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TRUSTED HEALTH AGENTS DOCTOR MOM BUDGETING FOR HEALTH 23% 47% BARRIERS FOR WELLNESS 50% Canadian Millennial Health Attitudes CALLING We asked Millennials about their health and wellness attitudes, barriers and budgeting. A bigger proportion of the Millennial budget goes to gym/yoga memberships than to health care costs. of Millennials are trying to make changes towards a healthier lifestyle. We asked Millennials to select the top three resources they would go to with their health concerns. are most likely to reach out to know that they should reach out to What do Millennials identify as barriers to achieving wellness? Do Millennials budget for a healthy lifestyle? of Millennials say they have a high quality of life 76% of Millennials say they lead a healthy lifestyle 11% of Millennials say they are in top physical shape 26% of Millennials think they are overweight 75% of Millennials say most days are a bit stressful Mental Health | 27% Food | 23% Exercise | 20% Attitude | 19% Budget goes to health care costs Budget goes to healthy living costs The survey was conducted online with 1,200 English-speaking Canadians aged 16 to 29 sampled from a representative panel of over 549,000 Canadian residents. The survey was completed from March 14 to March 27, 2014. Since the online survey was not a random, probability based sample, a margin of error could not be calculated. The margin of error for a survey of 1,200 respondents using a probability sample is +/- 2.83%, 19 times out of 20. An infographic brought to you by yconic's Uthink.com property is home to the largest youth market research panel in Canada. Over 540,000 millennials between the ages of 13 and 30 have opted in to participate in our consumer surveys. We help our partners gain key insights into the youth demographic, leading to better marketing and product decisions for the teen and young adult market. For more information, visit yconic.ca. DOCTORS GOOGLE OTHER HEALTHCARE PROFESSIONALS PARENTS 51% 75% are most likely to reach out to know that they should reach out to are most likely to reach out to know that they should reach out to are most likely to reach out to know that they should reach out to 20% 39% 60% 35% 27% 7% 87%

Dr Mom Infographic: Canadian Millennial Health Attitudes

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Page 1: Dr Mom Infographic: Canadian Millennial Health Attitudes

TRUSTED HEALTH AGENTS

DOCTOR MOM

BUDGETING FOR HEALTH

23% 47%

BARRIERS FOR WELLNESS

50%

Canadian Millennial Health Attitudes

CALLING

We asked Millennials about their health and wellness attitudes, barriers and budgeting.

A bigger proportion of the Millennial budget goes to gym/yoga memberships than to health care costs.

of Millennials are trying to make changes towards a healthier lifestyle.

We asked Millennials to select the top three resources they would go to with their health concerns.

are most likely to

reach out to

know that they should reach out to

What do Millennials identify as barriers to achieving wellness?

Do Millennials budget for a healthy lifestyle?

of Millennials say they have a high quality of life

76% of Millennials say they lead a healthy lifestyle

11%of Millennials say they are in top physical shape

26%of Millennials think they are overweight

75%of Millennials say most days are a bit stressful

Mental Health | 27% Food | 23% Exercise | 20% Attitude | 19%

Budget goes to health care costs

Budget goes to healthy living costs

The survey was conducted online with 1,200 English-speaking Canadians aged 16 to 29 sampled from a representative panel of over 549,000 Canadian residents. The survey was completed from March 14 to March 27, 2014. Since the online survey was not a random, probability based sample, a margin of error could not be calculated. The margin of error for a survey of 1,200 respondents using a probability sample is +/- 2.83%, 19 times out of 20.

An infographic brought to you by

yconic's Uthink.com property is home to the largest youth

market research panel in Canada. Over 540,000 millennials

between the ages of 13 and 30 have opted in to participate in

our consumer surveys. We help our partners gain key insights

into the youth demographic, leading to better marketing and

product decisions for the teen and young adult market. For

more information, visit yconic.ca.

DOCTORS GOOGLEOTHER HEALTHCARE

PROFESSIONALSPARENTS

51% 75%are most likely to

reach out to

know that they should reach out to

are most likely to

reach out to

know that they should reach out to

are most likely to

reach out to

know that they should reach out to

20% 39% 60% 35% 27% 7%

87%