Briefing for Participants of I Don’t I Won’t [Light Up] Flash-Mob Competition 2012

Saturday 9 March 2012

I Don’t I won’t [Light Up] An anti smoking campaign

Aims of this competition• To raise awareness among youths from 15-18

years old that smoking is harmful• Part of our

I Don’t I Won’t [Light Up] anti-smoking campaign

• To encourage more youths to take up a firm anti-smoking stance.

KEY MESSAGES to be brought out in

your flash mob

4

BETTER FITNESS WITHOUT LIGHTING UP Non-smokers tend to be

fitter than smokers.

Non-smokers become less tired during and after exercise.

Non-smokers are more alert during their game.

4

A non-smoker is able to have more money to spend on things they want to have or do, than a smoker who wastes it on buying cigarettes.

BETTER SPENDING POWER

WITHOUT LIGHTING UP

5

Non-smokers have a more youthful glow than non-smokers.

Non-smokers smell better and are less likely to have bad breath.

Non-smokers are less likely to have stained teeth and fingernails.

BETTER LOOKS WITHOUT LIGHTING UP

6

Non-smokers are not harming the environment through a nasty, addictive habit.

1 tree is destroyed for every 300 cigarettes produced – that’s about 15 packets of cigarettes!

BETTER ENVIRONMENT

WITHOUT LIGHTING UP

7

Requirements of Flash-Mob Competition

• Design and perform a maximum 10 mins flash mob in your secondary school.

• Video of the actual flash mob.• 200-250 words write-up explaining

how the flash mob is related to the theme “I don’t, I won’t” [Light Up]

After signing up, what do we do

now?

1Step

Arrange a time to meet up with ambassadors assigned to your group and learn how to make a flash mob.

2Step

Rehearse your flash mob and perform it during recess time in your secondary school.

3Step

Record your Flash Mob videos and come up with a 200-250 words write-up

4Step

Incorporate 1 to 4 of the Anti-Smoking Messages where possible

I Don’t I won’t [Light Up] An anti smoking campaign

Don’t forget to…

• Get your friends to like your video on the “I Don’t I Wont” Facebook page @ http://www.facebook.com/idontiwont

I Don’t I Won’t

I Don’t I won’t [Light Up] An anti smoking campaign

Don’t forget to…

• The number of FB likes will form 40 % of the total points and the remaining 60% will be judging scores given by the organizers

DeadlinesSubmit write-up via email or hard copy to organizers

13 March (URGENT!)

Perform your flash mob during recess time in your secondary school

23 March 2012

Submit your Flash Mob videos 24 March 2012

Results of the best 5 Flash Mob videos will be uploaded on “I don’t I won’t” FB Page

7 APRIL 2012

Winners will be invited to TJC’s Mardi Gras to showcase their flash mob

13 April 2012

idontiwont2012@gmail.com

I Don’t I won’t [Light Up] An anti smoking campaign

Final Competition@Mardi Gras

Venue: Temasek Junior CollegeDate: 13th April 2012, FridayTime: 6pm to 10pm *Participants are to come earlier, before 6 pm

for rehearsals etc.

I Don’t I won’t [Light Up] An anti smoking campaign

Final Competition@Mardi Gras

Venue: Temasek Junior CollegeDate: 13th April 2012, FridayTime: 6pm to 10pm *Participants are to come earlier, before 6 pm

for rehearsals etc.

I Don’t I won’t [Light Up] An anti smoking campaign

Mardi Gras- Lucky Draw Competition• To participate, you will be required to answer one

smoking-related question on:The benefits of leading a tobacco-free lifestyle What will YOU do to spread the ‘I Don’t, I Won’t (Light

Up) message• If you answer the question correctly and

appropriately, you stand a chance to turn the ‘wheel of fortune’ where you can win attractive prizes!

I Don’t I won’t [Light Up] An anti smoking campaign

Mardi Gras- Capture Me!• During the event, just simply head to our

booth and pledge

on a small whiteboard provided.• Fill in the blank, take a photo with it and

stand to chance to win…

I Don’t I Won’t [light up] because __________________”

AN IPOD SHUFFLE !!!

I Don’t I won’t [Light Up] An anti smoking campaign

***Changes***• PRIZES• 1st Prize: $300 worth of vouchers• 2nd Prize: $200 worth of vouchers• 3rd Prize: $150 worth of vouchers• 4th Prize $100 worth of vouchers• 5th Prize: $50 worth of vouchers

WHAT IS AN ANTI-TOBACCO FLASH MOB?

TEASER VIDEO

Dynamite presents…

Any questions? Feel free to ask us now!