Special Citation Title Sponsors - HKMA · Special Citation Title Sponsors Chow Tai Fook Jewellery Group Limited (Citation for Digital Marketing) Maxim's Group (Citation for Outstanding

Special Citation Title Sponsors

Chow Tai Fook Jewellery Group Limited(Citation for Digital Marketing)

Maxim's Group(Citation for Outstanding TV Campaign)

Citibank (Hong Kong) Limited(Citation for Innovation)

The Hong Kong Jockey ClubHong Kong L.P. Gas (Holdings) Limited

Fuji Photo Products Company Limited

CITIC Telecom International CPC Limited

The Dairy Farm Company, Limited牛奶有限公司 - Wellcome

Chung & Tang Communications Consultants

The Hong Kong and China Gas Company Limited

Hong Kong Economic Times

Fantastic NaturalCosmetics Limited

SKECHERS Hong Kong Limited

Coca-Cola China Limited

MTR Corporation

Inchcape Hong Kong Group

Microsoft Hong Kong LimitedMcDonald’s Restaurants (Hong Kong) Limited

HKT Limited

Stelux Holdings International Limited

Walton Brown Group

The Standard

HKMA/TVB Awards forMarketing Excellence

Corporate Sponsors

invitation-2015(eng).indd 3 23/4/2015 17:35:16

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ABOUT THE AWARDSNow in its 30th year, the HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on individuals

and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the

marketing profession in Hong Kong.

HOW THE AWARDS BENEFITYOU

Provide a valuable experience-sharing occasion

Excellent opportunity to prove your ability and success

Gain recognition from peers in the marketing profession and the business community

Fun, exciting and enriching

YOUR COMPANY

Confer the prestigious recognition and endorsement of the HKMA on the company ’s product or service and the

company itself

Strengthen the company’s reputation within the trade and in the community at large

Provide a high-profile, positive image for the company and its product or service via

- a 30-minute programme on TVB Pearl;

- coverage in the major Chinese and English language press;

- exposure on TVB Jade and TVB Pearl in the Award promotion campaign in 2016.

Increase the morale and motivation of the staff of Award recipients by publicly recognizing their efforts; and

The winners will be allowed to use the award logo on their stationery, promotional literature and in advertising.

AWARD CATEGORIESThere are two categories for the awards:

Campaign Awards Individual Awards

Introduction to the Awards

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MARKETING AWARDS ORGANIZING COMMITTEEMr S K Cheong (Chairman)Executive Director and General ManagerTelevision Broadcasts Limited

Mr Tom Chan Managing Director, Commercial GroupHKT Limited

Mr Thomson Cheng PresidentWalton Brown Group

Mr Horace ChowGeneral ManagerMicrosoft Hong Kong Limited

Mr Stephen HoChief Executive OfficerCITIC Telecom International CPC LImited

Mr Bankee KwanChairman & CEOCASH Group

Ms Christine LamCountry Business Manager Citibank Hong Kong

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AWARD POLICIESAll information and documents supplied by Award entrants including their identities, written submissions and commentaries

developed during the review of entries are kept confidential and will be used only for the judging of the Award.

All Judges and Examiners are required to declare in advance to the Award Secretariat any cases or situations which may

create any apparent or potential conflict of interest. The Judge or Examiner in question would be barred from reviewing

the entries concerned or handling in any manner the materials submitted by the award entrants involved.

The Secretariat may request verification of the data submitted by contestants during the judging process.

ENQUIRIESFor enquiries please contact:

Ms Sunnie Ma, Manager Tel: 2774 8579 / Email: [email protected]

Ms Cherry Tang, Executive Officer Tel: 2774 8529 / Email: [email protected]

Fax: 2365 1000

Mr Patrick LeeChief Executive Officer, North Asia and ChinaInchcape Hong Kong

Ms Susanna Liew Chief Executive Officer PrimeCredit Limited

Mr Theodore MaCo-FounderCoCoon

Mr Edmund MakChief Executive Officer and Executive DirectorBossini International Holdings Limited

Dr Kim Mak BBS JPExecutive Director, Corporate AffairsThe Hong Kong Jockey Club

Ms Angela WongDeputy Chairman and Managing DirectorMidland Holdings Limited

http://www.facebook.com/Marketingaward

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ELIGIBLE MARKETING CAMPAIGN A marketing campaign for a product, a service or a public service issue. A marketing campaign launched after October 2013 and with demonstrable results. The campaign is substantially different from previous submissions by the same company or organization. The marketing campaign is developed for either the Hong Kong market or the Mainland China market, although

supporting materials need not have been produced locally. The campaign for the Mainland China market should be run by a Hong Kong company or organization.

AWARDSThe following awards will be granted to a maximum of ten marketing campaigns by the Panel of Judges and the Board of Examiners, comprising members of the Marketing Awards Organizing Committee and the Marketing Management Committee of the Association: Gold Award Silver Award Bronze Award

To celebrate the 30th Anniversary of the Awards, a special award will be granted to organizations which have

demonstrated outstanding contributions in marketing.

A recipient of the Best Presentation Award will be selected by all participants attending the Award Seminar.

Recipients of the following awards will be selected by the Panel of Judges from amongst all the participating marketing

campaigns: Citation for Digital Marketing

(Chow Tai Fook Jewellery Group Limited is the Title Sponsor of the Citation for Digital Marketing)

Citation for Innovation (Citibank (Hong Kong) Limited is the Title Sponsor of the Citation for Innovation)

Citation for Outstanding TV Campaign (Maxim's Group is the Title Sponsor of the Citation for Outstanding TV Campaign)

Other Special Citations (e.g. Citation for Outstanding Small Budget Campaign, Citation for Creative Marketing Partnership, Citation for Impact on the Community, Citation for Excellence in Mainland Marketing)

Best Marketing Partner Awards will be awarded to companies such as advertising, research, PR and media agencies in recognition of their important role to the success of different marketing campaigns.

All entrants of the campaign awards are required to cite a maximum of three external parties such as their advertising, research, PR and media agencies contributing to the success of their programmes. Winners of the Best Marketing Partner Awards will be selected according to the following scoring system:

Agency being recognized in the participating campaign ----------------------------------------------------1 Participating campaign being ranked top 50% or above among all the entries ---------------------2 Participating campaign being selected as a Special Citation recipient ----------------------------------3 Participating campaign being short-listed as a Finalist ---------------------------------------------------------5 Participating campaign being awarded the Excellence Award ---------------------------------------------1Participating campaign being awarded the Bronze Award ---------------------------------------------------2 Participating campaign being awarded the Silver Award ------------------------------------------------------3 Participating campaign being awarded the Gold Award ------------------------------------------------------5

Two campaign awards winners will be invited to participate in the Award for China Marketing Excellence which is organized by The Hong Kong Managament Association in cooperation with The Economic Observer of Beijing.

ENTRIES FROM NON-PROFIT ORGANIZATIONS (NPOs)For entries submitted by non-profit organizations, the marketing campaigns will be judged based on the “Judging Criteria for NPOs” (Please refer to Page 8). They will go through the same judging process and will compete for the Gold, Silver, Bronze Awards, the Excellence Awards and the Merit Awards with the conventional entries. Non-profit organizations have to provide supporting document together with the Entry Form to verify its NPO status.

Points Awarded

Excellence Awards Merit Awards

Campaign Awards

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JUDGING PROCESS

PARTICIPATION FEEHKMA Member: HK$10,900 per programme

Non-Member: HK$14,900 per programme

NPOs (with less than 100 employees in Hong Kong)*:

HKMA Member: HK$5,450 per programme

Non-Member: HK$7,450 per programme

The participation fee covers:

- TEN seats at the Award Seminar

- TWO seats at the Seminar on 'The Way to Become

a Top Marketer'

- ONE seat at the Award Presentation Dinner

NPOs* have to provide supporting document together with the Entry From

to verify its NPO status.

CAMPAIGN AWARDS SCHEDULEDeadline for EntriesMonday, 13 April 2015

Deadline for Submission of Write-upsWednesday, 13 May 2015

Final JudgingSaturday, 22 August 2015

Award SeminarTuesday, 1 September 2015

Award Presentation DinnerMonday, 2 November 2015

All entrants will be invited to submit a five-page summary of their

marketing campaign, a one-page executive summary in English

or Chinese and necessary information requested by the Secretariat

to be reviewed by the Board of Examiners. The written submissions

should cover all the Judging Criteria. Write-ups submitted by non-

profit organizations will be judged based on the “Judging Criteria for

NPOs” (Please refer to Page 8).

A maximum of ten marketing campaigns will be shortlisted for Final

Judging.

Submission of Write-ups (Deadline: Wednesday, 13 May 2015)

All finalists will be invited to deliver a 20-minute presentation, followed

by a 10-minute Question & Answer session, before the Panel of

Judges and the Board of Examiners at the Final Judging. The

Judges and Examiners will then decide on the winners of the Gold,

Silver, Bronze Awards, Excellence Awards and Merit Awards.

Final Judging (Saturday, 22 August 2015)

Al l the resul ts of the Awards wi l l be announced at the Award Presentation Dinner.

Award Presentation Dinner (Monday, 2 November 2015)

All finalists are requested to present their marketing campaigns at

the Award Seminar which is open to all executives. Winner of the

Best Presentation Award will be decided by the number of votes

received from participants during the Award Seminar.

Award Seminar (Tuesday, 1 September 2015)

All participating companies have to submit an Entry Form. Non-profit

organizations have to provide supporting document to verify its NPO

status.

Submission of Entry Form (Deadline: Monday, 13 April 2015)

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MAXIM'S GROUP CITATION FOR OUTSTANDING TV CAMPAIGN

About Maxim's Group

Founded in 1956, Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Maxim’s Mooncakes. The Group is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO ramen and The Cheesecake Factory. Altogether, the Group operates over 890 outlets in Hong Kong, China and Vietnam. It also established the first Sino-Foreign joint venture in China in 1980 and now delivers air catering service in 11 cities through joint ventures.

CHOW TAI FOOK CITATION FOR DIGITAL MARKETING

About Chow Tai Fook Jewellery Group Limited

Chow Tai Fook Jewellery Group Limited, listed on the Main Board of The Stock Exchange of Hong Kong in December 2011, is a leading jeweller in Mainland China, Hong Kong and Macau. With more than 2,200 points of sale, the Group’s extensive retail network spans over nearly 500 cities in Greater China, Singapore, Malaysia and South Korea. Chow Tai Fook tops the list in Greater China in terms of market share and the member size of its customer loyalty programme has exceeded 1.7 million.

A track record of 85 years of successful operations and the brand’s long-standing reputation together represent the key competitive advantages of the Group’s business. The iconic Chow Tai Fook brand is highly regarded for its trustworthiness and authenticity, and renowned for its product design, quality and value.

In view of the rapid growth of e-commerce in recent years, electronic technologies, smartphones and social media are widely employed by the Group alongside its endeavours in innovative product development and creative marketing promotion. The Group sees notable impact as the pace of its e-commerce development accelerated, enabling the Group to enjoy a leader position amongst local and overseas jewellery brands.

The award winning Group has earned numerous accolades and recognitions judged or voted by industry institutions, professional organizations and consumers in recognition of its excellence in business development, marketing strategies, product design and customer service, etc.

Message from Mr Kent Wong, Managing Director, Chow Tai Fook Jewellery Group Limited

Digital marketing has become more popular with and more important to marketers in promoting products and services. With the wide and deep penetration of internet and mobile devices in our daily life, and fuelled by the increasing popularity of social media platforms and robust growth of e-commerce, digital marketing is no doubt the fastest and most impactful to communicate and interact with targeted customers, and to engage and influence them. The trend will only grow faster and faster with the sophistication of technology and exponential growth of online shopping population nowadays.

Chow Tai Fook is proud to sponsor the Citation for Digital Marketing for the second year. The citation aims to recognize outstanding campaigns that can inspire peers, lead the industry and lift the standard of digital marketing that is fast growing and yet still evolving.

Campaign Awards Special Award Title Sponsors

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CITIBANK CITATION FOR INNOVATION

About Citibank Hong Kong

Citibank has been active in Hong Kong for more than a century, having been in operation worldwide for over 200 years. As one of the earliest foreign banks to set foot in Hong Kong, Citibank has pioneered a range of world-class financial products and services, including wealth management solutions, payroll services, investment services, retirement services and wealth and life protection.

To serve its clients better, Citibank operates through separate client segments, namely, Citibanking, Citigold, Citigold Private Client and CitiBusiness.

Innovation and excellence in client service are at the heart of Citibank's service philosophy. Currently, Citibank offers 24-hour, manned hotlines as well as branches that stay open until 7pm on weekdays. These services are designed to meet the needs of Hong Kong’s emerging affluent segment.

Citibank has also pioneered many industry-first services, such as priority and wealth management banking, touch-screen ATMs and internet banking, to name just a few.

Message from Ms Christine Lam, Country Business Manager, Citibank Hong Kong

There is innovation. Then there is meaningful innovation.

“At Citibank, innovation is at the heart of all that we do for our clients. We constantly seek ways to enhance our services and products through visionary thinking and industry-leading technology.

We also believe that with every innovation in business, there is one very important concern to keep in mind: the innovation must be a meaningful one, not simply new technology, but a life enhancing change from the point of view of the client.

We are honoured to be the title sponsor of the Citibank Citation for Innovation. It is our pleasure to play a part in identifying and encouraging the most innovative businesses in Hong Kong. The more that meaningful, customer-oriented innovation is acknowledged and rewarded, the better it will be for all businesses who innovate and more importantly, for the clients they serve.”

Campaign Awards Special Award Title Sponsors

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1. RATIONALE BEHIND THE MARKETING CAMPAIGN 15

1.1 Analysis of the market, consumer/customer needs, and the competition

1.2 Definition of objectives

2. MARKETING EXECUTION 55

2.1 Development and positioning of product or service 10

- Relevance to local market needs

- For international product/service, adaptations for local market

(e.g. reformulation, repackaging, reformatting, new applications)

2.2 Pricing 10

- Relevance to market environment and profit and sales objectives

2.3 Sales or distribution channels 10

- Alignment of marketing objectives, resources, and target users

- Efficiency of channels used to reach target users

2.4 Communication and promotion 10

- Impact on consumer/customer awareness, attitudes and usage

2.5 People 10

- Whether staff are appropriately trained and well motivated to deliver the objectives

of the campaign?

- How the people issues have been appropriately considered?

- How the people element was used to add value to the campaign?

2.6 Overall integration of campaign elements 5

3. ORIGINALITY AND STRATEGIC IMPACT OF THE CAMPAIGN 15

3.1 For local campaign, elements of the campaign which are highly original and creative

3.2 For international campaign, efforts to adapt to local market needs and elements which are

highly creative

3.3 The extent to which the campaign broke new ground in the industry and created a unique

position for the company

4. RESULTS 25

4.1 Marketing Results 15

- The extent to which the results met marketing objectives

- Quantifiable measures (sales, market share, image improvement, changes in

consumer/customer perceptions, consumer/customer satisfaction, etc.)

4.2 Financial Results 10

- The extent to which the results met financial objectives

- Quantifiable measures (profitability, return on investment etc.)

- Cost efficiency of marketing expenditure

5. EXCEPTIONAL MERITORIOUS ASPECTS OF THE CAMPAIGN 10

5.1 Impact on and benefits to the future development of the company and/or the industry

5.2 Learning for the company

TOTAL: 120

POINTS ALLOCATED

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Campaign AwardsJudging Criteria

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1. RATIONALE BEHIND THE MARKETING CAMPAIGN 15

1.1 Analysis of the societal issue; target audience or segment groups, their needs and

perception of the issue; and the competition

1.2 Definition of the objective behavioural change to address the issue

2. MARKETING EXECUTION 50

2.1 Development and positioning of product / service / behaviour / idea 10

- Relevance to target audience needs

- Benefits offered to target audience

- For international product / service / behaviour / idea, adaptations for local targets

(e.g. reformation, repackaging, reformatting, new applications)

2.2 Cost of Target Audience 5

- If there is a monetary cost associated with the product / service, the rationale behind

the adoption of the ‘pricing’ mechanism

- If not, the non-monetary cost or the perceived barriers to the target audience and the

rationale behind it

2.3 Distribution channels 10

- Alignment of marketing objectives, resources and target audience

- Efficiency of channels used to reach target audience

2.4 Communication and promotion 10

- Impact on target audience’s awareness, attitudes and usage

2.5 People 10

- Apart from the staff, are there any volunteers participating in the campaign?

If yes, what is the number of volunteers or the ratio of mobilized volunteers to staff?

- Whether staff and / or volunteers are appropriately trained and well motivated to deliver

the objectives of the campaign?

- How the people issues have been appropriately considered?

- How the people element was used to add value to the campaign?

2.6 Overall integration of campaign elements 5

3. ORIGINALITY AND STRATEGIC IMPACT OF THE CAMPAIGN 10

3.1 For local campaign, elements of the campaign which are highly original and creative

3.2 For international campaign, efforts to adapt to local societal needs and elements which are

highly creative

3.3 The extent to which the campaign broke new ground in society and created a unique position

for the organization

4. RESULTS 25

4.1 Marketing Results 20

- The extent to which the results met marketing objectives

- Measurable outcomes (changes in target audience perceptions, attitude and behaviour,

increases in awareness of the organization / product / service / behaviour / idea, usage

level of target audience, etc)

4.2 Other Financial Consideration (amount of donations, funding or grants generated through the 5

campaign, cost efficiency and implications)

5. EXCEPTIONAL MERITORIOUS ASPECTS OF THE CAMPAIGN 20

5.1 Impact on future development of the organization and / or society

5.2 Benefits to society

5.3 Learning for the organization and further improvement

TOTAL: 120

POINTS ALLOCATED

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Campaign Awards Judging Criteria for NPOs

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GOLDHarbour City - Rubber Duck Joy to the World CampaignSILVERWellcome's 'Like Always' CampaignBRONZECLP Power - 'Let’s Save Now For A Better Future' Marketing CampaignEXCELLENCE AWARDS Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013Environmental Protection Department - Food Wise Hong KongPrimeCredit - Golden-teeth PromiseMERIT AWARDS RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’ McDonald’s Restaurants - From CNY to WNY: Making the Most of the New YearTai Hing Catering Group - My Hero Times Square: This is Your Time; Timely Transformation Of A Fading Meeting Place

2 0 1 3

GOLDPCCW - HKT mobile service ‘Ultimate Mobility’SILVERHarbour City – Doraemon Brings Innovative Surprises through Joyful ExperiencesBRONZELove the Planet 4.22 Hong Kong Goes Green MondayEXCELLENCE AWARDS Turning Brand Culture into Customer Benefit – Fairwood 40th AnniversaryBreakthrough the Dark Side of Hong Kong DisneylandMcDonald's Restaurants – i'm AmazingMERIT AWARDS Dairy Farm - Wellcome – Low Low Price Watcher The Hong Kong Jockey Club – Happy WednesdayMcDonald's Restaurants – It's Mac Time TonightTSL Brand Revitalization – Rising from The Gloom

2 0 1 2

GOLDCoca-Cola Summer 'Chok' CampaignSILVERHong Kong Breast Cancer Foundation – Three Steps to Breast HealthBRONZEDisneyland's It's Playtime with Friends - The Power of SynergyEXCELLENCE AWARDS FUJIFILM X-series – The sect of wandering photographing – The Re-birth of a Camera GiantMcDonald’s - The Road to Becoming Hong Kong’s Coffee DestinationiButterfly – Turning the Sky into a CanvasMERIT AWARDS PopCorn’s Opening CampaignOkamoto - Water Temptation, Thinner than Super ThinPizza Hut - Pizza and MoreSOLVIL ET TITUS: Time is Love

* Starting from 1997, the year of the Award Presentation was adopted as the year of the Award9

2 0 1 1

GOLDThe House of Dancing Water, City of Dreams – A New Era of Entertainment in MacauSILVEROcean Park’s Aqua City – The re-birth of a miracleBRONZEChina 3D’s 3 Dimensional Marketing of 3D Sex and Zen EXCELLENCE AWARDS Citibank Banks on New Standards to Break Banking InertiaFree Golden BangleBreaking Out of the Price Prison – How McDonald’s launched its first premium product, 35 years on

2 0 1 0

GOLD Maxim’s Angel and DevilSILVER Standard Chartered Hong Kong 150th Anniversary Commemorative Charity Banknote Marketing CampaignBRONZE McDonald’s Moments DeliveredEXCELLENCE AWARDS Endless Love – Rebranding BOCG LifeCathay Pacific ‘People & Service’ CampaignHKJC 125th Anniversary Campaign

2 0 0 9

GOLD MTR Rail Merger Campaign - The Unprecedented Marketing ChallengeSILVER McDonald’s Democratizing Premium CoffeeBRONZE American Express Cathay Pacific Credit Card – Fly FasterCERTIFICATES OF EXCELLENCE Cathay Pacific New Cabin Designs Marketing CampaignDairy Farm - One Dollar Does MatterThe HKJC Olympic 2008 Campaign - How We Excelled in the World

2 0 0 8

GOLD Continuous 'One-Up' Breakthrough – The Success Story of Harbour City, the Success Story of You & Me!SILVER Pizza Hut Chessy Bites – Release the Child in YouBRONZE Manhattan Hill – Magic Happens in West KowloonCERTIFICATES OF EXCELLENCE Coca-Cola zero – Who Says You Can’t Have Real Taste Zero SugarRonald McDonald House Charities: Part of Me, Part of My CommunityPCCW Mobile – Building A Brand with Passion Power

2 0 0 7

GOLD Bel-Air No.8 – The New Landmark in Island SouthSILVER Cathay Pacific – Moving Forward with Hong Kong for 60 YearsBRONZE Luxottica – Revitalized an Old Brand in a Stagnant IndustryCERTIFICATES OF EXCELLENCE McDonald’s 24 Hours ‘Mac Tonight’ CampaignPizza Hut Cheesy Lava ‘Passion released, Record achieved’Making babies’ ‘impossible mission’ possible

Past Campaign Awards Winners

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GOLD The Making of RoadShowSILVER Cathay Pacific – The World’s Biggest Welcome BRONZE See You at Café de CoralBRONZE An Exceptional Community for An Exceptional Childhood – Discovery Bay Siena one Marketing CampaignCERTIFICATES OF MERIT Hang Seng Femina Banking – Lead a Fabulous LifeHang Seng M.I. Kid” Account - Develop your Children’s Potential for Great Achievements”

2 0 0 1

GOLD The Leighton Hill – Home to the New Aristocracy SILVER Orangeworld – A World Where Your Fantasy Takes Flight BRONZE Ribena Mobile the Ultimate BreakthroughCERTIFICATES OF MERITAllergan - Complete Repositioning CampaignManulife - The MPF Launch CampaignSUNeVision - Launch of Propertystreet.net

2 0 0 0

GOLD SUNDAY Independence DaySILVER Ocean Shores – Live the Good Life, Live at the BestBRONZE The Creative Positioning of 5-7 Seater Mazda Premacy Capsule VCERTIFICATES OF MERITBOC U-point Credit CardHong Kong’s Tender – You Name the PriceGuangzhou-Kowloon Through Train Service Improvement Turned Business Around

1 9 9 9

GOLD A Sentimental JourneySILVER Tierra Verde – Breaking Through A Bleak MarketBRONZE Panadol Cold & Flu CampaignCERTIFICATES OF MERITDFS Galleria – Targeting A Changing CustomerFestival Walk: Set Your Own BoundariesSwire Properties: StarCrest – 5-Star Luxury at a 9-Star Location

* Starting from 1997, the year of the Award Presentation was adopted as the year of the Award

2 0 0 6

GOLD Love Hong Kong, Love Ocean Park!SILVER CLP Power: Create the Market – Induction CookingBRONZE apm – a retail breakthrough for HKCERTIFICATES OF EXCELLENCE Hong Kong Broadband - Be Ahead of YourselfPCCW - Next Generation Fixed Line ‘Brand Quality Campaign’Prevail in Confectionery: Eclipse Mints

2 0 0 5

GOLD Revolution of Pizza Hut's Business ConceptSILVER Repositioning of e-zoneBRONZE Cathay Pacific - It's the little things we rememberCERTIFICATES OF EXCELLENCE Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy SauceHutchison Live 3The Arch – Imagination rules the world

2 0 0 4

GOLD YOHO Town – Transforming Residential Property into a Lifestyle BrandSILVER Swire Homes’ Distinctive New Living – The OrchardsBRONZE Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-HeelsCERTIFICATES OF MERIT Fairwood Re-brandingHutchison - The Launch of 3Regalia Bay

2 0 0 3

GOLD One2Free SMS LoversSILVER The Power of Love - The Power of Music BRONZE Ocean Park Halloween Bash 2002CERTIFICATES OF MERIT New World PCS - Twins Mobile – Breakthrough Info-tainment Service Keeps Idols CloseMcDull, Hong Kong One Egg TartWatsons Water – Wats Next

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1 9 9 2

GOLD RecruitSILVER K-Swiss Sports ShoesBRONZE MTR Customer Service CampaignCERTIFICATES OF MERITLee Kum Kee XO SauceMission Impossible: Nissan GallerySea Horse Scandinavian Furniture Launch Campaign

1 9 9 1

GOLD Just Gold ConceptSILVER IKEA Showflat CampaignBRONZE Mazda 121 CampaignCERTIFICATES OF MERITBuilding Up of Fornari Jeans in Hong KongNine Queen’s Road Central – A Case HistorySaab 900S (1992 Model) Launch Campaign

1 9 9 0

Hong Kong Economic Times Circulation Driven Campaign

1 9 8 9

Fujicolor Circle CampaignStandard Chartered Bank’s Mortgage Plus Enhancement Programme

1 9 8 8

First Pacific Bank CCU Deposit Campaign

1 9 8 7

American Express CardFotomax Video Club

1 9 8 6

Jade VTR PackageThree Grains Rice

1 9 8 5

Café de CoralExchange SquareMitsubishi 4-Seater Taxi

* Starting from 1997, the year of the Award Presentation was adopted as the year of the Award

1 9 9 8

GOLD Lipton Ming Han Ching Tea Bags SILVER Tse Sui Luen Jewellery - The Launch of 5th C Jewellery Consultancy Service – A New Dimension in Diamond MarketingBRONZE Dai Pai Dong – Passion of Hong KongCERTIFICATES OF MERITThe Launch of Colgate Sensation Whitening ToothpasteHang Seng Smartlnvest ServicesSpeedPost – We Put Time on Your Side

1 9 9 7

GOLD The Launch of One2FreeSILVER Shell Supercharged 881 Friends of the RoadBRONZE Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood in 1996CERTIFICATES OF MERIT1996 American Express Credit Card Launch903 id club ProgrammeShanghai Tang – Made by Chinese

1 9 9 5

GOLD The Kingswood Villas MetamorphosisSILVER Standard Chartered Credit Card Real Life PrivilegeBRONZE Launching of HMV Superstores: Music at its BestCERTIFICATES OF MERITDHL Jumbo Box – Air Freight Made EasyOpen Learning Institute of Hong Kong - MBA Degree ProgrammeRinnai Gas Clothes Dryer – A Breakthrough for Towngas

1 9 9 4

GOLDKalm’s – A Gift from the Heart Marketing CampaignSILVER All I Want for Christmas is Pacific PlaceBRONZE City Telecom Marketing Campaign 1994CERTIFICATES OF MERITABC Communications Limited – QK Youth ProgrammeMTR 15th Anniversary Charity DriveVirgin Atlantic Airways Limited

1 9 9 3

GOLD Dairy Farm Hi-Calcium MilkSILVER Taipan Snowy MooncakeBRONZE Hongkong Telecom CSL 1010 Digital LaunchCERTIFICATES OF MERITCrown Motors’ 1993 Toyota Drive-Away CampaignLane Crawford ExpressOcean Park Kids’ World

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To: The Secretariat HKMA/TVB Awards for Marketing Excellence 2015 The Hong Kong Management Association 16/F, Tower B, Southmark 11 Yip Hing Street Wong Chuk Hang Hong Kong

Attn: Ms Sunnie Ma, Manager (Tel: 2774 8579 Email: [email protected]) Ms Cherry Tang, Executive Officer (Tel: 2774 8529 Email: [email protected] Fax: 2365 1000)

My company intends to enter the competition for the HKMA/TVB Awards for Marketing Excellence 2015.

My company is a non-profit organization. Attached, is the relevant supporting document. (Please put a " " in the box if appropriate.)Name of Campaign:

Name of Organization:

Address:

Contact Person: Job Title:

Telephone: Mobile:

Email: Fax:

(Deadline for submitting the completed write-up is Wednesday, 13 May 2015.)(Companies may submit more than one entry. Please complete a separate form for each entry.)

A crossed cheque no: of HK$ made payable to “The Hong Kong Management Association” is enclosed.[HK$10,900 (HKMA Member) / HK$14,900 (Non-Member) for each participating marketing campaign][For NPOs with less than 100 employees in Hong Kong: HK$5,450 (HKMA Member) / HK$7,450 (Non-Member)]

DeclarationI authorize the HKMA to use my data to keep me informed of any direct marketing information including training and education programmes, awards and competitions, membership, alumni, promotional activities and other services and activities that it may arrange.

Please tick the box to indicate your consent. Please tick the box to indicate your objection.

Signature: Full Name: Date:

Signature of contact person: Date:

(not later than Monday, 13 April 2015)

Please send the receipt to (if different from the above contact person):

Name: Job Title:

Tel: Email:

1. I shall comply with The Hong Kong Management Association (HKMA) Privacy Policy Statement, the Hong Kong Personal Data (Privacy) Ordinance (Cap.486) and other related regulations which will be changed from time to time. I declare that the data given in support of this application are, to the best of my knowledge, true, accurate and complete. I understand that the data will be used in the admission assessment process and that any misrepresentation, omission or misleading information given may disqualify my application for admission and enrolment in the programme.

2. I understand that, upon my registration, the data will become part of the HKMA record and may be used and processed for all lawful purposes relating to my academic and/or non-academic activities in accordance with the established policy of the HKMA and the Hong Kong Personal Data (Privacy) Ordinance (Cap.486).

3. I expressly consent that the personal data will be used for the HKMA administrative, academic, research, statistical, alumni activities and prescribed purposes as allowed by HKMA and the laws of Hong Kong from time to time.

(ACM-42412-2015-2-NL)

Campaign AwardsEntry Form

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ELIGIBILITYThe Awards are intended to recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community.

There are two categories for individual awards:

1. Distinguished Marketing Leadership Awards Executives who have

- at least 10 years' experience; and

- occupy a senior position; and

- play a leading marketing role in the company or play a leading role in the marketing development and marketing

execution of client companies.

A Marketer of the Year Award recipient will be selected from amongst the winners of the Distinguished Marketing

Leadership Awards.

2. Outstanding Marketing Professional Awards Executives who excel in a general marketing role or in a specialist marketing function including:

- Advertising

- Digital Marketing

- Direct Marketing

- Public Relations

- Research

are eligible to enter the Award.

AWARDS The following awards will be granted to outstanding marketers by the Panel of Judges and the Board of Examiners:

Marketer of the Year Award Distinguished Marketing Leadership Awards Outstanding Marketing Professional Awards

BENEFITS AND RECOGNITION Winners of the Distinguished Marketing Leadership Awards and the Outstanding Marketing Professional Awards will enjoy the

following benefits and recognitions:

1. For Distinguished Marketing Leadership Awardees, they will be granted: - HKMA Professional Manager status. The membership fee and the CPD requirements for the first two years will be

waived; and - Membership at the HKMA Sales and Marketing Executives Club. The membership fee for the first two years will be

waived.

2. For Outstanding Marketing Professional Awardees, they will be granted: - HKMA Full Membership or Associate Membership status, depending on their work experience and academic

qualifications. The membership fee for the first two years will be waived; and - Membership at the HKMA Sales and Marketing Executives Club. The membership fee for the first two years will be

waived.

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JUDGING PROCESS

PARTICIPATION FEEHKMA Member: HK$6,900 per nominee

Non-Member: HK$9,900 per nominee

The participation fee covers:

- TWO seats at the Award Seminar

- TWO seats at the Seminar on 'The Way to Become

a Top Marketer'

- ONE seat at the Award Presentation Dinner

INDIVIDUAL AWARDS SCHEDULEDeadline for NominationMonday, 4 May 2015

Deadline for Submission of Write-upsFriday, 5 June 2015

Final JudgingSaturday, 29 August 2015

Award Presentation DinnerMonday, 2 November 2015

All entrants have to be nominated by their companies which are

required to send in the Company Nomination Form. A company

can nominate one candidate for the Dist inguished Marketing

Leadership Award and a maximum of f ive candidates for the

Outstanding Marketing Professional Awards.

Company Nomination(Deadline: Monday, 4 May 2015)

All entrants will be required to submit a written submission of not

more than four pages together with a one-page summar y of

personal information in English or Chinese to be reviewed by the

Board of Examiners.

Submission of Write-ups(Deadline: Friday, 5 June 2015)

Shortlisted entrants of the Distinguished Marketing Leadership Awards

and the Outstanding Marketing Professional Awards will be invited to

the Final Judging which will include two parts as follows:

Part One:

Presentation on "Single Campaign Track Record" (10 minutes)

Question-and-Answer Session (8 minutes)

Part Two:

Presentation on a case topic (5 minutes)

(All finalists will be given 30 minutes to prepare a case topic before his/her assigned interview time.) Question-and-Answer Session (5 minutes)

Winners of the Marketer of the Year, the Distinguished Marketing

Leadership Awards as well as the Outstanding Marketing Professional

Awards will be selected by the Panel of Judges.

Final Judging(Saturday, 29 August 2015)

All the results of the Awards will be announced at the Award Pres-entation Dinner.

Award Presentation Dinner (Monday, 2 November 2015)

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POINTS ALLOCATED

1. SINGLE CAMPAIGN TRACK RECORD 40

Please describe the single most successful marketing campaign which you have played a key role.

The campaign should be launched after October 2011.

1.1 Please describe your contribution / involvement in the following areas:

1.1.1 Creativity / Innovativeness 8

1.1.2 Leadership and Executional Excellence of the Campaign 8

1.1.3 Strategic Thinking behind the Campaign 9

1.2 Results 10

In terms of sales achievement or in terms of other marketing results such as distribution,

brand awareness, brand image, customer loyalty / retention, etc or in terms of the business value

to the organization

1.3 Lesson Learned 5

Key learnings that were applied in future campaigns

2. TRACK RECORD HIGHLIGHTS 45

Other than the single campaign track record above, please describe your achievements over

the course of your career in the following areas:

2.1 Marketing Achievements 20

Please cite up to three marketing campaigns over the last ten years that you feel represent

excellence in marketing and briefly describe your role / contributions to the campaigns.

2.2 Achievements in the Leadership of the Marketing Function in the Organization / 10 or Client Organization

Please describe how you have helped to improve and develop the marketing

capability of your current and / or previous organization(s).

2.3 Contributions to the Strategic Business Direction of the Organization / or Client 10

Organization

Please describe very specifically how you have contributed to or influenced your current and /

or previous organization(s) in following areas:

2.3.1 Strategic Business Direction

2.3.2 Business Growth

2.3.3 Profitability

2.4 Personal Achievements 5 - Academic, professional awards and other public recognition related to marketing

- Career achievements

3. GENERAL CONTRIBUTIONS 15

Contributions to the marketing development of the business community (marketing-related aspects such as efforts in training, grooming, pro-bono work etc.)

TOTAL: 100

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Distinguished Marketing Leadership Award Judging Criteria

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POINTS ALLOCATED

1. SINGLE CAMPAIGN TRACK RECORD 60

Please describe the single most successful marketing campaign which you have played a key role. The campaign should be launched after October 2011.

1.1 Please describe your contribution / involvement in the following areas:

1.1.1 Creativity / Innovativeness 15

1.1.2 Executional Excellence 25

Please cite the efforts you have made in contributing to the executional excellence of

the campaign including:

- achieving the campaign objectives

- meeting the campaign time-line

- meeting the campaign budget

- solving the problems encountered

1.2 Results 10

In terms of sales achievement or in terms of other marketing results such as distribution, brand

awareness, brand image, customer loyalty / retention, etc or in terms of the business value to the

organization

1.3 Lesson Learned 10 Key learnings that were applied in future campaigns

2. TRACK RECORD HIGHLIGHTS 30

Other than the single campaign track record above, please describe your achievements over

the course of your career in the following areas:

2.1 Marketing Achievements 20

Please cite up to three marketing campaigns over the last five years that you feel represent

excellence in marketing and briefly describe your role / contributions to the campaigns.

2.2 Personal Achievements 10 - Academic, professional awards and other public recognition related to marketing

- Career achievements

3. SELF-IMPROVEMENT PLAN 10

Please describe how you intend to improve yourself to further your marketing career.

TOTAL: 100

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Outstanding Marketing Professional Award Judging Criteria

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Ms Josephine WuMarketing DirectorLuxembourg Medicine Co Ltd

Outstanding Marketing Professional Awardees*:

Ms Irene AuAssistant Manager, RewardsAmerican Express International Inc

Mr Cheung Chi Kwong, RickyDivision Manager, Industrial & Transportation Business 3M Hong Kong Limited

2010

Marketer of the Year

Ms Rhoda ChanHead of Corporate Responsibility, Corporate Affairs, Hong KongStandard Chartered Bank (Hong Kong) LimitedDistinguished Marketing Leadership Awardees*:

Ms Elaine ChanDeputy Head of Corporate CommunicationNew World First Bus Services Limited

Ms Rhoda ChanHead of Corporate Responsibility, Corporate Affairs, Hong KongStandard Chartered Bank (Hong Kong) Limited

Ms Helen CheungDirector of Corporate Communications & RelationsMcDonald’s Restaurants (HK) Limited

Mr Jacky HuiSenior Manager, Marketing & PREGL Tours Co Ltd

Ms Tracy LeungHead of Cathay Pacific Co-brand PortfolioAmerican Express International Inc


Ms Esther ChungAssistant Marketing ManagerMcDonald’s Restaurants (HK) Limited

Ms Mary Shek Senior Branding ManagerStandard Chartered Bank (Hong Kong) Limited

Ms Rebecca Tse Assistant General ManagerYATA Department Store

2009

CIM Marketer of the Year

Ms Diane Chiu Marketing Director The Dairy Farm Company Ltd – Wellcome

Distinguished Marketing Leadership Awardees*:

Ms Diane Chiu Marketing Director The Dairy Farm Company Ltd – Wellcome

Ms Clare HoDirector of Consumer Mobile Marketing, Consumer Group PCCW Limited

2014


Ms Karen TamAssistant General Manager – Promotions and MarketingHarbour City Estates Limited Distinguished Marketing Leadership Awardees*:

Ms Amy LeungExecutive DirectorPricerite Stores Limited

Ms Karen TamAssistant General Manager – Promotions and MarketingHarbour City Estates Limited Outstanding Marketing Professional Awardees*:

Ms Ophelia FongMarketing ManagerThe Dairy Farm Company, Limited – Wellcome

Mr Andrew YeungManager – Promotions and AdvertisingHarbour City Estates Limited

2013


Ms Yvonne TangMarketing DirectorMcDonald's Restaurants (Hong Kong) Limited Distinguished Marketing Leadership Awardees*:

Ms Emily Chow Head of MarketingPrimeCredit Limited

Mr Anthony Jim Director – Group MarketingTSL |

Ms Elman Lee Group Marketing ManagerThe Dairy Farm Company Limited – Wellcome

Mr Richard Leong Marketing DirectorPizza Hut Hong Kong Management Limited

Ms Yvonne Tang Marketing DirectorMcDonald's Restaurants (Hong Kong) Limited Outstanding Marketing Professional Awardees*:

Ms Karen Chan Marketing ManagerThe Dairy Farm Company Limited - Wellcome

Mr Wallis ChowChief Marketer Okamoto Industries (H.K) Limited

Ms Janet Lau Deputy Group Marketing Manager The Dairy Farm Company Limited – Wellcome

The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated.

* The order of presentation of individual awardees receiving the same award is based on the alphabetical order of their surname.

17

Ms Catherine Law Assistant Manager, Brand and Loyalty, Digital EngagementAmerican Express International Inc.

Ms Ivy Sung Marketing ManagerThe Dairy Farm Company Limited – Wellcome

2012


Ms Beatrice LoBrand Director, Sparkling BeveragesCoca-Cola China Limited Distinguished Marketing Leadership Awardees*:

Ms Susanna Lee Head of Strategic PlanningGilman Group

Mr Richard Leong Marketing DirectorPizza Hut Hong Kong Management Limited

Ms Beatrice LoBrand Director, Sparkling BeveragesCoca-Cola China Limited

Mr Joehan MartinusDirector, Mass MarketingCSL Limited

Mr Ngai Wah Sing, FrancisFounder & CEOSocial Ventures Hong Kong

Mr Ray Wong CEOPHD

Ms Phyllis YauAssociate Director of MarketingBossini Enterprises Limited Outstanding Marketing Professional Awardees*:

Ms Leung Kwai Yuk, AliceMarketing Manager, Commercial Graphics Division & Architectural Markets Department3M Hong Kong Limited

Mr Deric WongHead of Strategy and InsightsOmnicom Media Group

2011


Ms Josephine WuMarketing DirectorLuxembourg Medicine Co Ltd


Ms Lo Bo Ki, VocalisManager, RewardsAmerican Express International Inc

Mr Joseph WongFounder & Managing DirectorCookie Galerie

Past Individual Award Winners

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The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated.

* The order of presentation of individual awardees receiving the same award is based on the alphabetical order of their surname.

18

Outstanding Young Marketing Professional Awardees*:

Ms Vivian Lee Product ManagerMTR Corporation

Ms Clara LoGroup Product ManagerAmoy Food Limited

Ms Sharon SiuMarketing DirectorJob Market Publishing Ltd, Sing Tao News Corporation

Ms Anisa TioMarketing ManagerMcDonald’s Restaurants (HK) Limited

2005


Ms Amanda LuiDirector & Chief Operations Officer RoadShow Holdings Limited

Distinguished Marketer Awardees*:

Ms Anita S Y Chan Deputy General Manager Sun Hung Kai Real Estate Agency Ltd Ms Melanie LeeVice President, MarketingNew World Mobility

Mr Terence LeeMarketing Communications ManagerThe Hong Kong and China Gas Company Limited

Ms Amanda Lui Director & Chief Operations Officer RoadShow Holdings Limited

Ms Eunice WongMarketing DirectorJardine Restaurant Group, Pizza Hut Hong Kong


Ms Lau Yeuk Hung, Sandy Senior Marketing Officer Double A

Ms Camellia LeeMarket Development ManagerDouble A

Ms Elman LeeMarketing ManagerFORTRESS

Ms Joanne Tang Assistant Marketing Manager Warner Music Hong Kong Limited

Ms Nancy YauSenior Marketing ManagerJardine Restaurant Group, Pizza Hut Hong Kong

Ms Betty LeongGeneral Manager – Investment PropertyMTR Corporation

Ms Lena TsangVice President Sir Hudson International Limited


Ms Emily ChowDeputy Head of Marketing PrimeCredit Limited

Ms Wendy LeungSenior Marketing Manager McDonald's Restaurants (HK) Ltd

Mr Ivan WongVice President - Mobile Marketing, Consumer GroupPCCW Limited

2008


Ms Koby Kwan Marketing HeadCerebos (Hong Kong) Limited


Ms Bertha ChanMarketing ManagerNgong Ping 360 Limited

Mr Stanley CheungGeneral Manager, Asia Pacific RegionOkamoto Industries (HK) Limited

Ms Koby Kwan Marketing HeadCerebos (Hong Kong) Limited

Ms Karen TamSenior Manager – Promotions and AdvertisingHarbour City Estates Limited


Ms Pinky ChiangManager, Corporate CommunicationConvoy Financial Group

Ms Avis LauFuels Brand ManagerShell Hong Kong Limited

Mr Andrew YeungPromotions and Advertising Manager – Dalian Times SquareWharf Estates China Limited

Ms Florence YiuDivision Manager, Projection Systems3M Hong Kong Limited

2007


Mr Lewis SooManager, Residential MarketCLP Power Hong Kong Limited


Ms Susanna LauGeneral Manager Hong Thai Travel

Ms Vivian LeeMarketing DirectorOcean Park Hong Kong

Mr Lewis SooManager, Residential MarketCLP Power Hong Kong Ltd

Mr Gilman TooMarketing Director – Greater ChinaLuxottica Retail China Limited

Mr Alan WongDirector of MarketingDHL Express (Hong Kong) Limited


Ms Jamie ChanDirector, Certified Naturopathic Doctor Energy Source

Mr Wilson ChungSenior Marketing ManagerPacific Century Premium Developments Limited

Mr Joseph LauSales Manager, ResidentialCLP Power Hong Kong Limited

Ms Canny Leung Executive Director BMA Marketing & Advertising Ltd

Ms Canace LinAssistant Marketing ManagerMcDonald’s Restaurants (HK) Ltd

Mr Balwin YeungSenior Marketing ManagerHong Thai Travel

2006


Ms Randy LaiVice President of MarketingMcDonald’s Restaurants (HK) Limited


Ms Fanny Chan Publisher & Chief Executive Officer Job Market Publishing Ltd, Sing Tao News Corporation

Mr James Hong, AkioSenior Manager, Marketing DepartmentSony Computer Entertainment Hong Kong Limited

Ms Randy LaiVice President of MarketingMcDonald’s Restaurants (HK) Limited

Ms Rita Li Director of Consumer Marketing PCCW Limited

Mr Joseph Wong Head of MarketingHong Kong Philharmonic Orchestra

Mr Harold YipGeneral ManagerDouble A

Past Individual Award Winners

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To: The Secretariat HKMA/TVB Awards for Marketing Excellence 2015 The Hong Kong Management Association 16/F, Tower B, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong

Attn: Ms Sunnie Ma, Manager (Tel: 2774 8579 Email: [email protected]) Ms Cherry Tang, Executive Officer (Tel: 2774 8529 Email: [email protected] Fax: 2365 1000)

My organization would like to submit nomination(s) for Distinguished Marketing Leadership Awards as well as Outstanding Marketing Professional Awards of the HKMA/TVB Awards for Marketing Excellence 2015.

Name of Organization:

Address:

Name of Nominator: Job Title:

Contact Person: Job Title:

Tel: Fax:

Email:

A. Nomination for Distinguished Marketing Leadership Awards

Nominee: Job Title:

Email: Mobile: Tel: Fax:

B. Nomination for Outstanding Marketing Professional Awards

Nominee: Job Title:


Nominee: Job Title:


Nominee: Job Title:


Nominee: Job Title:


Nominee: Job Title:


(Deadline for submitting the completed write-up is Friday, 5 June 2015.)

A crossed cheque no: of HK$ made payable to “The Hong Kong Management Association” is enclosed.[HK$6,900 (HKMA Member) / HK$9,900 (Non-Member) for each nomination for Distinguished Marketing Leadership Awards or Outstanding Marketing Professional Awards]

DeclarationI authorize the HKMA to use my data to keep me informed of any direct marketing information including training and education programmes, awards and competitions, membership, alumni, promotional activities and other services and activities that it may arrange.

Please tick the box to indicate your consent. Please tick the box to indicate your objection.

Signature: Full Name: Date:

Signature of Nominator: Date:

(not later than Monday, 4 May 2015)Please send the receipt to (if different from the above contact person):

Name: Job Title:

Tel: Email:

1. I shall comply with The Hong Kong Management Association (HKMA) Privacy Policy Statement, the Hong Kong Personal Data (Privacy) Ordinance (Cap.486) and other related regulations which will be changed from time to time. I declare that the data given in support of this application are, to the best of my knowledge, true, accurate and complete. I understand that the data will be used in the admission assessment process and that any misrepresentation, omission or misleading information given may disqualify my application for admission and enrolment in the programme.

2. I understand that, upon my registration, the data will become part of the HKMA record and may be used and processed for all lawful purposes relating to my academic and/or non-academic activities in accordance with the established policy of the HKMA and the Hong Kong Personal Data (Privacy) Ordinance (Cap.486).

3. I expressly consent that the personal data will be used for the HKMA administrative, academic, research, statistical, alumni activities and prescribed purposes as allowed by HKMA and the laws of Hong Kong from time to time.

(ACM-42412-2015-3-NL)

Individual Award Nomination Form

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HKMA/TVBB

[email protected]@hkma.org.hk

HKMA/TVB

$$6,900 $9,900

(ACM-42412-2015-3-NL)

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*

2006

CIM

Sony Computer Entertainment Hong Kong Ltd

Double A

2008

CIM

360

3M

2007

CIM

Luxottica Retail China Ltd

2005

CIM

Double A

Double A

18

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B20

15

2014

2013

2012

Mr Joehan MartinusCSL LtdDirector, Mass Marketing

PHD

Ms Phyllis YauBossini Enterprises LimitedAssociate Director of Marketing

3M

Omnicom Media Group

2011

3M

2010

EGL

Head of Cathay Pacific Co-brand Portfolio

2009

CIM

Sir Hudson International Limited

17

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15

1. 60

1.11.1.1 15

1.1.2 25

1.2 10

1.3 10

2. 30

2.1 20

2.2 10

3. 10

100

16

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15

1. 40

1.11.1.1 8

1.1.2 8

1.1.3 9

1.2 10

1.3 5

2. 45

2.1 20

2.2 10

2.3 10

2.3.12.3.22.3.3

2.4 5

3. 15

100

15

HKM

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( )

( )

()

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$6,900 $9,900

HKMA/TVB

HKMA/TVB

14

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15

1.

2.

1.

2.

13

HKMA/TVBB

[email protected]@hkma.org.hk

HKMA/TVB

$$10,900 $14,900

$5,450 $7,450

(ACM-42412-2015-2-NL)

12

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1 9 9 1

121Building Up of Fornari Jeans in Hong Kong

Nine Queen’s Road Central - A Case History Saab 900S (1992 Model) Launch Campaign

1 9 9 0

1 9 8 9

1 9 8 8

CCU

1 9 8 7

1 9 8 6

1 9 8 5

11

1 9 9 7

One2Free 2881Shell

903 id club Programme Shanghai Tang - Made by Chinese

1 9 9 5

- -

HMVDHL

- -

1 9 9 4

Kalm -

1994QK

fun

1 9 9 3

- - CSL1010

Crown Motors' 1993 Toyota Drive - Away Campaign Lane Crawford Express Ocean Park Kids’ World

1 9 9 2

RecruitK-Swiss

Lee Kum Kee XO Sauce Mission Impossible: Nissan Gallery Sea Horse Scandinavian Furniture Launch Campaign

HKM

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15

2 0 0 7

BEL-AIR No.8 - The New Landmark in Island South

60

Mac Tonight

Pampers

2 0 0 6

- IC -

- -

-

2 0 0 5

e-zone -

- -

-

2 0 0 4

YOHO Town - Swire Homes’ Distinctive New Living - The Orchards

VAGOFairwood Re-branding

The Launch of 3

2 0 0 3

One2FreeThe Power of Love - The Power of Music2002

- Twins Mobile -

- -

2 0 0 2

RoadShow -

- -

2 0 0 1

Orangeworld

Complete Repositioning Campaign The MPF Launch Campaign

2 0 0 0

Sunday - -

Premacy Capsule V 5-7 SeaterU-point

- -

1 9 9 9

-

DFS

-

1 9 9 8

5C - -

-

10

HKM

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15

2 0 1 4

like

2013

From CNY to WNY: Making the Most of the New Year

My HeroTimes Square: This is Your Time; Timely Transformation Of A Fading Meeting Place

2 0 1 3

PCCW-HKTDoraemon Brings Innovative

Surprises through Joyful ExperiencesGo Green Monday 4.22

It's Mac Time TonightTSL Brand Revitalization – Rising from The Gloom

2 0 1 2

CHOK -

- FUJIFILM X - - -

The Road to Becoming Hong Kong’s Coffee Destination iButterfly - Turning the Sky into a Canvas

PopCorn’s Opening Campaign

Pizza and More

2 0 1 1

- -

- Citibank

- Breaking Out of the Price Prison - How

McDonald's launched its first premium product, 35 years on

2 0 1 0

Standard Chartered Hong Kong 150th Anniversary Commemorative Charity Banknote Marketing Campaign

-

-

125

2 0 0 9

- American Express Cathay Pacific Credit

Card – Fly Faster

One Dollar Does Matter The HKJC Olympic 2008 Campaign - How We Excelled in the World

2 0 0 8

- Manhattan Hill

– Magic Happens in West Kowloon

Coca-Cola zero - Who Says You Can't Have Real Taste Zero Sugar

PCCW Mobile - Building A Brand with Passion Power

9

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15

1. 151.1

1.2

2. 502.1 10

2.2 5

2.3 10

2.4 10

2.5 10

2.6 5

3. 103.1

3.2

3.3

4. 254.1 20

4.2 5

5. 205.1

5.2

5.3

120

8

HKM

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15

1. 151.1

1.2

2. 552.1 10

2.2 10

2.3 10

2.4 10

2.5 10

2.6 5

3. 15 3.1

3.2

3.3

4. 254.1 15

4.2 10

5. 105.1

5.2

120

7

HKM

A/TV

B20

15

6

HKM

A/TV

B20

15

5

HKM

A/TV

B20

15

$10,900 $14,900

$5,450 $7,450

HKMA/TVB

HKMA/TVB

HKMA/TVB

4

( )

HKMA/TVBHKMA/TVB( )

( )

()

()

HKM

A/TV

B20

15

3

HKMA/TVB

HKMA/TVB

1

2

3

5

1

2

3

5

HKM

A/TV

B20

15

2

:2774 8579 : [email protected]:2774 8529 : [email protected]:2365 1000

http://www.facebook.com/Marketingaward

HKM

A/TV

B20

15

1

HKMA/TVB

2016

HKMA/TVB

HKMA/TVB

Chung & Tang

SKECHERS Hong Kong Limited

The Standard

®

The Dairy Farm Company, Limited

-

HKMA/TVB

Documents

Special Citation Title Sponsors - HKMA · Special Citation Title Sponsors Chow Tai Fook Jewellery Group Limited (Citation for Digital Marketing) Maxim's Group (Citation for Outstanding