The world's richest sources

of B group vitamins

A Design Journal for the Vegemite project

Design briefs projectCreated by Shirley Ma

Project background

The client is proposing to use photo comics to promote its Vegemite product to teenagers.

helps people to understand realistically how these products and services will be used.

Single message —Promote Vegemite as a trendy ‘must have’ food supplement for teenagers.

Target audience

Young people in the age bracket 13 to 25

Project limitations and special conditions

Timeline – A storyboard based design journal is required within two weeks.

Budget — $60000 has been approved for research and development of the design journal.

Creative Concept for Vegemite comic (1)

Since his breakout roles in "The Mummy Returns," "The Scorpion King" and "The Game Plan," Dwayne Johnson has been one of Hollywood's go-to leading men.

From 1996-2003, his character, "The Rock," was a massive fan fave, breaking box office records and wowing the crowds.

Dwayne Johnson was a nine-time World Heavyweight Champion, being a seven-time WWE Champion and two-time WCW Champion.

Johnson graduated from the University of Miami in 1995.

Dwayne Johnson

As Dwayne Johnson is a such strong healthy, strong famous actor, his presence can deliver the product’s healthy information.

“Want be strong like me?” “I’ll tell you how important healthy food is.”

Encourage teenage to build up a strong body like Dwayne Johnson.

Creative Concept for Vegemite comic (2)

Storyboard a–(The importance of breakfast)

School day morning at the bus stop. Jayden, a teenage boy is running in with a piece of bread in his mouth. He is running a bit late. Another rush morning.

It’s so annoying, mum always

pushes me to have breakfast.

Oh, Gosh I will be late

again.

Storyboard b–(The importance of breakfast)

A bus is driving into the bus stop with a big attractive mural on the side, the muscle man Dwayne Johnson.

Oh, look his muscles. That is really cool……

Storyboard C–(The importance of breakfast)

Dwayne Johnson stepped off the bus’s mural and became real in front of Jayden. (Continue…)

Jayden, if you have a healthy breakfast you will do much better at school!

Really?

Storyboard d–(The importance of breakfast)

Conversation Continues…

Having Vegemite on a wholegrain toast is a great way to kick start the day as it gives a boost of B vitamins to the body.

Why should I care about vitamin B?

Storyboard e–(Body needs vitamin B)

An old lady joined in the conversation. (Continue…)

B vitamins are necessary for the brain and nervous system to work properly.

Right! They are crucial to help convert the brain's main fuel, glucose to energy.

That’s interesting.

Storyboard f–(Body needs vitamin B)

Dwayne Continues…

I think I need lots vitamin B…

Further more, B6 and folate are required for production of red blood cells in the body,

Eating healthy, you can become strong like me

Storyboard g–(Body needs vitamin B)

Dwayne concludes…

Vegemite is the world's richest sources of B group vitamins!