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Cognitive Analytics for Better CareApril 2016
Confidential
5.6M Alzheimer's Patients
Cognitive Impairment is a big and growing problem
1.6 – 3.8MConcussions each
year
8MAdults with ADHD
More than 16M people in the US alone are living with cognitive impairment
Confidential
43M Alzheimer's Patients
Worldwide
Every 67 seconds, someone in the US develops Alzheimer’s
15MUS Primary Family
Caregivers
Over $200Bin direct cost to the US
55%High Stress on Caregivers
Confidential
There’s no easy way for family members and caregivers to track and manage Alzheimer’s
“Not knowing what to expect makes me anxious”
“When mom is driving I am terrified for her safety…”
“Each decision is a source of conflict..”
“I wish I could plan better the next steps”
Confidential
Generates actionable insights through rigorous Data Analysis
MyndYou is a data-‐driven technology platform that improves the lives of Alzheimer’s patients and their families by generating
actionable recommendations from the ongoing analysis of cognitive and behavioral changes
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Our Value Proposition
§Balance between safety and Independence in care based on objective data
§ Improved families’ quality-‐of-‐life
§ Prolonged independence
§Cost savings derived by prolonged independence
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Confidential
The technology: Cognitive and Behavioral Analysis based on passively collected data
Voice
GPS Accelerometer Signal
processing based
cognitive analysis
Complexity
Nonlinear Dynamics
Statistics
Rule based behavioral analysisActivity
recognition
Correlations between behavior and cognitive
decline
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Utilizing years of break-‐through Cognitive research with cutting edge Signal Processing
Entropic measures of EEG complexity in alzheimer's disease through a multivariate multiscale approach. Labate, Demetrio, et al. Sensors Journal, IEEE
Longitudinal change in language production: effects of aging and dementia on grammatical complexity and propositional content. Kemper, Susan, Marilyn Thompson, and Janet Marquis. Psychology and aging 16.4 (2001): 600.
Connected speech as a marker of disease progression in autopsy-proven Alzheimer’s disease. Ahmed, Samrah, et al. Brain 136.12 (2013): 3727-3737.
Evaluation of speech-based protocol for detection of early-stage dementia. Satt, Aharon, et al. INTERSPEECH. 2013.
Self-regulated complexity in cultured neuronal networks. Hulata, Eyal, et al. Physical review letters 92.19 (2004): 198105.
Cognitive index
Case Study – Using MyndYou complexity analysis toanalyze voice signal for early detection of cognitivedeterioration
President Reagan was diagnosed with AD
during 1994
Confidential
§MyndYou Drive
§Daily activity
§Remote support services
§Night caregiving
§Good day / Bad day prediction and planning
Product Roadmap
Supporting families through the different stages:
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Differentiation
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Cognitive & Behavioral Analytics
One Dimensional Analytics
Continuous tracking
Snapshot / Non-‐continuous
H – Requires dedicated HW
H
H
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Go-‐to-‐Market plan
B2C first
§Alzheimer’s & aging related organizations (marketing partners)
§Clinics and service providers (marketing partners)
§ Social media (direct)
B2B Next – data play (direct)
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Business Model
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Freemium model
Free
• WebAppbased reports
Premium (subscription)
• Real time alerts• Professional services
• Data management
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Interdisciplinary leadership with strong clinical & research advisors
Dan Sztybel Founder and BizDev
Ruth Poliakine Baruchi Founder and CEO
Itay Baruchi, PhD.Founder and CTO
Prof. Amos Korczyn Prof Michal Beeri Dr. Eli Wertman Prof. Deborah Estrin
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• Over 15 years of leadership roles’ experience
• Management of a 30 people Medical device company
• Over a decade of Biotech and medical industry experience
• Leadership of life sciences advisory and digital health at E&Y
• Experienced entrepreneur and scientist • Co-‐founder and CTO of clean tech startup• PhD in neuroscience and physics• One of 50 scientific breakthroughs by
Scientific America
