Why I’m a Twitter DoctorMeaning and Purpose of Social Media for Healthcare

Bart Brandenburg

Source: Simon Sinek http://www.startwithwhy.com/

What do we do?

± 4500 tweets sent & received (estimate - some got lost)

2415 followers (May 14th 2012)

Source: downloaded tweets from http://twitter.com/tweetspreekuur and http://twittermania.nl

0,014 % of population of the Netherlands (16,7 million)

0,60 % of active Dutch Twitter accounts (est. 400.000)

Needs assesment?Stakeholder analysis?E-health readiness test?Business plan?

How do we do it?

Unexpected connection

http://www.flickr.com/photos/lucienengelen/4370288102

Brian Mc Gowan“Meaningful use of Social Media by Physicians”Hardly any data1. To treat2. To teach3. To learn

GeneralBlood

Digesti

ve Eye Ea

r

Cardiova

scular

Loco

motion

Neurologic

al

Psychic

Respira

tory Sk

in

Endocri

ne

Urologic

al

Pregn

ancy

Female

sex

Male se

xSo

cial

Unknown

0

5

10

15

20

25

Data

Why?

We asked

Source: online survey @tweetspreekuur 2010 and 2011

217 respondents

Top 3 reasons for contact advice, reassurance and triage

89% trust us

Susannah Fox PEW Internet American Life Project

Beacons of change:Expert patientsCommited doctors