PUBLIC IMAGE CITATION PUBLIC IMAGE CITATION How Your Club Can QualifyAngela Jamison, District 7710 Public Relations Chairwoman Feb. 7 , 2015 District Assembly

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Zone 33 Public Image Citation

What is it?Designed to help direct clubs toward ways they can improve their image in the community.

Recognizes clubs in our District that create a positive Public Image in their communities.

Encourage clubs which have not yet developed a Public Image plan to do so.

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Zone 33 Public Image Citation

Why is Public Image (Public Relations) Important?

Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs.

When a Rotary club has a positive public image, current members are motivated to be active and prospective members are eager to join.

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Zone 33 Public Image Citation

How Can My Club Qualify?Complete the 3 required activities

and at least 2 additional activities.

Appoint a Club Public Relations Chair or someone to coordinate this effort.

Clubs have from July 1, 2014 through April 30, 2015 to earn the citation

Due May 1, 2015 to District PR Chair Angela Jamison.

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Zone 33 Public Image Citation

Three Required Activities:

1.Organize a Rotary Day event that results in significant media coverage, engages your members and offers the opportunity to promote your club and The Rotary Foundation.

Submit a report of your event with examples of media coverage to D-7710 Public Relations

Chair Angela Jamison by May 1, 2015.

Wakefield Rotary Club Rotary Day Media Coverage

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Zone 33 Public Image Citation

Required Activities (continued)

2. Develop a club public relations plan and submit it to Angela Jamison by May 1.

3. Define your club’s signature activity (the one you’d like your club to be known for in the community) and promote it to the public.

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Zone 33 Public Image Citation

Additional Activities (pick 2)

•Gain media coverage of an action-oriented service project.•Establish a club website or enhance your existing site using the current Voice and Visual Identity Guidelines.•Start or update an electronic club newsletter using the current Voice and Visual Identity Guidelines. Publicize it to non-Rotarians and local media.

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Zone 33 Public Image Citation

Additional Activities (pick 2) Continued

•Use social media to publicize your club’s activities, enhance Public Image and recruit prospective members. •Hold at least one fellowship, networking, or collaborative event that is open to the public. Use the opportunity to introduce non-Rotarians to Rotary.•Have at least one media person as a member of your club.•Post at least one project in Rotary Showcase.

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Zone 33 Public Image Citation

Due DateSubmit before May 1, 2015. Angela will review and get to Sue Poss, Zone 33 PI Director.

Let’s Celebrate!

Those who receive the Citation will be invited to a celebratory lunch on Saturday, May 16 immediately following District Assembly. (Club PR Chair or other club member)

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Zone 33 Public Image Citation

Questions?

Angela Jamison, D-7710 PR Chair

Wakefield Rotary ClubFind Angela’s contact info by logging into the D-7710 Database at www.rotary7710.org.