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Innovation you can build onTM
Skin and Hair Care Trends
El Mercado Cuidado Personal en Mexico
Innovation you can build onTM
Market Dynamics
El Mercado Cuidado Personal en Mexico
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
2%
© Euromonitor International 2016
WorldWorld
425.914,70LatamLatam
60.194,80MexicoMexico
9.140,30
Market Size 2015 USD million
0
2
4
6
8
10
12
14
16
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Latin America Mexico
YOY Growth % 2010-2020
YO
Y G
row
th%
CAGR 2015-2020: 6,9%CAGR 2010-2015: 5,4%
Personal Care Market
LatAm Skin C
are Trend
s
Innovation you can build on™
Mexican Personal Care Market
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
1,800.00
2,000.00
Skin Care Hair Care Men'sGrooming
Fragrances ColourCosmetics
Bath andShower
Deodorants Baby andChild-specific
Products
Sun Care Depilatories
7,8%
5%4,7%
5,3%
9,7%
4,3%
7,3%5,8%
5%
8,4%
Gro
win
g m
ark
ets Sun Care
Men´s grooming
Colour cosmetics
Hair Care
Skin Care
Source: Euromonitor International 2016
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Top 10 Mexican CompaniesColgate-Palmolive
Procter & Gamble
Unilever Group
L´Oréal Groupe
Avon Products
Vorweck & Co KG
Quala SA
Mary Kay Inc
Tupperware Brands
Beiersdorf AG
Source: Euromonitor International 2016
LatAm Skin C
are Trend
s
Innovation you can build on™
Top 10 Mexican BrandsParent Company
Avon Products Inc
Vorwerk & Co KG
Colgate-Palmolive Co
L'Oréal Groupe
Procter & Gamble Co, The
Mary Kay Inc
Tupperware Brands Corp
Beiersdorf AG
Natura Cosméticos AS
Unilever Group
Brands
Avon
Jafra
Palmolive
L'Oréal Paris
Gillette
Mary Kay
Fuller
Nivea
Natura
Pond´s
Source: Euromonitor International 2016
LatAm Skin C
are Trend
s
Innovation you can build on™
Mexico Personal Care Spend per Capita
5.8 5.8
3.1 2.9
4.1
2011 2012 2013 2014 2015
Baby & Child Products, 3.60
Bath and Shower, 4.40
Colour Cosmetics, 3.90
Deodorants, 5.90
Depilatories, 6.90
Fragrances, 2.90
Hair Care, 3.60
Men's Grooming, 6.40
Skin Care, 3.30
Sun Care, 8.20Other;
Source: Euromonitor International 2016
In the last few years Mexicans have been spending
41% more!
Year-on-Year Growth (%)
CAGR % 2011-15 (US$ Per Capita mn)
Innovation you can build onTM
Driving Forces
El Mercado Cuidado Personal en Mexico
LatAm Skin C
are Trend
s
Innovation you can build on™
Urban Wellness
LatAm Skin C
are Trend
s
Innovation you can build on™
Urban Wellness� Most dramatic changes to patterns of urbanization in modern
history.� pose formidable challenges� provide unparalleled opportunities
� How best to satisfy the energy, transportation and health needs of urban populations for now and the future. � The Expo’s “Better City, Better Life” (Shanghai, 2010)� Limited food supply, pollution, health, hygiene and other issues exist…
� Those living in the cities of tomorrow are likely to seek an increased connection with Nature. � Tomorrow’s urban residents will enjoy urban ecosystems that integrate
vertical farming, gardens, and parks� Mega-cities offer opportunities to better manage issues important to residents
for hygiene and air quality
…in search of enhanced well-being for those living in mega-cities.
LatAm Skin C
are Trend
s
Innovation you can build on™
Urban Wellness� Occuring on a global scale yet even more dramatic in
Brazil/LatAm
� Those living in the cities of tomorrow are likely to seek an increased connection with Nature� Latin American cities have a complex matrix. Cities like Mexico City or São
Paulo have over 20mi people living there in a diverse urban fabric� In Brazil growing demand for green space housing
…in search of enhanced well-being for those living in mega-cities.
In 2010, 83% of people in Brazil were living in urban area, more than in the USA (80%) or in France (76%)
Innovation you can build onTM
ProtectionPollution
Trends in Personal
Care Applications
Innovation you can build onTM
Purpose
� Provide an introduction to pollution and the growth of pollution-related claims
� Present insights into Key Market Drivers and Trends
� Skin Care
� Radical Protection
� Cleansing for Complexion Conformity
� Structural Support
� Hair Care
� Cuticle Care
� Appealing Appearance
� Scalp Saviours
� Outline how Croda can help with targeted ingredient and formulation suggestions
Please request
full presentation
to learn more!
LatAm Skin C
are Trend
s
Innovation you can build on™
Healthy Lifestyle
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Prevention as a Lifestyle� Evolving from cure to prevention,
proactively helping our bodies help themselves� A different approach to prevention,
such as sun protection, as “Fun in the Sun” is part of the Latin American culture
� Different relation to beauty & the body, more relaxed and more obsessed at the same time, change the nature of relation to prevention � A different approach to anti-aging as
well, thanks to a more positive relation to aging not so “taboo” as in western culture
� More obsessed with a wide consideration for plastic surgery to perfect bodies to be seen at the beach
Nivea-Brazil
“Keep the Summer Close to
you”
Innovation you can build onTM
The Future of Superfoods
� Wellbeing trend prevails
� Superfoods have a heavy focus in what we eat and the supplements we take
� Growing influence in what we put on skin and hair
� Consumers emotionally buy into products before making purchase
� Combining the superfood origin with consumer perceivable benefits reinforces the message; superfood = super health
� Creates psychological drive for repurchase
� Need ingredients that connect emotively and offer functional benefits
Innovation you can build onTMInnovation you can build onTM
Superfoods withSuper Effects
Please request
full presentation
to learn more!
LatAm Skin C
are Trend
s
Innovation you can build on™
Personalized: For You!
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Customisation Concept
� Consumers recognise that one size does not fit all
� Consumers want products tailored to their skin needs
� Personalisation rules!
� Croda, Crodarom and Sederma present a selection of formulations created with the customisation trend in mind
� Giving the consumer the freedom to express their skin individuality
Beauty begins the moment you Beauty begins the moment you Beauty begins the moment you Beauty begins the moment you decide to be yourselfdecide to be yourselfdecide to be yourselfdecide to be yourself
//// Coco ChanelCoco ChanelCoco ChanelCoco Chanel
Innovation you can build onTM
Customisation
By Croda, Crodarom
and Sederma
Please request
full presentation
to learn more!
LatAm Skin C
are Trend
s
Innovation you can build on™
Digitisation: Beautiful Technology
LatAm Skin C
are Trend
s
Innovation you can build on™
“Wearable” Fashion
Nancy Tilbury, co-founder and director of Studio XO was reported as “imagining a future less than 10 years away where we will be able to change the surface of our clothes; where we’ll be able to walk into a room and transform what we’re wearing like a chameleon does his skin.”
London Fashion Week - Sept 2014
Click here to view “Truly Beautiful Wearable
Technology”
LatAm Skin C
are Trend
s
Innovation you can build on™
“Smart” Skin� Humans as computers!
� Attachable computers, similar to temporary tattoos (MC10 (Cambridge, Massachusetts USA) & University of Illinois at Urbana-Champaign)� Working with L’Oreal for
sensors to measure skin hydration
� E-skin under development at the University of Tokyo!
NY Times-Wearable Technology
Click here to view “Wearable Technology That Feels Like Skin”
LatAm Skin C
are Trend
s
Innovation you can build on™
In the News!
http://www.gcimagazine.com/marketstrends/segments/suncare/LOreal-is-Disrupting-UV-Exposure-Monitoring--364519591.html
http://www.cosmeticsdesign-europe.com/Brand-Innovation/L-Oreal-s-wearable-UV-patch-finally-launched
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Lots and lots of Apps!� mySkin™: Find skincare
products that work for you -personalized, scientific, unbiased advice on what skin care products work best for your unique skin profile.
� Modiface, a well-recognized name in beauty and photo editing apps, offers several options from hair color trials to aging simulators. Company claims over 117 million* downloads (and counting)!
https://itunes.apple.com/br/app/myskin-skincare-advice/id542468181?mt=8
Click here to learn more
http://modiface.com/* Downloads Aug 21 2016
Innovation you can build onTM
Marketplace
Trends for Hair Care
El Mercado de Cuidado
Personal en Mexico
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Seen in the Market Now� Co-Wash, Cleansing Conditioners, No-
Poo/Low-Poo… all options for a consumer that still wants to wash the hair but…
� Washes hair twice a day
� Goes exercising in the evenings – gym addicted trend
� Feels hair damaged after chemical treatments
� Has curls and want them clean but conditioned
Innovation you can build onTM
Co/WashSystems
Insights and Concept
Formulations……for a new
consumer demand!
Innovation you can build onTM
Co/W
ash System
s
Why am I interested?� Co-Wash, Cleansing Conditioners, No-
Poo/Low-Poo… all options for a consumer that still wants to wash the hair but…
� Washes hair twice a day
� Goes exercising in the evenings – gym addicted trend
� Feels hair damaged after chemical treatments
� Has curls and want them clean but conditioned
� Sulfate-Free Systems were popular globally 2 years ago – now hot in Latin America for Hair dressers… Hot soon: Co-Wash and Cleansing Conditioners
Please request
full presentation
to learn more!
Innovation you can build onTM
Marketplace
Trends for Skin Care
El Mercado de Cuidado
Personal en Mexico
El M
ercado de CuidadoPersonal
enMexico
Innovation you can build onTM
Seen in the Market Now� Cleansing solutions
� Effective make-up removal
� Speed and convenience
� Multifunctional
� Technology
� Water Trend – for color cosmetics and facial care
� Foundations
� Mists and essences
� Water cream
Innovation you can build on™
CleansingEffortless
Make/up Removal Solutions
08/15 PCETP001V1EN
Cleansing Solutions
Innovation you can build on™
Effortless Cleansing
Purpose
� To highlight new and current trends in skin cleansing
� To highlight market opportunities
� To highlight how Croda can help
Please request
full presentation
to learn more!
Innovation you can build onTM
Water Trend
Trend Insights & Formulation Solutions
Water Trend
Innovation you can build onTM
Water Trend Proposition
� Highlighting new concepts from Japan, Korea and France’s luxury beauty brands
� Inspired by the purity and weightlessness of water
� Proposals for a series of formulations with watery textures and weightless skin feel
� “In Stores Now” examples to enlighten and inspire
� Croda solutions to help you to deliver this new trend to your consumers
Please request
full presentation
to learn more!
Innovation you can build onTM
Thank You!
El Mercado de Cuidado
Personal en Mexico