MD Buyline Releases Q2.2014 User Satisfaction

Trending™ Data

Clinical and financial experts shed light on market trending and real-world, end-user feedback.

DALLAS, TX — July 1, 2014 — MD Buyline announced today its Q2.2014 User Satisfaction Trending™

data is now available to MD Buyline members. By conducting end-user interviews, MD Buyline’s

industry experts evaluate real-world experiences with capital equipment and vendors’ service. Market

trending, end-user ratings and customer feedback help MD Buyline members compare and select their

next medical technology investment.

While keeping a pulse on customer experiences, MD Buyline’s experts also analyze healthcare market

trends, such as emerging technologies, recalls issued by the Food and Drug Administration (FDA) and

studies published by medical journals.

One technology that experienced notable market visibility and activity is the mammography system. In

a Market Intelligence Briefing™ report, which includes User Satisfaction Trending data, MD Buyline

clinical analyst Rachael Bennett provided insight into mammogram market trends, including

differences between 3-D and 2-D tomosynthesis systems, lack of existing vendor competition and

absence of a dedicated reimbursement code for 3-D.

Additionally, mammography systems have received recent attention due to the study “Breast Cancer

Screening Using Tomosynthesis in Combination With Digital Mammography” published in the Journal of

the American Medical Association. Ms. Bennett was interviewed by several national, leading news

sources, including The Wall Street Journal, Associated Press, Bloomberg, The Boston Globe and MIT

Technology Review, because of her expertise in mammography systems.

The study showed Hologic’s 3-D mammogram system (a vendor and technology covered by MD

Buyline’s User Satisfaction Trendingdata) when paired with traditional digital mammography was more

effective at finding breast cancers than traditional scans alone. Following the release of the study,

Siemens Healthcare announced it submitted an application to the FDA for its 3-D breast tomosynthesis

system. The Wall Street Journal interviewed Ms. Bennett again for her competitive intel of the

mammogram market.

MD Buyline members have access to clinical and financial insight from MD Buyline’s experts, including

Ms. Bennett, and evidence-based technology reports, including User Satisfaction Trending.

About User Satisfaction Trending

For more than 30 years, MD Buyline has been researching medical technologies to create transparency

between healthcare providers and medical technology suppliers. This in-depth and dynamic data

enables MD Buyline’s clinical analysts to map trending for ratings and end-user feedback on

technologies and suppliers. MD Buyline members can review User Satisfaction Trending data on more

than 100 medical technologies through MD Buyline’s online portal of proprietary clinical research. For

more information or to speak with an analyst, contact MD Buyline at 1-800-375-5463.

 About MD Buyline 

Healthcare providers recognize MD Buyline as the leading provider of evidence-based information and

research. By creating transparency and fostering consultative relationships, MD Buyline has partnered

with providers for more than three decades to identify cost reduction opportunities for purchased

services, consumables, capital and IT. Providers rely on MD Buyline’s data and clinical analysts for

financial and clinical insight to reach long- and short-term goals. For more information, please

visit www.mdbuyline.com, and follow MD Buyline on Twitter, @MDBuyline.