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21.03.14 My body, my data Source: National Health Executive Mar/Apr 2014 NHE talks to Patients Know Best founder and CEO Dr Mohammad AlUbaydli about the moral case for patientcontrolled medical records, training clinicians to encourage patients to access and control their own data, and ‘backpedalling’ government policy. Patients Know Best (PKB) is a social enterprise dedicated to making it easier for patients to control their own medical records, attracting a lot of attention in the NHS and globally. Its founder, Dr Mohammad AlUbaydli, an honorary senior research associate at UCL medical school, told NHE: “The basic moral position is this: it’s your body, so it’s your data. “For me, this started off because I have a rare disease myself. My doctor panics, but if I tell him that my ENT specialist said 1, 2, 3, another specialist said 4, 5, 6, and this is what they recommend – that’s how you get a fast, safe consultation. That happens because my doctors trust me, and because I know what’s going on. “When I went to my specialist and said I want to share my record, we’ve set up a system so we can do this recordsharing, he said to me, ‘I’m not sure we can do this because of the Data Protection Act’. I had to point out that the Act is to stop him sharing my data with anyone else – not to stop him sharing it with me.” A question of trust Dr AlUbaydli continued: “I’ve found many of these misconceptions out there, but it was particularly surprising with my doctor, because he gives me the medication that he taught me how to inject myself, so I can be independent. It’s expensive, dangerous medicine that he trusts me with – but he’s apparently not sure if he trusts me with my own record.” Getting doctors on board is the vital thing, he said. “Research shows that the biggest determinant for a patient signing up for the system is their doctor asking them to.” So it has been important to break down misconceptions, and to teach doctors that sharing records is not dangerous, anxietyinducing or timeconsuming – quite the opposite. “We’ve shown them how they will actually save time, reduce the length of clinical appointments, reduce errors, and improve quality outcomes for patients – those are the things that get doctors excited. They can convey that excitement to the patient.” Health Care News The Scalpels Daily Blog Health Service Focus NHE TV Events Featured Articles Comment Interviews Editors Comment Last Word National Health Service Pages UK Health Service Jobs Print Email Share Comment 0 related Online consultations – the future? Lack of ‘scrutiny’ allowed patient data to be sold to insurers Patients’ hospital data sold to insurers The gift of data Whose information is it anyway? Sharing patients' stories on this site healthcare interviews Pay increase ‘not appropriate’ – NHS Employers more > Grim NHS spending forecasts mean free services may have to go more > NHS should learn from supermarket business models, claims Reform more > most read most commented White papers/Case studies/Research Data integration: Sweating the data assets: Decisions which are made on the basis of poorquality data expose public sector bodies to risk, and cost them money. Mahaska Health Partnership Saves Clinicians 45 Minutes a Day: See how Mahaska Health Partnership implemented single signon to ac... HIEs: Transforming Clinical Workflows for Care Coordination: Providers like Dignity Health, Inspira Health Network, and Pinnacle... Search Site Log Out / Register Share 0 Like Tweet 0 home news nhe tv digital edition events editorial board jobs subscribe advertise

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Patients Know Best is built on the moral and legal reason that patients data belongs to the patient. See more of the interview by PKB's founder and CEO, Dr. Mohammad Al-Ubaydli.

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Page 1: 2014.03.my body, my data

21.03.14

My  body,  my  dataSource:  National  Health  Executive  Mar/Apr  2014

NHE  talks  to  Patients  Know  Best  founder  and  CEO  Dr  Mohammad  Al-­Ubaydliabout  the  moral  case  for  patient-­controlled  medical  records,  training  clinicians  toencourage  patients  to  access  and  control  their  own  data,  and  ‘backpedalling’government  policy.

Patients  Know  Best  (PKB)  is  a  social  enterprise  dedicated  to  making  it  easier  for

patients  to  control  their  own  medical  records,  attracting  a  lot  of  attention  in  the  NHS

and  globally.

Its  founder,  Dr  Mohammad  Al-­Ubaydli,  an  honorary  senior  research  associate  at  UCL

medical  school,  told  NHE:  “The  basic  moral  position  is  this:  it’s  your  body,  so  it’s  your

data.

“For  me,  this  started  off  because  I  have  a  rare  disease  myself.  My  doctor  panics,  but  if  I

tell  him  that  my  ENT  specialist  said  1,  2,  3,  another  specialist  said  4,  5,  6,  and  this  is

what  they  recommend  –  that’s  how  you  get  a  fast,  safe  consultation.  That  happens

because  my  doctors  trust  me,  and  because  I  know  what’s  going  on.

“When  I  went  to  my  specialist  and  said  I  want  to  share  my  record,  we’ve  set  up  a

system  so  we  can  do  this  record-­sharing,  he  said  to  me,  ‘I’m  not  sure  we  can  do  this

because  of  the  Data  Protection  Act’.  I  had  to  point  out  that  the  Act  is  to  stop  him  sharing

my  data  with  anyone  else  –  not  to  stop  him  sharing  it  with  me.”

A  question  of  trust

Dr  Al-­Ubaydli  continued:  “I’ve  found  many  of  these  misconceptions  out  there,  but  it  was

particularly  surprising  with  my  doctor,  because  he  gives  me  the  medication  that  he

taught  me  how  to  inject  myself,  so  I  can  be  independent.  It’s  expensive,  dangerous

medicine  that  he  trusts  me  with  –  but  he’s  apparently  not  sure  if  he  trusts  me  with  my

own  record.”

Getting  doctors  on  board  is  the  vital  thing,  he  said.  “Research  shows  that  the  biggest

determinant  for  a  patient  signing  up  for  the  system  is  their  doctor  asking  them  to.”

So  it  has  been  important  to  break  down  misconceptions,  and  to  teach  doctors  that

sharing  records  is  not  dangerous,  anxiety-­inducing  or  time-­consuming  –  quite  the

opposite.  “We’ve  shown  them  how  they  will  actually  save  time,  reduce  the  length  of

clinical  appointments,  reduce  errors,  and  improve  quality  outcomes  for  patients  –

those  are  the  things  that  get  doctors  excited.  They  can  convey  that  excitement  to  the

patient.”

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Page 2: 2014.03.my body, my data

Without  that  excitement,  Dr  Al-­Ubaydli  said,  they  will  never  bother  getting  patientsinterested  too  –  that  was  one  of  the  problems  with  HealthSpace,  which  was  shut  downat  the  end  of  2012.  Google  Health  also  failed  to  take  off,  and  was  abandoned  in  2011,with  all  its  patient  data  deleted  in  early  2013.

‘Frightening’  errors  in  patient  records

Dr  Al-­Ubaydli  explained:  “By  law,  since  the  early  2000s,  anyone  can  request  their  fullrecord.  They  can  fill  out  a  request  and  pay  a  fee  –  that’s  because  the  doctor  has  tocheck  every  single  print-­out  (and  it  does  have  to  be  a  print-­out)  to  see  whether  itdivulges  any  information  about  somebody  else,  or  if  it  contains  anything  that  could  beharmful  to  the  patient.

“You’d  be  surprised  how  many  errors  there  are  in  your  record  –  after  you’re  donethinking  how  funny  it  is,  you’ll  realise  how  frightening  it  is,  because  people  are  actingon  this  information.  You  need  to  understand  your  own  health  –  it’s  not  just  yourdoctor’s  problem.”

In  terms  of  formal  contracts,  PKB  has  had  most  success  so  far  in  acute  trusts,beginning  with  rare  disease  specialists.  He  said:  “We’re  in  30  trusts  in  England,  Scotland  and  Wales.  In  the  last  12  months  we’ve  gonefrom  just  being  UK-­focused  to  having  deployments  in  Australia,  Hong  Kong,  Holland,Belgium,  Ireland  and  the  USA.

“We’ve  established  that  the  model  works  in  the  UK.  It’s  also  used  by  charities,  socialworkers,  pharma  companies  and  other  stakeholders,  demonstrating  that  you  can  use  itto  join  up  the  record  across  everyone  who  helps  out  the  patient  in  healthcare,including  the  patient  and  their  caregivers.”

But  primary  care  has  “different  requirements  and  a  completely  different  scale”  tospecialist  care,  Dr  Al-­Ubaydli  explained.

“We  started  off  with  rare  diseases:  the  1%  of  the  population  with  a  complex  condition.They  gave  it  a  go  when  it  was  still  unusual.  Then  we  proved  it  in  the  20%  of  patientswith  long-­term  conditions,  who  account  for  80%  of  healthcare  spending.  Now  we’reproving  it  for  wellness.

“GPs  have  been  later  adopters  of  this  approach  than  the  rare  disease  specialists,  whohave  such  complex  patients  that  they  had  to  try  something  radical.  For  the  GPs,  itneeds  to  fit  into  their  existing  records  system,  and  fit  their  short  appointment  times  withpatients  who  may  not  come  back  for  a  year.  We’re  just  starting  in  those  environments.”

Health  policy

Dr  Al-­Ubaydli  told  us  he  was  “very  happy”  with  Jeremy  Hunt’s  pledge  on  online  accessto  GP  care  records  by  2015,  but  said  the  government’s  ambitions  have  shrunk.

The  2010  Coalition  Manifesto  said:  “We  will  put  patients  in  charge  of  making  decisionsabout  their  care,  including  control  of  their  health  records.”

Dr  Al-­Ubaydli  said:  “They  then  backpedalled  a  little  bit,  mostly  because  the  doctors  toldthem  it  wasn’t  possible.  Then  they  shrank  the  pledge  to  just  GP  records  and  onlineaccess  –  access,  not  control.  Even  that  they’ve  been  redefining,  talking  about  thesubset  of  the  record  visible  to  the  patient.  They  started  off  with  what  I  believe  to  be  thecorrect  position  –  but  the  pace  has  been  slow,  and  the  requirements  are  not  the  radicalones  they  initially  started  off  with.  There  are  definitely  more  conservative  elementsmaking  the  opposite  case.”

‘They  don’t  understand  the  mechanics  of  delivering  this’

He  did  not  name  those  elements  directly,  but  did  discuss  the  positions  adopted  by  theBMA  and  the  royal  colleges,  saying:  “On  the  one  level,  we’re  all  in  completeagreement:  they  would  say  they’re  in  favour  of  patients  understanding  their  record,and  we  would  say  we’re  also  concerned  about  the  anxieties  it  might  cause.  All  partiesagree  on  the  high-­level  things.

“But  disagreement  often  comes  because  the  colleges  or  BMA  don’t  understand  theactual  mechanics  of  delivering  this.  They  say,  for  example,  ‘we  mustn’t  share  too  muchof  the  notes  with  too  many  patients,  because  some  will  be  anxious’.  But  in  reality,patients  don’t  get  anxious,  and  there  are  safeguards  to  ensure  it’s  opt-­in  and  that  thesystem  automatically  explains  to  the  patient  what  the  record  means,  using  informationcreated  for  the  layperson  by  the  Royal  College  of  Pathologists.  

“Once  you  explain  that  to  the  individual  doctor,  they  do  get  it.  But  some  people  at  theleadership  level  are  not  aware,  and  push  policy  in  the  wrong  direction.”

A  written  notes  ‘amnesty’

Patients’  reactions  to  what  they  find  in  their  record  obviously  concerns  some  clinicians.The  current  paper-­based  request  system  gives  them  time  to  “prepare  an  apology”,  DrAl-­Ubaydli,  if  they  find  an  old  note  in  there  that  might  distress  or  annoy  a  patient,  forexample.

“Pragmatically,  on  the  ground,  when  we  deploy  in  an  area,  we  suggest  that  the  lastthing  to  be  shared  with  the  patient  is  the  written  notes.  You  start  with  structuredinformation  like  the  lab  results  and  diagnoses  and  so  on,  and  the  clinic  lettersdesigned  for  patients.  They  are  either  non-­contentious  or  structured  information  onwhich  you  can  layer  explanations  without  taking  up  the  doctor’s  time.

“For  the  written  notes,  we  normally  suggest  an  ‘amnesty’.”

This  would  mean,  for  example,  only  allowing  automatic  and  instant  access  to  notes

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Page 3: 2014.03.my body, my data

from  12  months  after  the  go-­live  –  everything  up  to  that  point  must  be  manuallyrequested  on  paper,  via  the  normal  processes.

“The  last  thing  you  want  is  for  the  doctor  worrying  about  what  they  might  have  written20  years  ago,  and  going  back  to  check  everything.  The  patient  doesn’t  want  the  doctorspending  time  doing  that.  We  train  the  doctor  on  the  best  way  to  write  notes  on  theassumption  that  everything  will  be  seen  by  the  patient.”

Evidence  from  the  US  Veterans  Health  Administration,  he  said,  shows  that  sharingrecords  actually  caused  a  drop  in  litigation.  “Transparency  helps!”  he  said.  “I  can  tell  adoctor  that,  though  it  doesn’t  mean  they’ll  believe  it.  But  even  if  you  take  a  radicalposition  on  record-­sharing,  the  last  thing  you  want  is  to  use  up  valuable  clinician  time,taking  them  away  from  patient  care  and  incentivising  them  to  cover  their  own  backs.”

Shared  decision-­making

Dr  Al-­Ubaydli  described  the  company  name  as  also  a  mission  statement.  “We’re  notsaying  patients  already  know  best  –  but  that  by  the  time  we’ve  finished  with  them,  theywill.  The  user  interface  explains  what  their  lab  results  mean,  their  care  plan,  it  explainsconditions,  allows  the  patient  to  understand  what’s  going  on,  so  that  when  they  cometo  the  doctors’  appointment,  the  discussion  is  what  are  ‘we’  going  to  do.  Everything  wedo  is  to  facilitate  that  model,  rather  than  ‘doctor  speaks,  patient  listens’.”

To  ensure  doctors  are  ready  for  this,  Leicester  Medical  School,  in  October  2013became  the  first  to  teach  online  consultations  as  part  of  its  curriculum.

On  20  March,  PKB  and  the  university  were  due  to  hold  an  event  at  the  Royal  Society  ofMedicine  evaluating  the  teaching  so  far,  looking  at  how  students  have  coped  usingonline  consultation  and  what  will  change  in  the  future,  and  passing  knowledge  on  toother  medical  schools.  NHE  will  have  more  about  that  event  in  our  next  edition.

Providers  and  commissioners

The  most  advanced  PKB  implementations  include  those  at  Torbay,  where  it’s  beingrolled  out  for  90,000  patients,  and  Great  Ormond  Street  Hospital  (GOSH).  Thatimplementation  helped  PKB  reach  ‘Level  4’  in  a  government-­commissioned  report  intopatient  records  system  by  Patient  Information  Forum  back  in  2012,  the  only  system  todo  so.

Newer  trusts  tend  to  start  using  PKB  in  individual  departments,  said  Dr  Al-­Ubaydli,  “butsoon  they’ll  be  in  the  same  position  as  GOSH  and  Torbay,  where  they  realise  it  worksand  make  it  the  default  way  of  working  with  all  patients”.

He  added:  “Now  we  have  these  deployments  at  providers,  when  the  commissionershear  about  it,  they  get  really  excited  –  and  their  first  question  is,  ‘how  on  earth  did  youmanage  to  convince  the  doctors  to  do  this?’

“This  is  exactly  the  kind  of  thing  –  patient-­centric,  integrated  care,  multi-­channelcommunication,  online  consultations  –  that  they  want  to  commission  but  thought  wasimpossible.  Actually,  it’s  happening  on  the  ground,  and  when  they  see  it  they  want  tocommission  more  of  it.  That  includes  commissioners  at  the  centre  dealing  withspecialist  services,  as  well  as  the  CCGs  themselves.

“Mental  health  trusts  also  like  the  system.  We  just  started  working  with  CSE  to  integratewith  RiO,  which  covers  two-­thirds  of  mental  health  trusts  since  the  NationalProgramme  for  IT.

“Over  Christmas  we  launched  with  12  hospitals  for  HIV  care.  We’re  finding  that  doctorslike  going  in  cohorts.  They  care  more  about  11  departments  at  other  hospitals  who  dothe  same  thing  as  them,  than  they  do  about  11  different  departments  at  their  ownhospital.  We’re  hiring  as  fast  as  we  can!”

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Banning  smoking  in  cars  carrying  children  a  goodstep  forwardIt  isn’t  always  that  we  at  NHE  agree  with  governmentconsultations.  However,  the  news  that  the  DH  isconsulting  on  ‘ending’  (we  would  prefer  banning)smoking  in  cars  carrying  children  is  good  news.  Theconsultation  on  the  initiative  will  run  for  six  weeksending  on  27  August.  It  also  follows  a  Parliament  vote  inFebruary...  more  >

the  scalpel's  daily  blog

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july  2014

Room  for  improvementA  new  report  has  shownthat  more  needs  to  bedone  to  prevent  sharpsinjuries,  says  Paul  deRaeve,  SecretaryGeneral  of  the  EuropeanFederation  of  N...  more  >

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featured  events10  Sep  2014  International  Digital  Health  and  CareCongress  Improving  health  through  the  use  oftechnology   more  >

25  Sep  2014  09:00  Realising  the  potential  ofprimary  care:  the  role  of  general  practice   more  >

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Birmingham  Children'sHospital  feedback  app

NHS  Kingston  CCG Systagenix  -­  WoundcareSpecialists

Nuance  at  Great  OrmondStreet

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Failing  care  homes  risk

‘special  measures’

under  new  proposals

The  government  is  set  toannounce  that  in  thefuture  failing  care  homescould  be  put  into  ‘specialmeasures’  in  anextension  of  the  s...  more

>

Calls  for  out-­of-­hours

GPs  in  A&E

departments

Every  NHS  emergencydepartment  should  havea  co-­located,  out-­of-­hoursprimary  care  facility,  agroup  of  leading  doctorshave  stated.  Senior  ...more  >

CCGs  restricting  patient

access  to  ‘vital’

operations  –  RCS

Some  clinicalcommissioning  groups(CCGs)  are  imposing‘arbitrary’  referralrestrictions  and  denyingaccess  to  vital  surgicalprocedu...  more  >

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I-­Benchmark:  Your  24-­7  Personal  Consultant  for

Compliance

CQC  Compliance  is  not  optional!  Compliance  is  now  ahigh-­profile  issue  –  and  failing  the  scrutiny  of  CQCinspectors  can  damage  a  care  provider’s  brand  and...read  more

Managing  Medicines  –  is  your  pharmacy  fridge  up  to

essential  standards?

The  correct  storage  of  temperature  sensitivepharmaceuticals  is  vital  for  efficacy,  but  with  measlesoutbreaks  and  catch  up  programs  plus  cold  chainmanagement  one  of  the...read  more

How  you  can  increase  cleaning  standards  and

productivity…  today!

Find  out  and  receive  your  FREE  Henry  First  Aid  Kit.There  is  no  doubt,  cleaning  a  large  facility  is  a  complextask,  however  getting  back  to  the  fundamentals  canbring...read  more

The  World  Trusts  Minitab  For  Quality

Minitab  is  the  leading  provider  of  quality  improvementsoftware.    For  more  than  40  years,  thousands  ofdistinguished  organisations,  worldwide,  have  turned  toMinitab...read  more

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The  opportunity  of

EAMS  –  earlier  guidance

is  only  the  start

Whether  in  health,education  or  finance,innovation  isn’t  simplyabout  creating  somethingnew.  To  have  impact,promising  products,  toolsand  ...  more  >

Changing  how  we

change  the  NHS

The  NHS  is  the  biggestsingle  healthcare  systemin  the  world  and  itdeserves  to  berecognised  as  being  thebest  at  healthcareimprovement  in  the  wo...more  >

The  10  important

features  of  Intermediate

Care

Steph  Palmerone  andMike  Speakman  havebeen  looking  atsuccesses  and  failures  inIntermediate  Care.  Theyhave  come  to  some  veryclear  conclusions.  ...more  >

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last  word

Active  by  Design:  a  new  movement  to  improve  the

health  of  the  nation

Kathy  MacEwen,  head  of  programmes  for  the  CabeTeam  at  the  Design  Council,  discusses  the  new  Activeby  Design  initiative,  which  promotes  good  de...  more  >

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editor's  comment

Welcome  to  this  larger-­than-­usualedition  of  National  Health  Executive,with  even  more  features,  analysis,news,  views  and  interviews  thanusual.  With  thousands  of  NHSmanagers,  directors  and  clinicianssoon  to  meet  up  in  Liverpool  for  theannual  NHS  Confederationconference,  we’ve  got  a  preview  ofthe  show,  including  information  ab...

health  service  focus

Page 5: 2014.03.my body, my data

Developing  new  system

leaders

Chris  Lake,  head  ofprofessionaldevelopment  at...  more  >

Online  consultations  –

the  future?

Leicester  Medical  Schoolis  the  first  in  the  co...more  >

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