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E-Patient Bill of Rights Project Overview and Next Steps Mark Bard Digital Health Coalition

E-Patient Bill of Rights Webinar

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As a precursor to the 2011 e-Patient Connections conference, a group of 30 patients, industry thought leaders, and health activists gathered in a Philadelphia meeting room on September 19, 2011 to discuss the future of a healthcare system where empowered, engaged, and educated electronically-connected patients take control of their health. Fuelled by access to the latest health and medical content online, mobile technologies to facilitate access and control, and the ability to engage with other patients on a global scale, these e-patients are rapidly becoming an integrated part of the health and treatment continuum and refuse to sit quietly as bystanders waiting for instructions from the medical and health professionals around them. Attendees represented a wide range of therapeutic conditions and disease states, including ADHD, diabetes, HIV/AIDS, cancer, multiple sclerosis, fibromyalgia, lupus, cerebral palsy, Crohn’s disease, and rheumatoid arthritis.The group was assembled by leading digital marketing agency Klick Pharma, top online healthcare publisher HealthCentral, the newly formed nonprofit think tank the Digital Health Coalition, and with support from WEGO Health. “Digital will forever change healthcare with the same transformative and democratizing forces that have disrupted the entertainment and communication industries,” said Jay Goldman, Vice President of Strategy for Klick Pharma. “We brought this group together and facilitated the conversation because we are all patients and all patients will soon be E-Patients. The rise of digital technologies is just speeding the pace of that change.”

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Page 1: E-Patient Bill of Rights Webinar

E-Patient Bill of RightsProject Overview and Next Steps

Mark BardDigital Health Coalition

Page 2: E-Patient Bill of Rights Webinar

Agenda

• Introduction from Jay Goldman (Klick) • Introduction from Lucie Leblois (HealthCentral)

• Project Overview from Mark Bard (Digital Health Coalition)• Motivation for Project • September 19 Workshop• The Initial 6 Principles• The Facebook Page – www.epatientbillofrights.org

• Next Steps with the Project

Page 3: E-Patient Bill of Rights Webinar

Jay Goldman

Page 4: E-Patient Bill of Rights Webinar

Lucie Leblois

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Mark Bard

Page 6: E-Patient Bill of Rights Webinar

Agenda

• Introduction from Jay Goldman (Klick) • Introduction from Lucie Leblois (HealthCentral)

• Project Overview from Mark Bard (Digital Health Coalition)• Motivation for Project • September 19 Workshop• The Initial 6 Principles• The Facebook Page – www.epatientbillofrights.org

• Next Steps with the Project

Page 7: E-Patient Bill of Rights Webinar

Roundtable Participants

• Eileen Bailey (healthcentral.com/profiles/c/1443)• Mark Bard (digitalhealthcoalition.org)• Alex Baldwin (healthcentral.com/about/alex-baldwin/)• Ann Bartlett (healthcentral.com/profiles/c/9993)• Phil Baumann (philbaumann.com)• Robert Breining (poziam.org)• Dave deBronkart (epatientdave.com)• Bob Brooks (wegohealth.com )• Bennet Dunlap (ydmv.net)• Lisa Emrich (brassandivory.org)• Jay Goldman (klickpharma.com)• Joe Farris (digitalhealthcoalition.org)

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Roundtable Participants

• Amy Gurowitz (mslol.wordpress.com) • PJ Hamel (healthcentral.com/profiles/c/78)• Mark S. King (myfabulousdisease.com)• Sarah Krug (e-patients.net)• Lucie Leblois (healthcentral.com/about/lucie-leblois/)• Tiffany Peterson (www.tiffanyandlupus.com)• Jenny Pettit (myuiiblog.blogspot.com)• Casey Quinlan (mightycasey.com)• Teri Robert (helpforheadaches.com)• Rudy Sims (rudysims.com)• Michael Weiss (hospitalpatient.com)• Kelly Young (rawarrior.com)

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Photos from 9/19 Roundtable Copyright© Klick 2011 All Rights Reserved

Page 10: E-Patient Bill of Rights Webinar

Photos from 9/19 Roundtable Copyright© Klick 2011 All Rights Reserved

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“Story” Boards Graphic Recording by www.imagethink.net

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Graphic Recording by www.imagethink.net

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Graphic Recording by www.imagethink.net

Page 14: E-Patient Bill of Rights Webinar

Graphic Recording by www.imagethink.net

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Principle #1

• Shared access to my data

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Principle #2

• Attitude of collaboration and overall respect

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Principle #3

• The patient is the largest stakeholder

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Principle #4

• Transparency and authenticity across all areas

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Principle #5

• Voice of the patient is a legitimate (clinical) source

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Principle #6

• The right to efficient communication with providers who utilize the technology that we need

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Graphic Recording by www.imagethink.net

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Graphic Recording by www.imagethink.net

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Facebook Page

www.epatientbillofrights.org

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Facebook Page

www.epatientbillofrights.org

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Agenda

• Introduction from Jay Goldman (Klick) • Introduction from Lucie Leblois (HealthCentral)

• Project Overview from Mark Bard (Digital Health Coalition)• Motivation for Project • September 19 Workshop• The Initial 6 Principles• The Facebook Page – www.epatientbillofrights.org

• Next Steps with the Project

Page 26: E-Patient Bill of Rights Webinar

Next Steps

• Using Facebook for outreach/education• Listening to the market in Q4• Incorporating feedback from

physicians• Incorporating feedback from pharma

and device companies • Working towards white

paper/principles in early 2012

Page 27: E-Patient Bill of Rights Webinar

E-Patient Bill of RightsProject Overview and Next Steps

Questions?