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@melaniewendlandSER VICE EXPERIENCE CAMP
A BOLD PLAN
@melaniewendlandSER VICE EXPERIENCE CAMP
More than 2700 babies dieon their day of birth
@melaniewendlandSER VICE EXPERIENCE CAMP
99% of these deaths happenin low resource settings
@melaniewendlandSER VICE EXPERIENCE CAMP
98% of deaths are preventable
@melaniewendlandSER VICE EXPERIENCE CAMP
why are these number so high?
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
transportation
money
supplies
trained staff
hygiene
@melaniewendlandSER VICE EXPERIENCE CAMP
traditional myths and beliefs
fear of stigmatization disrespect &abuse
lack of maleinvolvement
@melaniewendlandSER VICE EXPERIENCE CAMP
what can service design add here?
from international to negotiated standards
from clinical practice towardswomen centred care
@melaniewendlandSER VICE EXPERIENCE CAMP
Formative research
Service Design
what should be
how to do it?
@melaniewendlandSER VICE EXPERIENCE CAMP
Expectations, needs, preferences, communication, decision making,
behavior, interactions, information
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
A bucket list of problems
@melaniewendlandSER VICE EXPERIENCE CAMP
Share
Decision to go to ANC
Transport
Arriving
WaitingExaminations
Labor starts
Confirmation
Arriving/Admission
ReferralDelivery
Post-delivery
HomeAwareness
PREGNANCY
LABOUR
Transport
Return
BEFORE PREGNANCY
ANC
COMMUNITY
FACILITY
Waiting/monitoring
@melaniewendlandSER VICE EXPERIENCE CAMP
A story that can be toldPositive messages for positive outcomesMake the pregnancy real for the couple
Prepared is the new strongInformation that leads to action
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
SHARED AND DEEPER UNDERSTANDING OF PREGNANCY
FEELING OF CONTROL AND BEING CARED FOR
PREPAREDNESS FOR DECISION MAKING
AND ACTION
CHANGE OF PERCEPTION
CHANGE OF BEHAVIORSERVICES
CO
MM
UN
ICA
TIO
N
We imagined a journey
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
Fill Mom’s pass &the Supporter’s Pass
Get orientedand set up
Follow theinstructions on the
Support person’s Pass
Make sure Mom has everything
she needs
Check onBaby
Check onMom
Contractionsevery 1-2 minutes
Get ready togo the Facility!
Congratulations!You will be a great Mom!
1stANC
2ndANC
3rdANC
4thANC
I’m pregnant
Labour starts
Welcome to the facility
Delivery
Post-partum
Discharge
Healthy &Happy
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
journey
@melaniewendlandSER VICE EXPERIENCE CAMP
journey
@melaniewendlandSER VICE EXPERIENCE CAMP
journey
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
@melaniewendlandSER VICE EXPERIENCE CAMP
The journey is the change
@melaniewendlandSER VICE EXPERIENCE CAMP
Everyone has the right to good design
@melaniewendlandSER VICE EXPERIENCE CAMP
The
Good design takes time
@melaniewendlandSER VICE EXPERIENCE CAMP
Simple but not simplistic
@melaniewendlandSER VICE EXPERIENCE CAMP
Service Design is not enough
@melaniewendlandSER VICE EXPERIENCE CAMP
The role of the designer?
@melaniewendlandSER VICE EXPERIENCE CAMP
leave it to them
@melaniewendlandSER VICE EXPERIENCE CAMP
feel with them
@melaniewendlandSER VICE EXPERIENCE CAMP
design outside the studio
@melaniewendlandSER VICE EXPERIENCE CAMP
be responsible
@melaniewendlandSER VICE EXPERIENCE CAMP
Service Design is the new activism
@melaniewendlandSER VICE EXPERIENCE CAMP
pssst:we need
moreactivists
@melaniewendlandSER VICE EXPERIENCE CAMP
Birth is an experience, and we can design for experiences with good outcomes.
boldinnovation.org
