide

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Approaches for mission and vision statement

One alternative approach “Draw- See- Think- plan”

• Draw - What is the ideal image or the desired end state?

• See - What is today’s situation? What is the gap from ideal and why?

• Think- What specific actions must be taken to close the gap between today’s situation and ideal state?

• Plan- What resources are required to execute the activities? 12

Mission • “Essential purpose of the organization, concerning

particularly why it is in existence, the nature of the business it is in, and the customers it seeks to serve and satisfy.”

• “Purpose or reason for the organization’s existence.”

• “Mission is an enduring statement of purpose that distinguishes one firm from other similar firm.”

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Meaning of mission statement• Mission statements are the starting points of an organization’s

strategic planning and goal setting process.

• They focus attention and assure that internal and external stakeholders understand what the organization is attempting to accomplish.

• When developing a mission statement, it should be seen that the following questions are answered:• What do we do today?

• For whom do we do it?

• What is the benefit?

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Concept of mission statement:• It concentrates on present and informs you about the desired

level of performance.

• It will be achieved.

• It reflect the purpose or broader for being in existence in the profession.

• It serves as an ongoing guide without a time frame.

• The mission can remain same for decades, if crafted well.

• It provides a path to realize the mission in line with its values.

• It directs bearing on the bottom line and success in profession. 15

Mission and Purpose• Mission: Mission has external orientation and relates

the organization to the society in which it operates. A mission statement helps the organization to link its activities to the needs of the society and legitimize its existence.

• Purpose: Purpose is also externally focused but it relates to that segment of the society to which it serves; it defines the business which the institution will undertake.

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It serves as a guide for all of the company's decision-making

It should help workers within the organization know what decisions and tasks best align with

the mission of the company.

A mission statement offers insight into what company leaders’ view as the primary

purpose for being in business

Purposes of mission statement

Dimensions of Mission statements:According to Bart, the strongest organizational impact occurs

when mission statements contain 7 essential dimensions.

• Key values and beliefs

• Distinctive competence

• Desired competitive position

• Competitive strategy

• Compelling goal/vision

• Specific customers served and products or services offered

• Concern for satisfying multiple stakeholder18

Dimensions of Mission statements:According to Vern McGinis, a mission should:

• Define what the company is

• Define what the company aspires to be

• Limited to exclude some ventures/dangers

• Broad enough to allow for creative growth

• Distinguish the company from all others

• Serve as framework to evaluate current activities

• Stated clearly so that it is understood by all

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Features of effective mission statements are:

• Purpose and values of the organization

• What business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders)

• What are the responsibilities of the organization towards these "clients"

• What are the main objectives that support the company in accomplishing its mission

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CharacteristicsOf

Mission

Feasible

Precise

Clear

Motivatin

g

Distinctive

Indicates major

components of strategy

Structure of a mission statement:• The following elements can be included in a mission statement.

Their sequence can be different. It is important, however, that some elements supporting the accomplishment of the mission be present and not just the mission as a "wish" or dream.

• Purpose and values of the organization (products or services, market) or who are the organization's primary "clients" (stakeholders)

• What are the responsibilities of the organization towards these "clients"

• What are the main objectives supporting the company in accomplishing its mission

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Vision • “Description of something in the future”

• “Mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon and the underlying conditions for the actualization of this perception”

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Meaning • They create a focal point for strategic planning and are time

bound, with most vision statements projected for a period of 5 to 10 years.

• Communicates both the purpose and values of the organization

• It shapes customers ‘understanding of why they should work with the organization

• When developing a vision statement, it should be seen that the following questions are answered:• What do we want to do going forward?• When do we want to do it?• How do we want to do it?

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Meaning • Functions as the "north star" - it is what all

employees understand their work every day ultimately contributes towards accomplishing over the long term

• Is written briefly in an inspirational manner that makes it easy for all employees to repeat it at any given time.

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Concept of vision statements• Outlines what the profession wants to be.

• It concentrates on the future.

• It is a source of inspiration.

• It provides clear decision making criteria.

• It is more specific in terms of objective and future state.

• It is related to some form of achievement, if successful.

• This can galvanize the people to achieve defined objectives.

• The vision is SMART

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Purposes of vision statement

• Serves as a foundation for a broader strategic plan

• Give sense of purpose to employees

•Directing the company to only focus on strategic opportunities

•Help companies differentiate from competitors

•Direction for future years

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Features of an effective vision

• Clarity and lack of ambiguity

• Paint a vivid and clear picture, not ambiguous

• Describing a bright future (hope)

• Memorable and engaging expression

• Realistic aspirations, achievable

• Alignment with organizational values and culture

• Time bound if it talks of achieving any goal or objective28

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Characteristics of vision

Developed through sharing across an organization

Methods of convincing the others about vision

Change agents

Benefits of having a vision • Good visions are inspiring and exhilarating.

• Good vision foster long term thinking.

• Good vision foster risk-taking and experimentation.

• Good vision helps in the creation of a common identity and a shared sense of purpose.

• Good visions are competitive, original and unique.

• Good visions represent integrity; they are truly genuine and can be used for the benefit of people.

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Developing a Vision Statement:• The vision statement includes vivid description of the

organization as it effectively carries out its operations.

• Developing a vision statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational vision.

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Developing a Vision Statement:• Developing the vision can be the most enjoyable part of

planning, but the part where time easily gets away from you.

• Note that originally, the vision was a compelling description of the state and function of the organization once it had implemented the strategic plan, i.e., a very attractive image toward which the organization was attracted and guided by the strategic plan. Recently, the vision has become more of a motivational tool, too often including highly idealistic phrasing and activities which the organization cannot realistically aspire.

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Comparison between mission and vision statement

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Value statement • Value statements define the organization’s basic

philosophy, principles and ideals.

• They also set the ethical tone for the institution.

•An organization’s values are evident in the statements that define the organization and the processes used to achieve its mission and vision.

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Developing a value statement • Values represent the core priorities in the organization‘s

culture

• Developing a values statement can be quick culture-specific

• Establish four to six core values from which the organization would like to operate. Consider values of customers, shareholders, employees and the community.

• Notice any differences between the organization‘s preferred values and its true values (the values actually reflected by members ‘behaviors in the organization).

• Incorporate into the strategic plan, actions to align actual behavior with preferred behaviors.

Summary •The Mission Statement concentrates on the

present.

•The Vision Statement focuses on the future.

•Mission is a Purpose or reason for the organization’s existence.

•Vision is description of something in the future.

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