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“What happens when your restaurant becomes involved in liability litigation?” William D. Marler , Esq.

Bill Marler 2012 Washington Restaurant Association Webinar

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Attorney and Food Safety Expert Bill Marler gives a webinar on foodborne illness litigation and liability for the Washington Restaurant Association

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Page 1: Bill Marler 2012 Washington Restaurant Association Webinar

“What happens when your

restaurant becomes involved in liability

litigation?”

William D. Marler, Esq.

Page 2: Bill Marler 2012 Washington Restaurant Association Webinar

Food Production is a Risky Business

• Competitive Markets

• Wall Street and Stockholder Pressures for Increasing Profits

• Lack of Clear RewardFor Marketing and Practicing Food Safety

• Brand Awareness

• Risk of Litigation

Page 3: Bill Marler 2012 Washington Restaurant Association Webinar

Strict Product Liability

• Negligence– Are you a

product seller?– Did you act

“reasonably”?

• Strict Liability– Are you a

manufacturer?– Was the product

unsafe?– Did product

cause injury?

• Punitive Damages/Criminal Liability– Did you act with

conscious disregard of a known safety risk?

Page 4: Bill Marler 2012 Washington Restaurant Association Webinar

Who is a Manufacturer?

A “manufacturer” is defined as a “product seller who designs, produces, makes, fabricates, constructs, or remanufactures the relevant product or component part of a product before its sale to a user or consumer.”

RCW 7.72.010(2); see also Washburn v. Beatt Equipment Co., 120 Wn.2d 246 (1992)

Page 5: Bill Marler 2012 Washington Restaurant Association Webinar

• The only defense is prevention

• It does not matter if you took all reasonable precautions

• If you manufacture a product that makes someone sick you are going to pay

• Wishful thinking does not help

It’s called STRICT Liability for a Reason

Page 6: Bill Marler 2012 Washington Restaurant Association Webinar

Litigation as Incentive

OdwallaJack in the Box

Page 7: Bill Marler 2012 Washington Restaurant Association Webinar

Worthless Excuse No. 1

• If a document contains damning information, the jury will assume you read it, understood it, and ignored it

“I never read the memo.”

Page 8: Bill Marler 2012 Washington Restaurant Association Webinar
Page 9: Bill Marler 2012 Washington Restaurant Association Webinar
Page 10: Bill Marler 2012 Washington Restaurant Association Webinar

Bugs in Strange Places

• Listeria – Tainted Cantaloupe

• 146 Sickened with over 30 Deaths

• First Outbreak Linked with Cantaloupe and Listeria

Page 11: Bill Marler 2012 Washington Restaurant Association Webinar

But, We Have Seen This Before

• More that Two Dozen Salmonella Cantaloupe Outbreaks in last Decades

Page 12: Bill Marler 2012 Washington Restaurant Association Webinar

Strange Bugs – Non-O157 E. coli

• E. coli O104:H4

• 4,321 Ill, 852 with Hemolytic Uremic Syndrome

• 50 Dead

• Six U.S. Cases

• Egyptian Fenugreek Seeds Likely Source

Page 13: Bill Marler 2012 Washington Restaurant Association Webinar

To Put Things in Perspective

• According to the CDC, microbial pathogens in food cause an estimated 48 million cases of human illness annually in the United States

• 125,000 hospitalized

• Cause up to 3,000 deaths

Page 14: Bill Marler 2012 Washington Restaurant Association Webinar

Estimates Differ From Actual Counts

• Annual E. coli O157 estimates

– 62,000 illnesses

– 1,800 hospitalizations

– 52 deaths

• But, only 2,621 E. coli 0157 cases were reported in 2005

Page 15: Bill Marler 2012 Washington Restaurant Association Webinar

Ill person

Specimen collection

Pathway of a Foodborne Illness Investigation

Health Care Provider

Organism identified

Page 16: Bill Marler 2012 Washington Restaurant Association Webinar

Ill person

Organism identified

Specimen collection

Pathway of a Foodborne Illness Investigation

Health Care Provider

Epidemiologic investigation

Public Health Laboratory

If there are more ill persons than expected, an

OUTBREAK might be underway.

Page 17: Bill Marler 2012 Washington Restaurant Association Webinar

Ill person

Organism identified

Specimen collection

Pathway of a Foodborne Illness Investigation

Health Care Provider

Epidemiologic investigation

Public Health Laboratory

Environmental investigation

Product Trace BackPRODUCT RECALL

Page 18: Bill Marler 2012 Washington Restaurant Association Webinar

Typical Steps of an Outbreak Investigation

• Establish that an outbreak is occurring• Verify the diagnosis• Define and identify cases• Orient the data in terms of person, place,

and time• Develop and test the hypotheses• Refine the hypotheses and carry out additional

studies• Implement control and prevention measures• Report findings

Page 19: Bill Marler 2012 Washington Restaurant Association Webinar

Investigative Partners

• Laboratory investigators– Microbiologic diagnosis

– Virology/Parasitic Labs

– Molecular analysis

• Epidemiologic investigators– Individual case interviews

– Outbreak investigation

• Cohort studies

• Case/control studies

• Environmental investigators– Facility investigation

– Environmental sampling

– Product traceback

Page 20: Bill Marler 2012 Washington Restaurant Association Webinar

Epidemiology–Basic Tools of the Trade

• Symptoms• Incubation• Duration• Food History• Medical Attention• Suspected source• Others Ill

Real-time interviewing with a broad-based exposure questionnaire

Page 21: Bill Marler 2012 Washington Restaurant Association Webinar

Pulsed Field Gel Electrophoresis (PFGE)

• Process separates chromosomal fragments of intact bacterial genomic DNA grown from patient isolate

• Results in 10 to 20 DNA fragments which distinguish bacterial strains

• Genetic relatedness among strains is based on similarities of the DNA patterns

• Outbreak strains are those that are epidemiologically linked AND genetically linked

A Powerful Outbreak Detection Tool

Page 22: Bill Marler 2012 Washington Restaurant Association Webinar

Questions to Consider in Assessing PFGE Clusters

• How common is thePFGE subtype?

• How many cases are there?• Over what time frame

did cases occur?• What is the geographic

distribution of cases?• What are the case

demographics? • Do any of the cases

have a “red flag” exposure?

Page 23: Bill Marler 2012 Washington Restaurant Association Webinar

Outbreak Detection

September 27, 2005

• Three O157 isolates with indistinguishable PFGE patterns identified by Minnesota Public Health Laboratory

• PFGE pattern new in Minnesota, rare in United States

– 0.35% of patterns in National Database

• Patients reported eating prepackaged salad; no other potential common exposures evident

Page 24: Bill Marler 2012 Washington Restaurant Association Webinar

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

Initial cluster of 3 isolates among MN residents identified.

Page 25: Bill Marler 2012 Washington Restaurant Association Webinar

Outbreak Investigation - Methods

September 28–29, 2005

• Additional O157 isolates received at the MDOH and subtyped by PFGE

– 7 isolates demonstrated outbreak PFGE subtype

• Supplemental interview form created

• Case-control study initiated

Page 26: Bill Marler 2012 Washington Restaurant Association Webinar

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

Initial cluster of 3 isolates among MN residents identified.

Case-control study initiated.

Page 27: Bill Marler 2012 Washington Restaurant Association Webinar

Case-Control Study Results

Exposure Cases Controls p-valueMatched OR*95% CI†

*OR = odds ratio† CI = confidence interval

Any lettuce9/10 17/26 3.5 0.5–25.0

9/10Prepackaged lettuce salad 10/26 8.4 1.2–59.6

Dole prepackaged lettuce salad9/10 5/23

0.17

0.01

0.00210.1 1.5–67.3

Page 28: Bill Marler 2012 Washington Restaurant Association Webinar

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

Initial cluster of 3 isolates among MN residents identified.

Case-control study initiated.

Case-control study implicated Dole salad.

Page 29: Bill Marler 2012 Washington Restaurant Association Webinar

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

Initial cluster of 3 isolates among MN residents identified.

Case-control study initiated.

Case-control study implicated Dole salad.

CDC, FDA notified.

Page 30: Bill Marler 2012 Washington Restaurant Association Webinar

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

Initial cluster of 3 isolates among MN residents identified.

Case-control study initiated.

Case-control study implicated Dole salad.

CDC, FDA notified.

Page 31: Bill Marler 2012 Washington Restaurant Association Webinar

Minnesota

Additional states

Date of Onset 2005

15 16 17 18 19 20 21 22 23 24 25

Num

ber

of

Case

s

26 27 28 29 30 1 2 3 414

1

2

3

4

5

6

7

September October

WI

WI

OR

E. coli O157:H7 Cases Associated with Dole Prepackaged Lettuce (N=26)

Page 32: Bill Marler 2012 Washington Restaurant Association Webinar

Shared common "Best if Used By” Date and production code

Dole Classic Romaine Salad Recovered from Case-Households

Page 33: Bill Marler 2012 Washington Restaurant Association Webinar

Product Traceback

• Single processing plant (Soledad, CA)• Production Date of September 7, 2005• Lettuce harvested from any 1 of 7 fields

Page 34: Bill Marler 2012 Washington Restaurant Association Webinar

PFGE Patterns of E. coli O157:H7 Isolates from Lettuce

SourceInitial Minnesota Case-patient

Classic RomaineBag #2

Classic RomaineBag #1

Page 35: Bill Marler 2012 Washington Restaurant Association Webinar

Why Epidemiologic Links May Not be Identified for Cases in a PFGE Cluster

• Cases have imperfect recall

• Common exposures can be difficult to link (e.g., eggs, chicken)

• Secondary transmission

• Cross-contamination exposure

• There isn’t a common source

Page 36: Bill Marler 2012 Washington Restaurant Association Webinar

CDC 2005 Cluster Investigations

E. coli O157 SalmonellaPatterns Submitted 5,37629,168Clusters Identified 67 176Multi-state Clusters 36 152Epi Investigation 19 30Vehicle Implicated 4 8Regulatory Activity 4 8

Page 37: Bill Marler 2012 Washington Restaurant Association Webinar

Planning AGAINST Litigation – What Is Really Important

• Identify Hazards– HACCP

– Do you have qualified and committed people?

• What is the Culture?

• Involve Vendors and Suppliers– Do they really

have a plan?

– Ever visit them?

Page 38: Bill Marler 2012 Washington Restaurant Association Webinar

Planning AGAINST Litigation – Establish Relationships

They are your best friends!

Page 39: Bill Marler 2012 Washington Restaurant Association Webinar

Lessons Learned From An Outbreak

You can insure the brand’s and the company’s reputation

1. Arm yourself with good, current information

2. Since you have a choice between doing nothing or being proactive, be proactive

3. Make food safety part of everything you do

4. Treat your customers with respect

Page 40: Bill Marler 2012 Washington Restaurant Association Webinar

Questions?