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Producing health
information for children
and young people Colleen Shannon
Freelance Healthcare Writer & Editor www.healthcarewriting.co.uk
About this presentation
These slides are from a talk I gave at a Patient Information Forum event:
Creating information for children and young people
London, January 2015
The next few minutes
• Media trends
• About the guide: overview and experts
• Your information: Making it work
• The voice of experience
• Inspiring case studies
• Useful resources
• The future!
Media trends (UK)
0 20 40 60 80 100
Age 12-‐15
Age 8-‐11
Age 5-‐7
Age 3-‐4
2011
2014
Source: Ofcom. 2014. Children and parents: Media attitudes report. http://stakeholders.ofcom.org.uk/binaries/research/media-‐literacy/media-‐use-‐attitudes-‐14/Charts_Section_3.pdf
Tablet ownership (%)
Media use
Source: Ofcom. 2014. Children and parents: Media attitudes report. http://stakeholders.ofcom.org.uk/binaries/research/media-‐literacy/media-‐use-‐attitudes-‐14/Charts_Section_3.pdf
• 35% of children aged 5-‐15 read nearly every day: so print is still an important format
• 77% use a games console every day: so if you want the widest reach, this might be the way to go
About the guide
Guide to producing health information for children and young people July 2014
Patient Information Forum www.pif.org.uk
Expert advisers • Children’s author : Camilla de la Bedoyere
• Reviewers • Professor Sue Ablett, Children’s Cancer and Leukaemia Group • Cassie Davis, CLIC Sargent • Kath Evans, NHS England • Beki Moult, GOSH • Professor Nisha Dogra, University of Leicester • Dr Knut Schroeder, GP
• Additional advice • Jenny Frank, Children’s Society (young carers) • Vicki Kirwin, National Deaf Children’s Society (accessibility)
Inside the guide
• Foreword by Kath Evans
• Writing tips
• Why the right information matters
• Involving children & young people
• Communication approaches
• How to create high quality information
• Case studies; Resources; Bibliography
Making it work Ask the kids!
Involve their families and teachers
Be inclusive
Seek educational
input
Ask clinicians Work with authors & artists
Make best use of media
Reach your audience
Evaluate and report
The voice of experience “Get information across in stories…”
“User test at every stage …”
“Get input from the people who you’ll be relying on to distribute your resources…”
“Be flexible and never say no. Be really open to lots of different ideas.”
“Enjoy your work!”
“Know your audience, check you know, and then ask again!”
Inspiring case studies
Many of our case study contributors are speaking today:
• Monkey Wellbeing
• Breast Cancer Care
• Northumberland Tyne & Wear NHS Foundation Trust
• Diabetes UK
• National Children’s Bureau
Inspiring case studies
Newham Council & Resonant Media
Play your way to 60 a day
Campaign with schools to reduce obesity and increase physical activity among 7 -‐ 11 year olds
www.resonantmedia.co.uk
Inspiring case studies
British Heart Foundation
yHeart
Website and social media for young people
www.yheart.net
Other inspiring work
National Deaf Children’s Society
My life, my health
Campaign to improve deaf young people’s experiences of GP services.
youngpeople.ndcsbuzz.org.uk/mylifemyhealth
Other inspiring work
Best Beginnings
Baby buddy
App for young parents
www.bestbeginnings.org.uk/babybuddy
Useful resources
• Ofcom. Children and parents: Media attitudes report. stakeholders.ofcom.org.uk/
• General Medical Council. 2007. 0-‐18 years guidance. www.gmc-‐uk.org
• Joan Ganz Cooney Centre www.joanganzcooneycenter.org
• O’Reilly, Dogra & Ronzoni. Research with children: Theory and practice. Sage Publications, 2013.
Looking forward to the
future!
