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Designing for the other 98%
INNOFRUGAL
Designing for the other 98%
A HUMAN CENTRED DESIGN APPROACH TO LOW COST INNOVATIONS IN MATERNAL AND NEW BORN CHILD HEALTH
Every day more than 800 women and 2700 babies die
99% of these deaths happenin low resource settings
98% of these deathsare preventable
Transportation
Money
Supplies
Trained staff
Hygiene
Traditional myths and beliefs
Fear of stigmatization Disrespect &abuse
Lack of maleinvolvement
How can human centred design make a differencefor the other 98%?
Are digital technologies the answer to all these challenges?
Digital dividends—that is, the broader development benefits from using digital technologies—have lagged behind (World bank report)
Enabling environmentInfrastructureResources
To get the most out of the digital revolution, countries also need to work on the “ana-log complements”...(World bank report)
What are possible analoguecomponents for maternal health?
DISCOVER
& DEFINE
DESIGN
& BUILD
Vision
Idea
Insights
Synthesis
Co-design
Prototype
Service
“Design is a course of action aimed at changing existing situations into preferred ones”
Participatory
Human centred
Iterative
Creative
The process
Involve everyone
Share
Decision to go to ANC
Transport
Arriving
WaitingExaminations
Labor starts
Confirmation
Arriving/Admission
ReferralDelivery
Post-delivery
HomeAwareness
PREGNANCY
LABOUR
Transport
Return
BEFORE PREGNANCY
ANC
COMMUNITY
FACILITY
Waiting/monitoring
Map the journey
Weave a red thread
NARRATIVE
CHANGE
SERVICEJOURNEY
INFLUENCINGPERCEPTION
INFLUENCING BEHAVIORSERVICE DESIGN
CRE
ATIV
E C
OM
MUN
ICAT
ION
Lab.our wardInnovate new approaches to the design of the labour ward space, its services and products.
Rethinking the labour ward in low resource settings.
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Rethinking the labour ward in low resource settings.
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Rethinking the labour ward in low resource settings.
“There is nothing here for the woman”Facility Manager
Rethinking the labour ward in low resource settings.
Aesthetic issues in health careplay a huge role in many deeppsychological ways, includingproviding subtle cues that“everything is going to beokay.”
Design matters
Patients were feeling less anxious and less fearful about procedures, more peaceful, focused and with more trust and compliance with recommend-ed treatments after the health care spaces were redesigned and given color makeovers. 90% of the staff felt an improved confidence in their work and referrals doubled on average across the board.
The National Childbirth Trust (NCT), UK survey of 2,000 wom-en who had given birth between the years 2000 and 2003.
Rethinking the labour ward in low resource settings.
Spatial, service and product design to discover new possibilities for improved experience in maternity wards.
ApproachArchitecture
ProductDesign
ServiceDesign
Rethinking the labour ward in low resource settings.
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
The woman at the centreof careThe journey of the woman is the uniting element to blend product, service and architecture into a holistic experience concept
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
Improved flow through the facility taking into consideration the companion, better airflow and lighting, hygiene and infection control, privacy and visibility, energy efficiency.
Space
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
Space
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
Bed add-ons as low cost extensions aim to increase comfort, hygiene, storage space and safety of existing beds in the facility.
Bed add-ons
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
The stool combines the traditional birth position with low cost furniture to increase capacity and prepare for ad hoc deliveries.
Delivery stool
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
Connected objects enable better communication within a healthcare provider team and between healthcare providers and women through simple technology.
Call for help
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Rethinking the labour ward in low resource settings.Rethinking the labour ward in low resource settings.
Addressing the need for women to communicate their preferences as well as understanding key important information about their delivery process
Family pass
Co-creationCo-design Prototype andtest early with users
Better experiences canlead to better outcomes
@melaniewendland#M4IDwww.m4id.fi ww.labourward.org
