Kingston Frontenac's Chalkaboutit Flash

Mob

By: Brittany Walker

Channel Choice

Instagram Facebook Twitter Pinterest Youtube Google + Slideshare Doodle.ly Foursquare

Instagram Analysis

#chalkaboutit- 45 Uploaded Photos

30 Uploaded Photos

6 Followers

Facebook Analysis

Total of 25 “likes”

Used as the Main Hub

Photos and Videos Were Posted Before and After the Flash Mob

Logo was Posted as Main Picture

Classmates Shared Updates From Their Own Accounts

Twitter Analysis

Hashtag #chalkaboutit was Made

Users Tweeted From Personal Accounts to the Hashtag

Photos Were Uploaded to the Hashtag During the Flash Mob

Info was Shared Before and After the Flash Mob Through the Hashtag

Thank you Messages were Tweeted Post Flash Mob

Pinterest Analysis

2 Boards 22 Pins in Total 5 Followers 51 Following Posted Pictures of Kingston Frontenac’s Posted Clues for the Flash Mob

Youtube Analysis

First Video Made to Inform the Community of the Flash Mob Details – 179 Views

Second Video was Posted Promptly After the Flash Mob- 187 Views

Google + Analysis

34 Guests Invited but only 4 Participated

3 at Different Checkpoints to Show What was Going on at Each

Contained all the Information Such as Time, Date and Place

Could Have Been More Useful if More Guests Participated

Slideshare Analysis

Prior to the Flash Mob the Powerpoint had 62 Views Post Flash Mob Powerpoint had 74 Views 14 Followers

Doodle.ly Analysis

Doodle.ly was Shared on Facebook Not Many Doodles Were Made 2 Doodles Shared the Homepage Could Have Been Used More if There was More Awareness

of it

Foursquare Analysis

3 Check Points Were Added

The Hub- 1 Check-In

Downtown- 4 Check-Ins

Market Square- 8 Check-Ins

Photos Were Posted at Each Check Point

Channel Analytics

Too Many Different Social Media Channels, Not all of Then Used to Their Full Potential

Limit to 5 Different Channels All Channels Should Have been Easy to Navigate to and

From Eachother

Chanel Analytics Oppertunities

Launch Each Channel Earlier to Build a Follower Base Doodle.ly Could Have Been More Integrated at Each

Check Point Only Pick a Few Popular Channels Based on the Target

Market Pick Higher Traffic Areas

Content Analysis

Some Channels had a lot of Content While Others had Close to None

Instagram was Used Well, Had many Pictures Uploaded During the Flash Mob

YouTube Videos Were Promptly Posted Prior and Post to the Flash Mob

Facebook Should Have Posted More of the Other Channels Content Since it was Being Used as the Main Hub

CMOST

Multiple Digital Channels Were Used (Video, Photos, and Internet)

Forms of Traditional Media such as Print Could Have Helped the Success

Twitter Engaged Users and Shared most of its Content With the Other Channels

Facebook Should Have Been Able to Upload Pictures to a “Like Page”

Should Have Used the School (SLC) to our Advantage

More Followers Could Have Brought More People to the Flash Mob

Mistake, Missed Opportunities and Recommendations

Took too Long to Decide on one Idea Pre-Plan to Have a Larger Follower Base Duration of Flash Mob was too Long No Communication With the Fronts ( They Were in Town the Day of the Flash Mob and Could Have Participated) No Traditional Media Nicer Weather, More People Would Have Showed up Not All Channels Were Easily Integrated Chalk Used Should Have Been in Fronts Colours (Yellow, White,

And Black) Not Everyone Shared the Accounts or Followed All of the

Different Channels