HEALTHINNOVATIONFRONTIERS

UNTAPPED MARKET OPPORTUNITIES FOR THE 50+

Jeffrey Makowka

Senior Strategic Advisor

Thought Leadership

@jmakowka

#innovation50

AARP’s vision is to stimulate innovation and entrepreneurship in the market place around

breakthrough products, experiences, and business models for health technologies benefiting

the 50+.

At AARP we are collaborating with the industry in the following areas::

MARKET OUTREACH: Raising awareness of the market opportunity, needs, and wants of

the 50+

MARKET DEVELOPMENT: Influencing ecosystem development for consumer centric health

tech for the 50+

INNOVATION SHOWCASE: Creating platforms for showcasing innovative technologies

MEMBER INVOLVEMENT: Engaging AARP members in providing early feedback on

emerging trends and innovation

More info: http://www.aarp.org/innovation50plus

THE VISION

THE BOOMER ECONOMYMuch has been written about the Baby Boomer Generation and for good reason. They are the largest generation in American history

and are simply too valuable to ignore. We will highlight the facts that demonstrate that boomers have the most and spend the most, that

they are more tech savvy and more marketing-friendly than believed.

100 million consumersand accounts for nearly

The 50+ segment consists of close to

$230 billionin sales for consumer packaged goods.

49%of total sales

+34%

+12%

50%of adult

population

Between now and 2030, the 18-49 segment is expected to grow +12%, while the 50+ segment will expand +34%. BECOMING

BOOMERSare the most marketing-friendly generation in U.S. history. They:

WHAT’S MOREthey stand to inherit

$15 trillionin the next 20 years

50% 70%• represent one-third of all online

and social media users• have and spend the most money• stand to inherit even more

In five years, nearly 50% of the U.S. population will be 50+

and they will control 70% of the country’s disposable income.

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies, innovative

products, and disruptive services. Together, AARP is confident that they represent the potential adoption of new products and services

for over 100 million people and an opportunity for as high as $20 billion in revenue by 2018. Want to know more? Let’s go.

5

The 50+ market continues to grow at the pace of the digital health and wellness market

2010

2011

2012

2013

Tota

l Fu

ndin

g

$0.56B

$1.05B

$0.77B

$1.51B

$0.93B

$2.22B

$1.48B

$2.79B

Digital Health & Wellness Market 50+ Market

6

Health Innovation Frontiers 2.0!http://goo.gl/YfWb6U

Other Resources for Innovators and Investors

• www.aarp.org/innovation50plus

• www.aarp.org/50plusinsights

• @jmakowka• @AARPInnovation• #innovation50