National Safe Boating Council

CSBC SymposiumOttawa, CanadaSeptember 23, 2014

Who Are We?

““Casting Off” PSACasting Off” PSA

“Love the Life – Wear It!” PSA

BOAT RESPONSIBLY: WEAR A LIFE JACKET

BOAT RESPONSIBLY: WEAR A LIFE JACKET

BOAT RESPONSIBLY: WEAR A LIFE JACKET

Wear It! Campaign – Wear It! Campaign – Grassroots EffortGrassroots Effort

Wear Your Life Wear Your Life Jacket to Work DayJacket to Work Day

““Ready, Set, Wear It!” Ready, Set, Wear It!” Life Jacket World Record DayLife Jacket World Record Day

““Ready, Set, Wear It!”Ready, Set, Wear It!”

Saturday, May 16, 2015

ASAE Summit AwardASAE Summit Award

Are We Making a Difference?• Determine and quantify the impact of the campaign on

life jacket wear, attitudes and behaviors on safety measures,

• Gain insights that might be helpful in improving the campaign in the future.

• 605 surveys from 19 different bodies of water in seven different states:

– 180: no Wear It! campaign activity

– 131: medium level of campaign activity

– 294: high level of campaign activity

Other Key Takeaways

• Life jacket wear is highest in medium and high campaign activity locations

• Boaters at high campaign activity locations and those aware of the campaign are significantly more likely to agree that they “feel safest when wearing a life jacket / it’s a safe practice”

• The main barriers are uncomfortable life jackets and no laws requiring wear

Wear It! Additional ResourcesWear It! Additional Resources

• BoatingOrders.com

Wear It! Additional ResourcesWear It! Additional Resources

$30 each for NSBC member organizations

• Defensive boat handling instructor course focusing on maneuvers and techniques

Close Quarters Boat ControlClose Quarters Boat Control

Open Water Boat Control Open Water Boat Control CourseCourse

• Prerequisite: Instructor Close-Quarters boat Control

• Defensive boat handling instructor course

Marina Operator Instructor Marina Operator Instructor Implementation GrantImplementation Grant

• Collaborating with Association of Marina Industries• A “Marina Pro” for each marina to provide training to their

customers• Trained 60

“Marina Pros”

throughout the

country

Boat Pro Point of SaleBoat Pro Point of Sale

• Designed to prepare instructor candidates to teach effective NASBLA-approved boating safety courses to recreational boaters

• Focuses on teaching techniques and interactive methods

Train the TrainerTrain the Trainer

RBS In-NetworkRBS In-Network

BoatOnCourse.comBoatOnCourse.com

Questions?Questions?

Rachel Johnson, CAE

Executive Director, NSBC

(703) 789-2731

Rjohnson@safeboatingcouncil.org