Drive Results, Not Just LikesA focus on Facebook

June 17, 20142:00 p.m.

How to Participate Today

• View, select and test your audio

• Submit questions

• Q&A addressed at the end of today’s session

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Shon Christy, Founder of Eat Drink Promote

Meet our Presenter

“We’re living at a time when

attention is the new currency:

With hundreds of TV channels,

billions of Web sites, podcasts,

radio shows, music downloads

and social networking, our

attention is more fragmented

than ever before.”

- Pete Cashmore,

Mashable

How Do We Grab Attention?• Latest Statistics

• 3 Keys for IMPACT

• Platforms

• Facebook

• Twitter

• Instagram

• Pinterest

Social by the numbers

• 73% of Internet Users

• Majority of 18-64 year olds

• Key Demographic Breakdowns all Participate

Social by the numbers• Fastest Growing:

50-64 year olds

• Largest Audience: 18-29 year olds

• All growing!!

The Platforms• Facebook

• Twitter

• Yelp

• Foursquare

• Pinterest

• Instagram

• Google +

• You Tube

The Stats - Facebook• 1.15 Billion Users

• 665 Million Daily Users

• Avg. Friends per User - 141

• Avg. Time per Visit - 20 minutes

• 50 Million Pages

• Avg. Number of Page Likes - 40

• Avg. Business Weekly Page Views - 645 Million

• Avg. Number of Weekly Comments - 13 Million

"A brand is no longer what we tell the customer it is - it is what customers tell each other it is.”

Scott Cook - Intuit

3 Keys for Impact• Makeup

• Messaging

• Management

Makeup• Visually Appealing

• Brand Congruence

• Complete Profile

"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. "

Maya Angelou

Message

• PASSION is the gasoline of social media

• Tell your story

• Go-Giver Mentality

• It's not about you

Paid Ads• Build

Audience

• Post Engagement

• Clicks to Website

• Event Signups

Management• Have a Strategy

• 1 Person Accountable

• Post Regularly

• Utilize Tools

• Monitor Results

• Managing Complaints “Social Media Doesn’t Create Negativity......It Uncovers It.”

ManagementSocial Media is an ingredient - Not an Entree

• Part of a Multifaceted Plan

• Promote • Print• On Premise • Email Signature• Direct Mail• Email Campaigns

Management

What is the Purpose?

• Increase Foot Traffic

• Show Expertise

• Drive Web Traffic

• Increase Visibility

• Be a Resource

• Showcase Involvement

The Results• Build Customer Relationships

• Drive Word Of Mouth

• Increased Foot Traffic

• Increased Revenue

• Better Reviews

• Find New Customers

• Encourage Repeat Business

The Examples

The Examples• Contests

• Drive Engagement• Increase Reach• FUN!

The Examples• Local Voting• Be Top of Mind• WIN!!!

The Measurement• Likes• Impressions• Unique Viewers• Page Demographics• Best Days

• Exposures and Shares

The Measurement• Coupon Redemption• Open Table

Reservations• Email Signups

Attention = CurrencyHow Are You Going to Get More?

• Makeup

• Messaging

• Management

Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. June 24th Twitter - Success in 140 characters July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R

(Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook?                        July 29th Mobile apps - So Many Apps. So Little Time.     

Other RES events June 30th The Relationship between Human Resources and Safety

Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m.

Thank you!

Go to www.ohiorestaurant.org/res NOW to register!