Upload
rarecancersaustralia
View
179
Download
0
Embed Size (px)
Citation preview
eCancer: Licensing Software IP
Mike
Par
ker
Octo
ber 2
015
Agenda1. Product Attributes2. Product Initiatives3. Evolution of Software
Licensing4. Moving up the value chain5. If Drugs Were Software6. Emerging Licensing Trends
Product Attributes
High Up-Front Research Costs
Iterative Development
ProcessLow Distribution
Costs High Piracy Risk
Look Familiar?
Research Labs
Customer Research
Market Trends
Research laboratories developing point solutions with no immediate use
Asking customers what they want
Identifying future requirements to stay ahead of the game
Product Initiatives
The Market Dichotomy
Unknown Needs
Customer Requests
Retail/FPP
Multi-Licence
Pack
Volume Licensin
gSite
Licence
Activation
Evolution of Software Licensing
Moving up the value chain
If Drugs Were SoftwareTarget Customers
Requirements
Discrete Licensing Volume Licensing
Emerging Licensing Models Monthly/Annual Subscriptions
Ad-Supported
Freemium
Value Sharing
Thank you