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Duneze - The Need• The natural way of
evacuation.• Extensive research
supporting the vast long term advantages of squatting.
• Lack of intervention of authoritative medical professionals in the toilet design process.
• Explosion of bowel cancer and bowel dysfunction in last 100 years -coinciding with commercialization of the sitting toilet.
Duneze - The Need : Health hazards
• Appendicitis - Virtually unknown in the 18th century. Why does appendix get blocked with fecal matter ?
• Inflammatory Bowel Disease(IBD).
• Colon Cancer - Virtually unknown in developing nations with squatting cultures.
• Constipation.• Diverticulosis.• Hemorrhoids.• Prostate Disorders.• Bladder Incontinence
Duneze - The Solution
• An add on device facilitating squatting using existing toilet pedestals.
• Easy to install and maintain.• Internally powered - no
external power supply required.
• Safe and sturdy to use.• Usable by all age groups.• Flexible technology allowing
partial and full squats.• Light weight and stylish.
Duneze - The Product
• Foot operated - No need to touch with hands to adjust positions.
• Safety - curved edges, no electric or gas power required, stable and does not collide even on standing on the tip.
• Easily replaceable parts.• Light weight, stylish and
easily cleanable.• Height adjustable - singular
device for the entire family.
Duneze - The Patents
• Patents applied for and granted in Australia and USA for a device used for assisting squatting while evacuation
• Duneze brand name and logo Trademark registered.
Duneze - The Competition
• Small scale businesses.• Rigid designs - less
commercial scope as 'near squat' position not possible.
• No established brand with sizable market share.
Duneze
Duneze - The Advantage
• The patents.• First Mover.• The science and research.• The design : extensive
product engineering research and developments.
• The device : working prototypes.
• Authoritative scientific backing for concept.
• Self funded.
Duneze - The market : children
• Foot support during toileting .
• Toilet training.• Children naturally squat for
evacuation - so to maintain the healthy habits.
Duneze - The Market : Adults
• Patients with clinical needs related to pelvic health - appendicitis, hemorrhoids, constipation, colon cancer, hiatus hernia, Crohn's disease, colitis, contamination of small intestine, bladder incontinence.
• Health conscious individuals updated about the health hazards due to sitting and not squatting.
Duneze - The Market :Pregnant females.
•• Reduce the possibility of constipation - considered 'normal' during pregnancy.
• Preventing hemorrhoids - affecting 50% of pregnant females.
• Squatting fully opens birth canal - developing the flexibility needed for giving birth.
• sitting toilet makes females incapable of prolonged squatting - which is a natural position for giving birth.
Duneze - The Market : Target and Size 1
• 350 mn western toilets in USA.
• 600 Mn in Europe.• 30 Mn in Australia.• 1.2Mn cases of Colorectal
cancer in US alone.• NZ, Canada and US - highest
rate of incidence of colorectal cancer. Algeria, India and thailand - lowest rate of incidence in the world.
Duneze - SWOT
Strengths• Patents• Research and science.• Prototypes and testing.• First Mover.• Design and engineering.• Good track record in PR industry with toiletting.
Weakness• New Concept - need for concept selling.• lack of supply chain and distribution industry
experience.
Opportunities• Pioneers - being a first mover gives the immense
opportunity to build a brand around a cause.• Make the brand a generic name for the product.• Possibility of institutional, government and
organisational backing for promoting cause.
Threats• Copy Cats.• Larger player establishing stronger distribution and
leveraging efforts of awareness campaigns.
Duneze - The marketing MixProduct : Positioned as a lifestyle healthcare product.
Place : distribution strategy : Mass.
Promotion : Push for y1-2 and then pull campaigning.
Pricing : Introduction between skimming and mass penetration levels and lowered eventually with increase in awareness
Duneze - Forecast - Revenue and Profits
Sales forecast for year 5 : $598Mn
Profit forecast for year 5 : 99.5Mn
Duneze - Forecast : Number of units
Number of Units sold in Y-5 targetted at 6Mn units. Still covering about 1.5% of teh overall broad market.
Duneze - What We Want
• Licence the concept.• Global distribution partner
with strong domain experience.
• A strong medical devices /healthcare industry partner.