Anandakanda profile

ANANDAKANDA

Anushree Industries (India) Pvt. Ltd.

Introduces

Long Term Healing Process

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Registered Company (CIN: U5504N2014PTC150086)

Owners:

Address: S.no 43/15, Param Complex, Nav Sahyadri Society, Karve Nagar, Pune-411052, Maharashtra (India)

Contact: +91-7038748422

© Anushree Industries (India) Pvt. Ltd.

About Anushree Industries (India) Private Limited

Mr. Vaibhav Anil Kulkarni Mr. Sumit Deshpande Mr. Amit Manekar

Co-founder and M.D. Product Developer Product Architect

© Anushree Industries (India) Pvt. Ltd. 3

Anandakanda is a Digital Healthcare Portal that offers user-friendly services to healthcare software services and applications to doctors as well as patients (community)

3 Main Pillars of Anandakanda:

1. Pioneering the MIRS Medicine Intake Reminder System service in the current rapidly increasing digital healthcare business in India

2. Free, Easy and Secure EMR Electronic Medical Record service for saving health information electronically by using SSL-certified servers for utmost security

3. Easy e-prescriptions Enables digital prescriptions to patients via SMS or email

Business Will for Anandakanda


Our Vision : We endeavor to make medical care accessible to allOur Mission : To spearhead digital healthcare in India using the best in IT

Need for Anandakanda

• India’s healthcare industry is currently valued at $99 billion, and is growing at the rate of 12% annually, to reach $139 billion by 2017 (Source: Financial Express)

• Digital healthcare market in India is in its early stages at present

• Electronic storage of medical data is the best way to optimize resources in the healthcare industry

• There is a huge potential for services provided by Anandakanda

Ethos of Anandakanda

http://computer.financialexpress.com/magazine/the-era-of-digital-healing/12805/

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Factors Anandakanda Practo Docengage

USP • Free EMR • Affordable MIRS

subscription

• Established brand name• Linked to Uber service

as well

• Serves mostly as Hospital Management System

Price Starting at Rs. 500 per month only

Starting at Rs.999 for very basic plan

Not known

Technology Single login for EMR and MIRS

Detailed and refined technology structure

Complex technological structure

Competitive Edge

Can be easily used by a larger section of community due to price factor

Major advertising and marketing budgets being employed to create a buzz

None


Competitor analysis

6© Anushree Industries (India) Pvt. Ltd.

Go-To-Market Strategy

Brand Service Target Audience Market Opportunity

Anandakanda

1. MIRS

• Doctors• Clinics• Pharmacies• Patients

Asia

India SingaporeSri Lanka MalaysiaVietnam

JapanCambodiaMaldives

PhilippinesMyanmar

BhutanMongolia

NepalBangladesh

Africa

KenyaS AfricaGhana

TunisiaUganda

MauritiusSenegalZambia

TogoEthiopia

MadagascarMorocco

MozambiqueSeychelles

South America

BrazilPeru

UruguayVenezuelaParaguay

ChileColombiaArgentina

BoliviaGuyana

2. EMR• Hospitals

3. E-Prescriptions

• Doctors• Clinics• Pharmacies• Patients• Hospitals

Our Go-To-Market Strategy segments services across 3 major target audience and positions it across 3 major continents that is shown in the below strategic mapping


• Acronym for Medicine Intake Reminder System

• Subscribers/patients receive timely reminders to take the prescribed medicine

Features of MIRS • A first-of-its-kind service in India

• Sends reminders to patients for medicine intake as prescribed by your physician

• Helps organize medicine intake schedule, if a patient needs to consume multiple medicines over an extensive period of time

• According to our survey, 60% patients who receive SMS reminders, 75% patients who receive pre-recorded calls & 90% patients who receive personalized calls are less likely to forget taking their medicines.

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1st Offering What is MIRS


Hassle-free RecoveryNo need to worry about forgetting to take medicines on prescribed timings.

Faster RecoveryRegular intake of medicine as per prescribed schedule helps patients heal faster.

Helps Avoid Mixing up MedicinesMaintains clarity about taking the right medicine at the right time.

Benefits the Entire FamilySet reminders for your family members as well.

Advantages of MIRS


1. MIRS directly from URLPatient visits www.anandakanda.in and downloads app.

2. MIRS offered by DoctorsDoctors offer MIRS service to patient at the time of consultation.

3. MIRS sold by PharmacistsPharmacist retails the MIRS to the patient at the time of purchasing prescribed medicines.

How to subscribe to MIRS services

http://www.anandakanda.in/

• Acronym for Electronic Medical Record

• Enables clinics and healthcare providers to digitally store and manage patient information

• Provides comprehensive medical history to doctors and clinics at the click of a button

Features of EMR

• Digitally stores and manages medical records like clinic notes, treatment plans, X-rays, lab test results

• Provides complete security to sensitive health information


2nd Offering: What is EMR?


• Saves space and cost vis-à-vis infrastructure

• Consolidated records help in faster and accurate diagnosis

• Hassle-free method of storing and accessing medical records

• Information is securely stored in SSL-certified servers

Subscribing to EMR services

• Log on to www.anandakanda.in

Advantages & Subscriptions Steps for EMR

http://www.anandakanda.in/


3rd Offering What is e-Prescription

• Paperless prescription for patients

• Receive prescriptions via SMS or e-mail

Features of e-Prescription• Receive digital prescription of medicines

• Can be stored on mobile or laptop

Advantages• Provides legible prescriptions

• Can be retrieved if required


Services Features For India For Off-shore

EMR Digitally stores medical records

Rs. 5000.00 per month

$2000.00 per annum

MIRS Provides reminders for medicine schedule

Business Model

MIRS Packages Services INR/ month USD/month

Silver Pack 2 SMS daily Rs. 500 $10

Gold Pack 4 SMS + call daily Rs. 750 $14

Platinum Pack Unlimited SMS + call

Rs. 1000 $18

Current Traction

123Hospitals have signed up for Anandakanda as of August, 20151236 Patients

And 326 Medical Stores

14© Anushree Industries (India) Pvt. Ltd.

Long Term Healing Process with

ANANDAKANDA

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