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Heritage Management, Planning and Tourism: Experiences from Sukhothai
(Thailand) and Vat Phou (Laos)
Workshop on Tourism & Human Rights
NPT September 2015
Professor Dr. Walter Jamieson FCIPService Innovation Program
Thammasat University
HERITAGE SITE DEVELOPMENT
PRINCIPLES
Heritage legal protection
Material conservation
Local benefit
Site design & planning
Interpretation & planning
Visitor management
5
Phou Kao
Vat Phou
Tomo
Temple
Ancient City
Champasak Town
Development of goals & themes
Design concept
Overall visitor orientation
Identification of media
Visitor center
Major Plan Elements
The Vat Phou Model
9
Objectives
Enhance the understanding of the integrated value of
Champasak cultural landscape.
Promote cultural tourism experiences for the Laotian
community.
Inform and stimulate visitors regarding the landscape’s
heritage values.
Use the tourist activity to raise funds for conservation activities.
Provide income enhancement opportunities for the local
community through the creation of a series of locally owned
SMEs.
10
Visitor Center
11
Floor Plan
12
- Scale 1: 150,000
- Size of the model 1.2 x 2.4 m.
- Located at the visitor center
(above the ground for at least 60 cm.)
13
Trail – Phase 1
Ancient City
Copyrights by Italian Archaeological Mission of Lerici Foundation
14
Trail – Phase 2
Champasak Town – Ancient City – Vat Phou Temple – Other Historic Standing Ruins – Tomo Temple & Don Deng Island
Phase 1
Phase 2
15
a b
c
At
Champasak,
ancient city
and Vat Phou
Temple
Text area:
2.2 x 1 m.
At specific historic
sites e.g. Hong
Nang Sida, Tomo
Text area: 0.65 x 0.85 m.)
Elements /Ruins on
Vat Phou site
Text area: 0.3 x 0.25 m.
Interpretive Signage System
16
UNESCO
Department Of Fine Arts
Tourism Authority of
Thailand
Distance between three sites
Not a circuit but a need to double back
Visitation &travel time
68 km.
77 km.
Site Issues
Issues
No. of tourists was going down
Distance between sites
Not a circuit & need to double
back
Similar visitor experience at
each site
Lost of physical fabric
LanguageClimate (Rain
and temperature
SignageLack of
interpretationCapacity & # of
staff
Site transportation
Damage to fabric and overall poor visitor
experience
INTERPRETIVE OBJECTIVES
Expand visitors’ awareness,
understanding and appreciation
Attract tourists to the area
Get tourists to extend their visits
Create income opportunities for
local communities.
Manage the visitor’s
experience
INTERPRETIVE THEMES
Starting Sukhothai Kingdom:The first king of the Phra Ruang Dynasty
Sukhothai and its tributary states (Si Satchanalai and Kamphaeng Phet) became part of the Ayuthaya Kingdom
UNESCO declared Sukhothai, Si Satchanalai and Kamphaeng Phet a World Heritage Site
Continuity of living community and local industry e.g. ceramic industry
What happened in between What happened in between What happened in between
What happened as the time goes by
CE 1249------------------CE 1500------------------CE 1991-----------------CE 2007
SPECIFIC STORIES
When and why the cities were developed
What the links are between these three sites in terms of
geography, politics and culture
Why this time span is considered to be a golden
period of Thailand
Why the cities began to decline What happened to Sukhothai
after becoming part of the Ayutthaya Kingdom
Cultural landscape today: ancient monuments, living
communities, local industry, arts and crafts
Overall World Heritage Trail
Range of attractions along the trail
-Natural attractions
-Cultural attractions
-Heritage communities
HERITAGE ROUTES AT
SUKHOTHAI
OFF & ON SITE SIGNAGE
Objectives
Illustrates the
map of the
overall heritage
trail
INDICATE- locations of
historical parks
- attractions
along the trail
- locations of where visitors
Where to put signage?
Bus or train station, Sukhothai
airport, some gas stations, or at
local communities
OFF-SITE
A.
TYPE
2 A panel without A/V Media
INTRODUCTION PANEL (DISPLAYS)
ON-SITE SIGNSB.
30
SUMMARY
Plans
Economic Development
Tourism Management
Conservation Strategy
Site Design
Visitor amenities
On site transportation
Capacity Building
Innovative Interpretive
Media
On-site guides
Smart phone apps
Events programs & reenactments
Hands on activities
Virtual reality
InclusiveStakeholder
Management
Experience Development
New design for local products
Create itineraries
Circuits
Target experiences for specific visitor groups
Monitoring