Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title Unit 4 Creative Media Production Management Project

Start date Monday 26th March, 2012

Deadline Monday 4th June, 2012

Assessor name Iain Goodyear

Assignment title IG5 – Management Project

Video Wall ProjectBrief 4: Become a member

1. The ClientSalford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every patient, every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital. Our team of 6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond.  We have an excellent track record; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction scores. Further information about the Trust can be found at: www.srft.nhs.uk

The hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video wall will be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week.

2. Brief

To create and deliver a high quality 60 – 90 second short film to encourage patients and visitors to support us and sign up as a Foundation Trust Member.

The Foundation Trust has over 19,000 members and 14,000 of those are members of the public.

We need to have members to exist as a Foundation Trust.

This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound.

It is anticipated that each film will be 60- 90 seconds; therefore it will need to captivate the audience and provide them with a clear call to action – become a member, sign up online.

3. Treatment

We will consider all recommendations.

4. Key messages

Please support us by becoming a Foundation Trust Member

It’s easy to sign up as a member online at www.srft.nhs.uk

As a member you will get to hear exclusive news, attend exclusive events and get your chance to have your say; you will also be able to access some shopping discounts

You can get involved as much or as little as you like

It doesn’t matter where you live, we welcome members from everywhere

Show your support and sign up today! www.srft.nhs.uk

5. Branding

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Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk

The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital.

The Trust’s logo is expected to appear at the introduction and end of the film.

The end of the film should credit: This film was proudly made by local students from Salford City College for Salford Royal NHS Foundation Trust.

6. Deadline

Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.

7. Project Management

Required support time with the client will need to be agreed in advance.

Issued to: Salford City College, 7 March 2012

Issued by: Anne-Marie Miller Communications ManagerSalford Royal NHS Foundation Trust

Tasks Grading Criteria Mapping

Task 1Use idea generation techniques including mind maps and spider diagrams to come up with some initial ideas.

Unit 4: P1/M1/D1

Task 2Prepare a pitch

finalise ideas for their media product prepare a proposal prepare a presentation including delegate notes and presenter’s notes give the presentation in the form of a pitch to the tutor and peers

Unit 4: P2/M2/D2

Task 3Use pre-production techniques to draw up plans for the advertisements.You must include the following:

Risk assessment Storyboards Shooting schedules Script Production Diary Location recognisance Production schedules Contingency Plans Shot Logs

Unit 4: P3/M3/D3

Task 4Produce the films as per the client brief. Unit 4: P3/M3/D3

This brief has been verified as being fit for purpose

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Assessor Iain Goodyear

Signature Date: 13/03/2012

Internal verifier

Signature Date:

Unit 4 Creative Media Production Management Project (Level 3)P1: originate, develop and research an idea for a mediaproduct working within appropriate conventions and with some assistance

M1: originate, develop and research an idea for a media product showing some imagination and with only occasional assistance

D1: originate, develop andresearch an idea for a mediaproduct showing creativityand flair and workingindependently to professionalexpectations

P2: pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance

M2: pitch a proposal for a mediaproduct competently with generally correct use of subject terminology and with only occasional assistance

D2: pitch a proposal for amedia product to a near professional standardconsistently using subjectterminology correctly andworking independently toprofessional expectations

P3: manage a production processto create a media product working within appropriate conventions and with some assistance.

M3: manage a production processcompetently to create a media product to a good technical standard, showing some imagination and with only occasional assistance.

D3: manage a production processto near-professional standardsto create a media product,showing creativity and flairand working independentlyto professional expectations.

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