Hope and Support20 1 1 A N N UA L R E P O RT

From a painting created in the Art Studio

“When the world says, “Give up,”hope whispers, “Try it one more time.”

- Anonymous

“The hope offered at Sheena’s Placemay be the one thing that standsbetween decline and growth.”

- Sarina

“All I needed to find the strength to begin my journey was hope.”

- Nancy

Sheena’s Place 1

A Year in Review

When I joined the Board in 2005, I never imagined that a year later I would become the Chair. Since 2006, I have beenhonoured to lead our dedicated, energetic board; one that hasevolved into a strong business-minded working group committedto raising the critical funds required for our programs andservices. I am delighted to report that over $990,000 was raisedthis past year to support the incredible work of Sheena’s Place.

2011 was an ambitiousyear at Sheena’s Place!We created an excitingStrategic Plan that willshift our dependenceaway from events to amore sustainable fundingmodel. Since the day weopened our doors in

October 1996, we have offered our services free of charge. Historically we have not receivedgovernment funding, nor are we a United Wayagency. We continue to rely on the proceeds ofspecial events and the generosity of you, ourindividual, corporate and foundation donors. Your incredible support has been an integral part of our ability to do our work, and even save lives.

Our mission has always been to provide services to people affected by eating disorders. This year, we re-worked our mission statement to truly reflectour focus and the programs we offer. We also built some new relationships in the mental healthcommunity that will be key to ensuring thecontinued good work done by all.

We are very excited about the launch of our two-year Expressive Arts Campaign led by ourHonorary Director Chair, Loretta Rogers. The

campaign is designed to sustain and expand ourexpressive arts groups. We are very grateful to theCommittee for their passion, their leadership andtheir determination to make a difference.

One of the paths to ensuring our success is a soundinfrastructure with the right tools in place. Thanksto the generosity of Scotiabank, our staff received a donation of new computer equipment, software,desks and cabinets. A strong, clearly articulatedbrand is also vital to having our message heard and our new Marketing and CommunicationsCommittee has started work in this area. Welaunched our Facebook page(facebook.com/sheenasplacetoronto) and our clients can now follow us on Twitter @sheenasplace.

Although I will remain on the Board for one moreyear to work on some special projects, this is myfinal one as Chair. My legacy is to leave Sheena’sPlace with an invigorated board that is stronglypositioned to serve the needs of our clients well into the future. I have enjoyed my journey and look forward to seeing Sheen’s Place grow andperhaps one day, offer our services nationally.

Sue Banting,Chair, Board of Directors

2011 Annual Report2

Mission Statement

At Sheena’s Place we offer hopeand support to individuals,families and friends affected byeating disorders by providing awide range of professionallyfacilitated support groups andservices. We are committed toinspiring hope, reducing stigma,raising awareness and offeringmeaningful help and informationat all stages of recovery.

FoundersTrudy EaganLynn CarpenterJane Fenton

Chair Honorary DirectorsLoretta Rogers

Honorary DirectorsDeborah Brent

Scott Creighton

Sylvia Chrominska

Sandra Faire

Peter C. Godsoe, O.C.

Bernie Gosevitz, M.D.

Ann Graham

Dale Lastman

Philip B. Lind, O.C.

Hon. Margaret McCain

Nancy McFadyen

Shabin Mohamed

Patti Pilon

John H. Tory

Yolande Tsampalieros

Board of DirectorsOfficersChairSue Banting

Vice ChairArlene Russell

TreasurerAlex Bellamy

SecretaryLara Nathans

DirectorsJennifer Baldachin

Louise Bellingham

Sandra Bosela

Catherine Code

Sarah Coombs

Allan S. Kaplan, M.D.

Debra Katzman, M.D.

Trodi Linders, M.D.

Jodi Macpherson

Michelle Meneley

Juli Morrow

Brendan Mullen

Doug Philpott

Jennifer Reed

Leslie Roberts

Rose Savage

Derek Smith

Terry Stuart

StaffExecutive DirectorLee Giles

Clinical DirectorCynthia Johnston

Operations ManagerLydia Oleksyn

Fundraising ManagerVivian Curl

Special Events ManagerApril Watts

Program ManagerJulie Notto

Registrar/ProgramAdministratorJamie Johnson

Financial AccountantCorey Berman

Created in the Art Studio at Sheena’s Place

Sheena’s Place 3

Expressive Arts Campaign

Expressive Arts support groups have been part ofour core program from the very beginning.

Facilitated by experienced arts therapists, our clientscan choose to express difficult emotions throughwriting, painting, drumming, drawing, andjournaling. Under the leadership of Campaign ChairLoretta Rogers, an artist in her own right, we initiateda two year Expressive Arts campaign with a goal of

$400,000 to sustain and expand our expressive artsgroups. Launched late in the year, with a lead gift of$50,000 annually for two years generously given byThe Rogers Foundation, we raised $184,000 by theend of 2011. Funding will enable Sheena’s Place toincrease the number of group sessions annually from238 to 356. We are very grateful to the CampaignCommittee for their passion and dedication.

Campaign Executive

ChairLoretta Rogers

Co-ChairsNancy McFadyen

Patti Pilon

CommitteeYannick Bisson

Sandra Faire

Susan Gosevitz

Shabin Mohamed

John H. Tory

Support Groups on CampusFor the first time, we took our helpbeyond our downtown location. Incollaboration with the University of

Toronto, Ryerson University, York University andSeneca College, we introduced a pilot offeringsupport groups for students on campus. These eightweek professionally facilitated groups were madepossible through funding from the Vital TorontoFund at the Toronto Community Foundation. Byproviding this improved access, we are bringingsupport closer to the student population. We are verygrateful to the Foundation for making this possible.

Lee Giles receives a Vital Ideas award from Rahul K.Bhardwaj, President & CEO, Toronto Community

Foundation and John B. MacIntyre, Chair, Board ofDirectors, Toronto Community Foundation

Created in the Art Studio at Sheena’s Place

2011 Annual Report 4

Created by a client from Sheena’s Place

Joy and Sadness As I walk up the front steps to enter Sheena’s

Place, I know I am late for the Friday morningAdult Support Group, but I open the front door. I go up the creaky stairs to the third floor grouproom. I reach for the door and I enter. There arepeople sitting on the floor, in the chairs or on thesofas. Many are in the middle of a discussion. I find a seat and am asked if there is anything Iwant to say, and I say “Yes”. In this setting, you arewelcome to just sit there, or take part if you wantto. You can tell your stories or your experiences,tear up paper, shred Kleenex, smile, or just listen. In this group, there are people just new to Sheena’sPlace and others who have been here before. Thereis joy here. There is sadness here. Whether youcome late, or leave before the end of the session,you are welcome to be here. You matter. You areimportant. If the walls of the group room couldtalk, they would have so much to say!

Frances

My First TimeComing and just getting to Sheena’s Place was very difficult but there was nothing left to do and nowhere else to go. Opening the door andentering, I felt very anxious, ashamed, scared anduncomfortable. The staff made me feel normal, not like a person with an eating disorder. Being in a group session with strangers was uncomfortablebecause this is such a private battle. After the firsttime, I felt really drained because facing this monsteris an intense, life changing thing. I was glad the firstsession was over but at the same time I wanted to run away and never go back. Going back the secondtime was even harder but I forced myself to go.

By the third session, things got easier. I felt lessashamed, better, comfortable and more open toexpressing my feelings. Hearing someone next to me say thoughts that I had locked in my head isprofoundly healing. I felt less alone being aroundothers who understood. By hearing other people’sthoughts, it’s easier to be open. It’s an exchange oftrust. Attending the Friday morning support grouphas been the best experience for me and an integralpiece of recovery. It has truly changed my life.Sheena’s Place has helped guide me on my healingjourney. Sheena’s Place is an uplifting, hopeful place.

A grateful client

Created in the Art Studio at Sheena’s Place

Friday Mornings

The Friday Morning Adult Support Group has been running since we opened our doors in 1996. Many people have come and gone through the years. Here are two personal stories.

Sheena’s Place 5

Hope and Support

The two questions everybody asks are: “how many people come here” and “how old are theparticipants?” The numbers always tell a story.

Our largest demographic - 46% - is the 20-29year old. This is reflected in the attendance of our Young Adult Support group, which expandedsuddenly and resulted in the addition of anothergroup. The wonder of Sheena’s Place is that we canmove quickly to provide support where it is neededmost. That is not the end of the numbers story.Media reports indicate a surge in older womenexperiencing symptoms in middle age. Our numbersshow that 11% of our clients are between the agesof 40 – 49, and 10% are over 50. Once again,Sheena’s Place is right there with our FabulousForties, Fifties and Forward support group.

In 2011, 969 people attended the 83 groups we offered. We helped 320 people through ourinformation sessions and experienced 155,196 visits to our website. Informational assistance is alsooffered at the busy front desk, via telephone, and e-mails. Clients can attend one of our free supportgroups within 72 hours without a referral. We arehere for our clients no matter how they seek our help.

Another question is: “how do you know thatSheena’s Place makes a difference?” In the fall, wepiloted new evaluation tools to measure participants’feelings, motivation, and the effectiveness of ourservices. Client satisfaction with our services is veryhigh and is correlated with being respectfully treatedand the sense of belonging that clients take awayfrom the Sheena’s Place experience.

Two innovative projects took our help beyond thewalls of 87 Spadina Rd. Through funding from CIBC,we launched an eLearning module for parents andsupportive others of people over age 18. Thisinformative guide serves as a starting point onsupporting a loved one. We intend to create a similarone for parents of younger children. Thanks to thegenerous support of the Toronto CommunityFoundation, we are collaborating on a pilot projectwith counsellors at Ryerson, Seneca, U of T and York,offering eight week support groups on campus.

Each year, our clients’ work is exhibited at theAnnual Expressive Arts show. Over 100 attendedour 13th show which featured multimedia workspresentations, including a play about eatingdisorders and video installations. We proudlydisplayed this beautiful work throughout Sheena’sPlace for all to see.

Offering our wonderful programs and keepingour doors open is the result of a tremendous groupeffort. I am privileged to work with dedicateddonors, committed volunteers, an engaged andinnovative board, and a remarkable staff team.

Lee Giles,Executive Director

Does Sheena’s Place Make a Difference? Let’s see what our clients say! (Results from Fall evaluation)

I have a much improved/improved feeling of support 98%

I have a much improved/improved feeling of hope for positive change 92%

I have a much improved/improved ability to make change 92%

I would recommend this group to others like myself 98%

Overall, I am satisfied with the group 98%

Created by a client from Sheena’s Place

2011 Annual Report

Thank You to Our Donors*Denotes contributors to Expressive Arts Campaign

TD SecuritiesUnderwriting Hope

Charity Auction

THE ROGERSFOUNDATION*

Catherine Code

Donald F. Hunter Charitable Foundation*

Sandra Faire and Ivan Fecan*

Green Shield Benefits Association

Michelle and Patrick Meneley

Juli Morrow

Torokvei Foundation

The W. Garfield Weston Foundation*

Gerald Vincent

$25,000+

$10,000 - $24,999

Endowment FundContributionsContributions to the EndowmentFund are permanently invested to ensure that our services willalways be available to those whoneed our help. We are grateful tothe following individuals whocontributed this year:Barbara and Ron BesseLem and Karen JanesDonald K. JohnsonGerald Vincent

$5,000 - $9,999James Archer-Shee and Mary Matthews Sandra BoselaAndrea Cleghorn Moore

and Greg MooreEileen FarrowRobin Heintzman

and Gordon CurrieThe Lawrence and

Judith Tanenbaum Family Foundation

Phil Lind*Loblaw Companies LimitedDr. Brendan MullenPeter Paul Charitable Foundation Inc.*PricewaterhouseCoopers Canada

FoundationShoppers Drug Mart Life FoundationSun Life Financial

$3,000 - $4,999Alex and Darryl BellamyNancy and John McFadyen*R. Howard Webster Foundation*Terry and Lilla Stuart

1,500 - $2,999Audrey S. Hellyer Charitable FoundationKathy Cunningham and Derek PorterJackman Foundation*John McGrath in Honour of

Dr. Bernie Gosevitz*Richard Peddie*Arlene RussellKatie and James SalemSherry and Edward Drew Family Fund

at the Toronto Community Foundation*

6

Sheena’s Place 7

$1,000 - $1,499Lisa Balfour BowenSue BantingRobert ButtkeCollombin Family Fund at

the Toronto CommunityFoundation

Sonal DoshiEmerald Foundation*Lee and Jeff Giles*Ann Graham*Rosemary HallHSBC Securities

(Canada) Inc.Mervyn JacksonPeter JelleyJilla and Robert Williams

FoundationKraft Cares CanadaMichael and Patricia LangDr. Trodi LindersJodi MacphersonTony MarzilianoJudy and Sid McMurray*Anne Murray*Lara and Brahm NathansNational Eating Disorders

Association (NEDA)The Peter and Shelagh

Godsoe FamilyFoundation*

Lloyd and Mary Jane Sarginson

Rose and JP SavageLionel Schipper*The DominionJohn H. Tory and

Barbara Hackett*

$500 - $999Louise BellinghamJohn and Wendy BoselaSylvia BradleySydney DareBeth DinsmoreSamuel DubocJoanne DunbarRobert EwingDavid and Angela FeldmanGeorge and Susan FowlieEllen HandHospital Auxiliaries

Association of Ontario

Knights of Columbus CharityLouise LacchinLori, Kevin and Tyson LiLisa LiscioGuy ManuelJune McLeanShauna MorganNathan and Lily Silver

Family FoundationNext Image ConsultingDan NowlanRon and Grace OsborneKelly OslerRob PeachGwyneth PearceJames RenihanTodd RobertsKaren RyanPeter Sloan and Dianne GillinMichael ShuhDavid SmythJana SternSusan StricklandTELUSMarilyn TrentosNatalie WilliamsAndrew Yu

$250 - $4991266491 Ontario LimitedJoanne Alexson-SterlingHarry AronowiczJennifer and Larry BaldachinColette BarberSylvia BaumannSylvia ChrominskaChris ClarkErica CookeAlistair CorbettLisa CoxDebora CrullVivian CurlLinda DevostEating Disorders Clinic Inc.Enbridge Gas Distribution Inc.Feldman Daxon Partners Inc.Vanessa Gesualdi-StirlingLorraine GibsonHilda GinsburgSarah GoelRobert GrayKelly Hall-Holland

Shannon HardyPeggy HillGeorge HillWanda HoHome Trust CompanyLynne HudsonJudy and Craig JarvisAndrew KiguelSophia KondosPeter LamCatherine Langdon and

Nicholas WilliamsBrian and Dyane LeggeAlexia McGavinLance McIntoshDave McMillanLeigh MerloMetro Concrete Floors

(1990) Inc.Mary MeyerJanice and Earle O’BornBrad OwenTeyana PekarDoug PhilpottPitocco and AssociatesPricewaterhouseCoopers LLPKate RedfordRockwood CorporationLisa RogersCameron RusawStephen ShefskyJason and Karen SnidermanSharon ToddRobin Ward

Memorial GiftsJennifer Sjenta Haberman Fund

Arthur Haberman

In Memory of Gerard Brassard

Helaine BeckerLee and Jeff GilesIn Memory of Michale Katey Cerswell

James Cerswell

In Memory of Julie Ann Foster

Leary Foster

In Memory of Jennifer McQuoid

Diane McDevittK J McQuoid

In Memory of Marisa Pavao

Kim BauerMichael BauerCentury 21 New Concept Ltd.Jack DenneboomDianne DyerDavid FerrinhoNoemia and Tony GasparJodi GoldsteinCasmira GomesSusan LangMartha LyonsJudith NicollMark PavaoTeresa Purzner

In Memory of Barbara Whitchurch

Ruth Rhymaun

Gifts In KindGoodman ConsultingIBMLenovo CanadaMcCarthy Tetrault LLPMicrosoft CanadaOdgers BerndstonPure + SimpleqMedia Solutions Inc.RogersScotiabankSky Blue Sky Sandwich

Company Ltd.Dave Strobl, Strobl

ConsultingThe Printing HouseKevin Walker, Agora

Consulting Partnerships Inc.

Charmaine Wong

We apologize for any errorsor omissions that may haveoccurred in our donors listand/or within this Report.

2011 Annual Report 8

Special Events

Awareness Breakfast: February 11, 2011Held every February during Eating Disorders AwarenessWeek, a guest speaker addresses our corporate audienceabout new discoveries and issues regarding eating disorders.

We appreciate the many financial donations made to our special events. Please note theyare recognized on pages 6 and 7.

Prelude To Summer: June 7, 2011 Guests are invited to support Sheena’sPlace while mingling with friends andenjoying delightful refreshments.

Evening Hosts

Catherine Code and Jeff McKay

Drs. Trodi Linders and Jonathan Tolkin

Thank you to HSBC Bank Canada for itsgenerous support.

Friends

Arton Crafts Inc.AvedaBelle de ProvenceChair-Man MillsLesley FairfieldAnna FraserDyane Legge

LOLcandy.comLena MaripuuEliza MusselwhiteRogersKatie SalemTim Hough CaricaturesTo Go Food BarTynan Studio

Nourishing Hope Tea:September 24, 2011Mothers, daughters, sisters and friendscome together to learn about eatingdisorders and support Sheena’s Place.

Tea Hostesses

Eileen Farrow and Michelle Meneley

Committee

Dyane Legge and Katie Salem

Sponsors

C.A. Delaney Capital ManagementChestnut Park Real EstateTorokvei Foundation

Event Co-ChairsArlene Russell Rose Savage

CommitteeDenene BerardSandra BoselaDeborah ClarkSoula CourlasPat DaleyKaren Dunk-GreenPetronilla MarchanDayl MarksWendy MizunoCarol Poulsen

SPONSORSPresenting SponsorScotiabank

Corporate Gold RBCKPMG LLP

Corporate Silver AccentureBaskitsBMO Financial GroupCTVDeloitteMcCarthy

Tetrault LLPMercer (Canada) Ltd.Osler, Hoskin &

Harcourt LLP

Corporate Bronze Aon HewittBorden Ladner

Gervais LLPEdgestone Capital

PartnersErnst & Young LLPKWA PartnersTD Bank Financial

Group

Corporate TablesBell CanadaBuck Consultants

A Xerox companyCA Canada

CGI Group Inc.GE Capital CanadaGoodmans LLPGreat –West Life

Assurance Co.Hewlett Packard HSBC Bank CanadaIBMiGate Corp.McCain Foods Ltd.McKinsey & Co.Odgers BerndtsonOgilvy Renault LLPPricewaterhouse-

Coopers LLPSheppell-fgiTata Consultancy

ServicesThe Boston Consulting

Group of Canada Ltd.Torys LLPUnileverXerox Canada

In Kind Donations and ServicesAchieve GlobalAppleAVW-TELAV Audio

Visual SolutionsBath & Body WorksBell CanadaBetty B’sBig Dog BakeryCadbury Adams

Canada Inc.CineplexCisco Systems CanadaEye for DetailFairmont Royal YorkForever CocoaGifted DesignGrace Kennedy

(Ontario) Inc.HomeSenseJump Café & BarKortright CentreKraft CanadaLenovo Canada

Liberty EntertainmentGroup

Longo’sMarcy’s CroutonsMedcan ClinicMerle Norman

CosmeticsMicrosoft CanadaMott’s CanadaOraclePan on the DanforthRose SavageRR DonnelleyScotiabankScotiabank Wealth

ManagementSoula CourlasStarbucks –

Brookfield PlaceSweetthings ClothingThe Canadian

Stage TheatreThe Mirvish GroupTitikaTundra BooksVerizonWestinXeroxZilli Home Interiors

Media PartnerGlobal Toronto

Nourishing Hope Tea co-hosts, EileenFarrow and Michelle Meneley with

committee member, Katie Salem.

Sheena’s Place 9

Special Events

Luncheon and Michael Jackson the Immortal World Tour by Cirque du Soleil:October 23, 2011Guests lunched in the Air Canada Club and enjoyed an incredible performance by Cirque du Soleil at the Air Canada Centre.

Event Co-ChairsDyane LeggeRose Savage

CommitteeJennifer BaldachinMichelle MeneleyDoug PhilpottLeslie Roberts

Luncheon Master ofCeremoniesLeslie Roberts

SPONSORSGold SponsorsErnst & Young LLPRBC

Luncheon Sponsor Deans Knight Capital

Management Ltd.

Silver SponsorMackenzie

InvestmentsBronze SponsorsChestnut Hill HomesCatherine Code and

Jeff McKayKatherine and

Steve CoxfordDavid Daniels and

Kate AlexanderDaniels

Deloitte

Edgestone CapitalPartners

Koodo MobileKPMG LLPMark Daniels and

Andrea Weissman-Daniels Foundation

MDC PartnersPatrick and

Michelle MeneleyJuli MorrowRobin PerryNational Public

RelationsOdgers BerndtsonRogersScotiabank

Toronto Sportsmen’sShow

Tuckamore CapitalVital Insight Group

Event SupportersNella ContardiAnne CowieDavid DanielsTrudy EaganKashif KhanDyane LeggeLisa and

Michael McCannShannon RancourtCaroline Wight

Raffle DonorsCitizen Watch Company

of Canadaitravel2000.com

SpecialAcknowledgementsPosterOneRandom House, Inc.Sony Music

Entertainment Canada Inc.

Vineland Estate Winery

The Fireball committee celebrating a spectacular event.

Committee member, Dyane Legge, chats with Sheena’sPlace founder, Trudy Eagan and Honorary Director Chair,

Loretta Rogers at the Michael Jackson Cirque event.

Lee Giles with Breakfast Event Co-Chair Rose Savage,Treasurer Alex Bellamy and Breakfast Co-Chair

Arlene Russell.

2011 Annual Report 10

Fireball 2011: Through the Looking-Glass: October 27, 2011Young professionals socialize with friends, enjoy signature refreshments, bid on silent auction items andpurchase raffle tickets to raise funds for Sheena’s Place.

Fireball Co-ChairsJennifer BrownStacey McNabb

Fireball Vice-ChairJennifer Reed

Committee MembersHayley BeckerPhil BoydDora ChangMatthew CoorshCharise GarciaJuliette GonsalvesSamantha GuedesChristina HillDeb LewisSarah LiebermanJennifer LiuKate McNeill-KellerDeanne MoserSarah ShodyGayathri ShyamalJames TempleSpardha TownendJacqueline Vong

SPONSORSPresentingRogers

BlazingBMO Financial GroupThe Sprott Foundation

SizzlingForest Hill Rotary ClubThe Hull GroupING DirectGareth and

Monique Seltzer

Individual SignificantSupporterGerald Vincent

Diamond StandardPartnerFinish

Official Décor PartnerThe PlumTree Group

Official MarketingPartnerMadog Marketing

& Design

Exclusive TelevisionPartnerCitytv

Exclusive VodkaSponsorABSOLUT® Vodka

Raffle DonorsBIRKSCalphalon Culinary

Center Research In Motion

Auction Donors360 Restaurant at the

CN TowerABSOLUT ® VodkaAndrew’sAngus Glen Golf Club

and ConferenceCentre

Bang FitnessBody Blitz SpaCAA TravelCalphalon Culinary

CenterCanadian Traffic

NetworkCarlsberg CanadaCatherine CodeChristopher and

Robin WardCisco Systems Inc.Coors LightDLK on AvenueEarls Kitchen & BarEB GamesExpedia.ca

For the Love of CakeGolf TownGTA ExoticsJohnson & Johnson Inc.Kit Kat Italian

Bar &GrillNewcastle Outback

PaintballMasterCard CanadaM.A.C.Mane SocietyMercattoMolson CoorsNike CanadaNKPRNota Bene RestaurantOld School Muay ThaiOliver & Bonacini

RestaurantsOverCat

CommunicationsPangaea RestaurantRogers RetailRoyal Ontario Museum

(ROM)ScotiabankThe New Trend Ltd.TIFF Bell LightboxToronto Blue JaysToronto Zoo

Town ShoesWant Boutique

Gift Bag DonorsBrennen Demelo StudioCanada Dry Mott’s Inc.Danier LeatherKaobrand/John FreidaKernels PopcornKraft Canada –

Peek FreansMeMeMe Inc.PopchipsRed BullSouth Street Burger Co.The Sharp MagazineUnilever Canada Inc.vitaminwaterWrigleyYYZ Magazine

SpecialAcknowledgementsTracy MooreNational Ballet

of CanadaScotiabankSmartwaterThe HoxtonToronto SunVenture Car and

Truck Rentals

Special Events

Hosts

Anthony Borg David Friedman

Wine Donors

James B. Archer-SheeTony AsplerLarry BaldachinAnthony BorgJoseph BozzoFrank L. DavisBernie GlucksteinDavid Friedman

Willy KruhJ. Thomas MurrayOviinbyrd Golf &

Dining ClubGordon PapeStephen ShefskyTerry StuartVintages/LCBO

Special thank youto Sopra and Massimo Capra.

A Fine Wine Tasting and DiningExperience: November 22, 2011Wine lovers come together for an evening of fine food and tastings.

Heart to HeartCampaignThese custom-designedearrings by Shay LoweJewellery Design are soldat our events and on ourwebsite to raise funds forSheena’s Place.

Arton Crafts Inc.Shay Lowe Jewellery DesignSwarovski Crystal

Third Party EventsAhimsa YogaArianna ConsultingCinelli Hair’s 1st Annual

Cut-A-Thon HELP! Featuring The RattlesFashion FlipFront NineMore Than Just A Pretty FaceScotiabank Toronto

Waterfront MarathonShamara SchaufToronto Sun Golf Tournament

Sheena’s Place 11

The Gift of Time

Our volunteers play an integral role in helping us to provide support services to our clients. Theyoffer greetings with a smile when someone comesthrough the doors to attend a group, or arrives atone of our fundraising events. They are the friendlyvoice on the other end of the phone offeringvaluable information and support to those in need.Many others generously commit their time to serveon event committees, work in the library, supportthe management of our databases, create compellingtestimonial videos and help set up for in-houseevents. They add so much to Sheena’s Place, not justin the work that they do, but also in the positiveenergy that they bring. We couldn’t do our workwithout them!

“I’m thrilled to contribute my time and resources to fundraise for Sheena’sPlace. It’s wonderful to know that we’re helping so many people affected byeating disorders.” - Dean Michel, Chair, Toronto Sun Golf Tournament

Valuable Experiences

As a teaching organization, Sheena’s Place offersplacements to university and college students from professional programs. In 2011, DanielleWoodcock, a second year student in the Master of Social Work Program at the University ofToronto, was placed with us.

This placement provided me with a wide array ofopportunities that assisted in broadening my skillsfor a career in social work. During my time here,I co-facilitated two support groups, worked at thefront desk answering phones and helping people,conducted interviews for those seeking moreinformation about groups, and participated in anumber of special events and health education fairs.

These valuable experiences helped to further myunderstanding of how eating disorders impact notonly individuals, but their families, and evencommunities. I saw first hand the tremendous effort it takes to ensure that those in need are able to access

the invaluable services offered at Sheena’s Place. I amvery grateful to have been involved with an agencydedicated to providing meaningful help to thoseaffected by eating disorders.

2011 Volunteer Chart Number of HoursVolunteers per Year

Board Meetings/Committees 38 667

Drop-in/ Information Interviews 11 326

Program 21 1156

Fundraising Events 100 1969

House Events 15 45

Library 3 120

Outreach and Awareness Events 22 66

Special Projects 14 332

TOTALS 224 4681

Danielle at our front desk

2011 Annual Report 12

Statement of Revenue and ExpendituresFor the year ended December 31, 2011

REVENUE 2011 $ 2010 $

Donations 323,050 264,605

Special events 659,615 448,724

Interest 3,914 4,904

Realized gains (losses) on sale of investments (957) (66)

Amortization of deferred contributions 8,565 11,760

Other 2,634 3,348

996,821 733,275

EXPENDITURES

Programs 466,011 470,814

Fundraising 217,500 210,216

General and administrative 65,101 54,637

Amortization of property and equipment 24,292 26,882

Special events 136,724 71,097

909,628 833,646

EXCESS OF REVENUE OVER EXPENDITURES BEFORE

ENDOWMENT INCOME AND EXPENDITURES 87,193 (100,371)

ENDOWMENT INCOME AND EXPENDITURES

Income 93,969 80,364

Realized gain (loss) on sale of investments (25,491) 21,317

Management fees (28,039) (25,848)

40,439 75,833

EXCESS OF REVENUE OVER EXPENDITURES FOR THE YEAR 127,632 (24,538)

DISTRIBUTION OF OPERATING EXPENDITURES

10% Office & Occupancy

39% Fundraising

51% Program

Sheena’s Place

“You will face many defeats in your life, but never let yourself be defeated.”

- Maya Angelou

“Sheena’s Place was one spacewhere I could quiet the anorexicchatter in my head.”

- Carrie

“Sheena’s Place understands thecourage it takes to lead anordinary life.”

- Barbara

DESIGN: BEACON CREATIVE INC. WWW.BEACONAD.CA

Sheena’s Place, 87 Spadina Road, Toronto, ON M5R 2T1

Phone: (416) 927-8900

Fax: (416) 927-8844

www.sheenasplace.org

Charity Number: 89878 8948 RR 0001