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At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, in a 5 minute ignite session, Candace Kuss from H&K UK shows the adv and communication tools provided by Twitter.
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TWITTER UPDATE: ADS
#IGNITE // #HKD2 // @CandaceKuss
REACHThe Netherlands lead Global Markets in Twitter.com reach
http://www.comscoredatamine.com/2011/02/the-netherlands-leads-global-markets-in-twitter-reach/
AD PRODUCTS
Promoted Tweets
Promoted Trends
Promoted Accounts
PROMOTED TWEETS“Promoted Tweets are ordinary Tweets that advertisers pay to highlight to a wider group of users.”
COUNTRY = OTHER?
GEO-TARGETED PROMOTED TWEETSTwitter’s Adam Bain announced in New York on 06 April that Promoted Tweets that target users based on their location, will be available in 21 cities across the US and in more than 100 countries.
© DIANA QUENOMOEN
CRISIS?
PROMOTED TRENDS“With Promoted Trends, users see time-, context-, and event-sensitive trends promoted by our advertising partners.”
TWITTER & TV
PROMOTED ACCOUNTS“Promoted Accounts are part of “Suggestions for You,” which suggests accounts that people don’t currently follow and may find interesting.”
PROMOTED ACCOUNTS
12 April
13 April
INFLUENCER TWEETSNot a Twitter ad product
BACKLASH
Do users want ads in their tweets?
© Craftsquatch
THANK YOU
#IGNITE // #HKD2 // @CandaceKuss
