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In Defence of Stories
Leah Eustace, MPhil, CFRE, ACFREChief Idea Goddess
Good Works@LeahEustace
“Storytelling is so last year.”
Actually, it’s so last
100,000 years
Person 1: “Where’s Jack?”
Person 2: “Well … I didn’t want to have to tell you, but I saw a yellow VW parked in front of Susan’s.”
Props: Kendall Haven
He went to the store.
Fred died.
Sharon went hungry and wept.
Props: Kendall Haven
Rodrigo Abd/Associated Press
Cathal McNaughton/Reuters
Let’s unravel our brain
How we think we make decisions
How we actually make decisions
Thinking fast and slow
Emotion vs logic
Emotion vs logic
http://bit.ly/damasioTED
Feeling emotion
Empathy is the ability to see the world as another person, to share and understand another person’s feelings, needs, concerns and/or emotional state.
(source: http://www.skillsyouneed.com/)
Feeling emotion
What are we getting at here?
Emotion trumps logic …
Logic seems to take over when things are far away and hard to grasp …
Scenario one: Karen Klein
Scenario two: Syria
But then came Alan Kurdi
Something going on really far away, for a really long time, involving millions of people, suddenly became relatable.
Why?
Donors experience psychic numbing
“If I think of the mass I will never act, if I think of the one, I will.”
How many saved lives?
Give $10 million to fight a disease claiming 20,000 lives and save 10,000.
orGive $10 million to fight a disease claiming
290,000 lives and save 20,000.
Emotion drives action
How did Alan’s story make you feel?
How we feel story
How we feel story
Our brains change as we age
Visualized autobiography
Psychological bias
Why, not howThe cause, not the institution
“Your $100 donation today will help us double the size of our cancer center.”
“Your $100 donation today will give a cancer patient’s mother a home away from home tonight.”
Stories are all powerful
Kronberg Castle
@LeahEustace#NPStoryConf
Before you go …
