Saved by the Saved by the Beacon Beacon

CampaignCampaign

National Safe National Safe Boating CouncilBoating Council

savedbythebeacon.com #savedbythebeacon

USCG Non-Profit USCG Non-Profit Grant Grant

This campaign directly addresses

Objective 2: Boating Safety Outreach

of the RBS Strategic Plan 2012 – 2016

savedbythebeacon.com #savedbythebeacon

Saved by the BeaconSaved by the Beacon• Idea: Prompted by NBSAC Boats and

Associated Equipment request• Goal: Help recreational boaters understand

the importance of emergency locator (406 MHz) beacons and how to use them correctly in the case of a boating emergency

• Deliverables: Share real-life examples of people who have been‘Saved by the Beacon’ through PSAs, infographics, and a book/e-book

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Saved by the BeaconSaved by the Beacon• Saved by the Beacon will emphasize the

difference between the use of EPIRBs (Emergency Position Indicating Radio Beacons) for one’s boat versus PLBs (Personal Locator Beacons) for one’s life jacket.

• The campaign will also compare the benefits of beacons to other commonly used mariner’s communications devices such as VHF radios, GPS trackers and cellphones.

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• The campaign launched at Miami Boat Show February 17th 2015, co-hosted with NSBC Sustaining Member, ACR Electronics Inc.

• The event included a live Search and Rescue Demo and Expert Panel Discussion with USCG, NOAA, FWC, and the NSBC.

• In just two days, media efforts resulted in 12,619 Impressions and 167 Direct Engagements, resulting in a 27.8% engagement rate.

Saved by the BeaconSaved by the Beacon

savedbythebeacon.com #savedbythebeacon

Saved by the Saved by the Beacon Beacon

CampaignCampaign

National Safe National Safe Boating CouncilBoating Council

savedbythebeacon.com #savedbythebeacon

Saved by the Saved by the Beacon Beacon

CampaignCampaign

National Safe National Safe Boating CouncilBoating Council

savedbythebeacon.com #savedbythebeacon