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Digital Media: A focus on strategies for engagement on
Social Media By Kudzai Makombe and Naomi Lucas
Outline
• Objectives• Definition• Platforms • Features• Uses• Social Media
Strategy Framework
• Strategies• Questions
Objectives
• To enhance participants understanding of the concept and role of social media as an effective communication tool.
• To provide strategies for engaging stakeholders using social media.
Definition
• Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.- Wikipedia
Platforms
Features
• Communal• Real time • Two-way • Informal• Responsive
Uses
Social Media Strategy Framework
Strategies• Don‘t spread yourself too thin: Choose
wisely.• Understand your audience (Eyeball rule,
geography, time, interests, influences, needs)
• Plan your engagement.• Keep it active (but don’t overload audiences) • Keep your posts short, punchy and newsy.• Make use of good images to attract the
reader’s attention.• Encourage participation.
• Make use of the monitoring tools.• Integrate your digital media platforms.• Encourage the face of your organization
use. select social media platforms or grant access for them to be used.
• Budget resources (Human, time, funds)• Be flexible in your approach.