Fitness as an online multi-player game
Lack of MotivationIndividuals struggling with fitness know what to do. They simply cant motivate themselves to do it.
82% Of New Years fitness goals
set never achieve it.
66% Of gym memberships go
SolutionFitness as an online multi-player game
3 Core Elements: 1. Camaraderie - Provides social social support and peer pressure.
2. Competition - Sparks natural drive to compete and win.
3. Gaming - Makes fitness fun and sustainable, long-term
What Is It? EXERT is an app based fitness game. User is connected with 4 other people to play
the game with.
They battle against other real teams and earn points, pick up items and try to free the world.
Story: Every human has had a VR-chip embedded
into their brain. Exercise releases a chemical to inhibit this chip. Join the Awakening and free the world permanently. Find and free the best minds that unknowingly hold the secret to freedom. Careful though... if you undertake this assignment, you will be tracked down as a fugitive of the law.
Get Fit. Free The World.
Track daily workout activity Do 60 second challenges Finish workouts Complete quests
Social Communicate/encourage your team
Competition Battle against other real teams
Ownership Pick up random items used in game play Purchase items/boosters/etc from store
Initial Results 70X Beta Trials
Ran over 300 participants through initial trials to test concept Average texts per day 30-40 per user Multiple images/videos uploaded per day Viral level of engagement
Working out in public places to earn points Users asking strangers to exercise on video for points Obtained 70X level of engagement compared to average fitness apps
Market Size16.7 Million EXERT targets married men (with or without children) ages 25-39 that live in the United States.
Married men in this demographic often feel trapped and wish to gain a feeling of freedom and sense of accomplishment.
EXERT allows them to participate in a game without the negative stigma of a gamer.
Business ModelIn-app Purchases Users purchase items that enhance game experience
Flashlight ($2.99) - See more of the map
Camo ($3.99) - Makes you invisible to enemies for 24 hours
Fitness/Nutrition Products EXERT has its own workout programs that users purchase to follow and earn points
30 Day Navy Seal Program ($19.99) - 100 pts each workout
All-Natural Whey Protein powder ($39.99/mo) - 50 pts per scoop
Market Adoption Partnerships
Joint Venture Partnerships
Inter-game Sharing Share to earn
points Free" your
friends by inviting them to the game
Paid Ads Lead
generation through Facebook
1st to Market
Strong affiliate relationships
Compliment to Existing Fitness Solutions
Leadership Todd Kuslikis (co-founder)
Founded/grew fitness startup from 0-30,000 customers in 5 years
Grossed multiple-seven figures in direct response internet marketing
Josh Barker (co-founder) Director at KPMG - won most prestigious Chairmans Award
for the region. Intra-prenuer - created & grew SaaS product of a $50M business
to become the core business
Yu-kai Chou (top gamification expert) Rated #1 Gamification Guru. Behavioral & Game Design expert
for Google, LEGO, TEDx, Stanford, BCG, SxSW. Creator of the Octalysis Framework
Capital Terms Raising $550K on
Convertible Note $400K raised $150K seeking
Use & Milestones March - Release v1 April - Release in-app purchases June - Hit 25,000 active users
Through affiliate relationships Integration Fitbit/Apple $12,500/mo run
Aug - Hit 50,000 active users Media relationships JV partnerships $25,000/mo run
Oct - Start raising Series A
Return on Investment Trends in Last 3 Years: Sports companies
buying fitness apps Under Armor bought MyFitnessPal ($450M)
and MapMyFitness ($150M) Adidas bought Runtastic ($240M) ASICS bought Runkeeper ($85M)
Contact Todd Kuslikis - Co-founder/CEO Email: todd@RallyAll.com
Josh Barker - Co-founder/CTO Email: josh@RallyAll.com