View
51
Download
1
Embed Size (px)
Citation preview
It’s about honesty. It’s about knowledge. It’s about time.
NCSH UpdateAlyson Kristensen, MPH, Co-Director
Susan Gilbert, MPA, Co-Director
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Health Care Action Group (HCAG)
• Communications Action Group (CAG)
• Ongoing communications
– Sexual Health in the News
– Quarterly social media campaigns
• Sustainability and fundraising
Overview
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Goal: Help primary care providers integrate SH discussions and recommended preventive SH services into routine patient visits
• Status: Guide almost finalized, planning for promotion/dissemination
Sexual Health and Your Patients: A Provider’s Guide
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Audiences
– Tier 1: PCPs interested in sexual health but not addressing it much (or at all)
• Pediatricians/pediatric providers, general medicine or internal medicine physicians, NPs, and PAs
– Tier 2: PCPs already addressing sexual health but want to improve/refresh their skills
• OB/GYNs and women’s health NPs and PAs, those working in family planning, STI, and public health clinics
Dissemination and Promotion
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Multi-phase year-long approach
– Utilize communications channels of our members, the NCSH, and Altarum Institute
– Outreach to non-member organizations (e.g., AAP, AAFP) and NCSH members that reach providers
– Content in journals, websites (e.g., op-eds)
– Monitor our activities and progress
Dissemination and Promotion (cont.)
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Goal: Bring SH information to Spanish-speakers in the U.S.
• Activities:
– 3 consultations with Hispanic health orgs to culturally adapt and translate “Take Charge” guide
– Focus groups
– Media campaign (resources permitting)
• Status: finalizing guide, developing Spanish microsite, planning for media campaign
Latino Initiative
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• 22 Spanish language-dominant adults 20-39 in San Diego
• Tested for– usefulness, clarity,
appeal, and cultural relevance
– wording preferences
– preferences in format (particularly online)
• Overall tested extremely well– Easy to read/understand
– Visually appealing • Pictures, charts, boxes
– Useful• What to look for in a health care
provider (women)
• How can I talk with my provider? (both)
• The recommended services (both)
• Where to learn more (both)
– “Modern” and “Good for the times” • Embraced LGBT content
Focus Group Results
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
Focus Group Results (cont.)
“These are people who care about
us.”
“This guide really brings down barriers. It doesn’t matter if you’re
a lesbian, or a guy. We’re all just human
beings.”
“My mind changed when I read it. Sexual health includes physical and mental states. It’s not
just sex.”
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Planning underway for promotion and dissemination. Media to play significant role.
• Working in conjunction with the CAG and our Hispanic health consultants:
– Developing media list, seeking spokespeople, engaging key media experts
– Soon will develop message strategy, materials
• Launch in early 2017 (resources permitting)
Hispanic Media Campaign
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Media outreach
• Content partnerships with media
• Five Action Steps to Good Sexual Health
• Media standards and practices
Overview of CAG Activities
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Secure coverage in variety of leading outlets
• Create media opportunities for NCSH members
• Position NCSH as “go to” media source
• Leverage reactive opportunities
• Minimize controversy
Media Objectives
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• 223 stories placed
• Generating up to 312 million audience impressions
Media Results 2013-2016
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• 208 different media outlets run stories
• 27 spokespeople placed
– 14 NCSH members
– 13 other sexual health experts
Media Results 2013-2016 (cont.)
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Preventive health services
• Condoms and other contraceptives
• STI prevention/ testing/treatment
• HPV, cervical and other cancers
• Dating and sexual health
• HIV prevention, including PrEP
Key Topics Featured
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Ongoing coverage, significant control
– Refinery29, 5.9 million monthly
– YourTango, 1.1 million monthly
– Pending: Medical Daily, 1.4 million monthly
Content Partnerships
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Input on content, data, and spokespeople
• Resulted in 14 stories with: – Zahra Barnes, SELF
– Tyomi Morgan, Blackdoctor.org
– Stephanie Castillo, Medical Daily and Prevention
Relationships with Reporters
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Engage in outreach, as funding allows
• Take advantage of high impact opportunities
• Maintain key reporter relationships
• NCSH as “go to” credible media source
Future Media Activities
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Centerpiece of CAG’s work
• Motivate and equip public
• Includes benefits, tips, resources
• Drafted content for all 5 steps
NCSH Five Action Steps
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Full CAG review & edit
• Focus groups to pre-test content in 2017
• Create & promote website
• Seek funding for national media launch
Action Steps (Future)
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Companies sometimes limit SH content
• Subcommittee created position paper
• Opening conversation with Google
• CAG to discuss next steps
Media Standards and Practices
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Quarterly Social Media Campaigns– Oct 2015: Sexual violence
prevention– Jan 2016: Parent-child
communication – May 2016: Men’s sexual
health – Aug 2016: Satisfying and
healthy sex life
• Sexual Health in the News– Sexual health stories
trending in the media– Sent every Thursday – Distribution list: 453
Ongoing Communications
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
• Laid the groundwork for sustainability and fundraising for next grant year; began outreach to foundations
• Discussed strategy with NCSH Steering Committee in April– Research into foundations that might fund SH– Draft message strategy for private sector support
• Over the next year, we will focus on:– Building relationships with partners– Developing ideas to pitch to funders– Seeking funding from foundations and private sector
Sustainability and Fundraising
It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.It’s about honesty. It’s about knowledge. It’s about time.
Questions?