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Handling the Modern Economy- is the National Accounts Framework Broken?
Chair:Professor Martin Weale
Kings College London
Dame Kate BarkerSociety of Business Economists
Peter van de VenHead of National Accounts, OECD
Sanjiv MahajanHead of International Strategy and Co-ordination, ONS
Peter van de VenHead of National Accounts, OECD
International Economic Statistics ConferenceNewport, 21 – 22 February 2017
MEASURING GDP IN A DIGITALISED ECONOMY
As noted by Martine Durand, there is often confusion between:
• Conceptual vs. Empirical issues
• Production vs. Consumer Surplus vs. Welfare
• Volumes vs. prices
Recent OECD work reviews these issues more systematically
The digital economy and the mismeasurement hypothesis
Example 1: New forms of intermediation of peer-to-peer services
From a conceptual point of view:• These types of intermediation are not new, but more
pervasive and provided differently• (Occasional) self-employed providing the relevant
service• Delineation between occasional seller of
second-hand goods and small-scale trader
Example 1: New forms of intermediation of peer-to-peer services (cont.)
From a measurement point of view:• Relatively small, but growing fast• Possible under-declaration of output
by occasional self-employed, but … • … in case of AirBNB existing imputation
for owner-occupied dwellings … and output ≠ value added (final consumption => intermediate consumption)
• Treatment of consumer durables, e.g. cars used for taxi-services to be (partly) treated as investments (note: no impact on GDP)
Example 1: New forms of intermediation of peer-to-peer services (cont.)
Possible solutions:• Digital intermediaries are
increasingly called to disclose turnover from clients
• New approaches to measurement, directly from intermediaries:– AirBNB charges VAT on its service
fees, or collects an occupancy tax– Use of credit card data– Big Data
• Blurring of the production boundary, movement from dedicated market producers out of market
• Generation of free assets by households (Wikipedia, Linux, etc.)
• Not captured in GDP => joins traditional discussion about unpaid household activities, such as childcare, preparing meals
• Unlikely to resolve productivity puzzle• Further elaboration in a satellite account
type of framework
Example 2: Consumers as producers
Example 3: Free and subsidised consumer products
• Financing of provision of services via advertisements or data sales (Google, etc.)
• Accounting issue: who produces what for whom? => imputation of additional output and value added of “information services”?
• Very old problem• Order of magnitude (Nakamura et al. (2015)):
• less than 0.5% of world GDP, but …• … fast growth of 7.6%• impact on GDP-growth: 0.019%
• Partly a shift in advertising arrangements• Further elaboration in a satellite account
• IPPs that give rise to royalties or licencing agreements are significant
• Associated income flows tend to be captured but:– International location of use and ownership of
assets – what is payment for service, what is current transfer?
– Allocation to countries biased by MNEs’ tax considerations/optimisation
• Case in point: Ireland’s GDP growth in 2015
Example 4: Cross-border flows of intellectual property products
Example 5: Prices and Volumes
• Price measurement may be a major challenge:• customisation• new goods problem• quality levels and change,
e.g. AirBnB versus hotels
• But also problematic to capture the impact on the quality of e.g. health and education
Example: software deflators
Source: OECD Annual National Accounts
11
• GDP is a measure of (market) production, not an indicator of welfare; as such, it does not take into account consumer surplus => Need to complement GDP with indicators on well-being and welfare
• Conceptually, national accounts appear up to the task, and …
• … mismeasurement unlikely to explain productivity and growth slowdown, but …
• …measurement in some areas may require improvement, especially in the area of volumes and prices
Conclusions
• OECD’s project “Going Digital”, making the transformation work for growth and well-being
• Active involvement in G-20 work, jointly with IMF• OECD WPNA has carried out a survey on country
practices• Planned work of the OECD and the Advisory Group on
the Digital Economy:– Assessing the effects of possible bias in price indices on
measured productivity and growth– Assessing the effects of partial use of consumer durables as
business assets– Assessing the impact of “free goods and services”– Developing indicators to monitor the digital economy
Way forward
Are the National Accounts fit for purpose?
Kate Barker
ONS Economic Statistics Conference
February 2017
Too much manufacturing – too little servicesShare of sectors in GVA and number of SIC 4-digit categories, 2015, %
SOURCE: ONS Annual Business Survey; McKinsey analysis
55
2100
4
Non-financial business GVA
100% =
Other services
Construction
Professional, scientific and technical activities
100
Manufacturing
Wholesale and retail
Agriculture, mining, utilities
Administrative and support services
Information and communication
Number of 4-digit codes
▪ Manufacturing accounts for 14% of non-financial business GVA, but 44% of the 4-digit SIC codes
▪ The average size (GVA) of a 4-digit SIC category was £670m in manufacturing but £4,900m in services
Problem of intangibles exclusionGross Fixed Capital Formation as a share of GVA, 1995-2010, %
SOURCE: Corrado, Carol, Jonathan Haskel, Cecilia Jona-Lasinio and Massimiliano Iommi (2014). "Internationally comparable macro-estimates of investment in intangible assets at the industry level: INTAN - Invest" available at www.INTAN-Invest.net; Eurostat; ONS; McKinsey analysis
National Accounts currently (ESA2010) include
▪ Computer software
▪ Entertainment, Artistic and Literary Originals
▪ Mineral Explorations
▪ R&D
National Accounts currently (ESA2010) exclude
▪ New architectural and engineering designs
▪ New productivity costs in financial services
▪ Market research
▪ Advertising expenditure
▪ Training
▪ Organisational capital
With additional intangibles
Existing National Accounts
UK
Germany
Spain
France
The User Perspective
• Well-known user critiques:
- revisions
- double deflation
Users also misuse – or expect too much
Questions increasingly posed at sub-national and sector level – change of ONS emphasis?
Importance of communication tone
Are the National Accounts fit for purpose?
Kate Barker
ONS Economic Statistics Conference
February 2017
Handling the Modern Economy - Is the National Accounts Framework Broken?
Sanjiv Mahajan
Head of International Strategy and Coordination, ONS
An overview• Major international drivers for change
• How quickly is the world changing? (posing new challenges)
• Digital theme• What are these platforms?• UK “eGDP”?
• National Accounts infra-structure and challenges it faces• Near for clear terminology, definitions and improved understanding• Households as producers blurring the production boundary• Digital economy impact?
• A few thoughts for your consideration …,
• Any questions?
Handling the Modern Economy - Is the National Accounts Framework Broken?
Handling the Modern Economy - Is the National Accounts Framework Broken?
Major international drivers for change
• Consistency, coherency and comparability of statistics
• Implementation of international guidance manuals, e.g. SNA etc.
• Impact of globalisation
• Impact of technological change and digitalisation
• Sustainability - human, social, nature and economic capital
• G20 - IMF Data Gaps Initiative (Phase 1 and 2)
• Development of Beyond GDP and Well-being
• Data expansion for the financial sectors - post-credit crisis
• Measurement of government deficit and debt
• Competitiveness indicators
• Others …,
Handling the Modern Economy - Is the National Accounts Framework Broken?
How quickly is the world changing?
World population
5,263m
1990
6,070m
2000
6,909m
2010
7,750m
2020
Handling the Modern Economy - Is the National Accounts Framework Broken?
How quickly is the world changing?
Evolution of human knowledge
In 1900 human knowledge doubled every 100 years
In 1945 human knowledge doubled every 25 years
In 2014 human knowledge doubled every 13 months
In 2020 human knowledge will double every 12 hours
Handling the Modern Economy - Is the National Accounts Framework Broken?
How quickly is the world changing?
Appetite for information
Over 5.9 billion searches on Google every day
(this is 100 times than in 2000)
Over 5.9 billion searches on Google every day
(this is 100 times than in 2000)
How quickly is the world changing?
Technology
738m
5,000m
20006
,000m
2010 2020
Mobile phone users Internet users
394m
2,000m
5,000m
2000 2010 2020
Development ofsecurity beyond
physical protectionis “key”
PRIVACY Issues?
Digital Universe C
LOUD
Digital Number of Internet devices
1984
2014
2008
1992
<100
10,000,000,000
1,000,000,000
1,000,000
Mixing of differences between the physical world and digital world will affect
mobility and … provides challenges for economic measurement
Handling the Modern Economy - Is the National Accounts Framework Broken?
Handling the Modern Economy - Is the National Accounts Framework Broken?
How quickly is the world changing?
Globalisation is not new but continues at an “increasing pace” … and traditional boundaries are becoming unclear
Impact of Globalisation (MNEs, IPPs, Digital, BEPS, etc.) poses the single largest
‘measurement’ challenge to National Accounts and Balance of Payments
Handling the Modern Economy - Is the National Accounts Framework Broken?
How quickly is the world changing?
Time taken to achieve a market audience of 50m people
38 years .… Radio
13 years …. Television
4 years …. Internet
2 years …. Instagram
35 days …. Angry Birds Space
3 years …. iPhone
75 years .… Telephone
Pokemon Go19 days
Handling the Modern Economy - Is the National Accounts Framework Broken?
What are these digital platforms?
Rapidly increasing world of “free” Apps ….,
Handling the Modern Economy - Is the National Accounts Framework Broken?
These digital platforms are essentially an “interface”
World’s largest taxi firm owns no cars
World’s most popular media company creates no content
World’s most valuable retailer carries no stock
World’s largest accommodation provider owns no property
Is this phenomena affecting GDP and productivity? (Yes, assuming it is captured)
These companies have small costs but charge consumers - lucrative in terms of profit.
(act as intermediaries providing a margin / fee type service - concept already exists)
Handling the Modern Economy - Is the National Accounts Framework Broken?
UK “eGDP” is leading the world in terms of % of GDP
Major challenge - relevance and timeliness of official statistics?Will NSOs fill this space? What definitions will be used?
Development of key international guidance manualsPre-1930s ..…1930s ..… 1940s ...… 1950s ..… 1960s ..… 1970s ..… 1980s ..… 1990s ..… 2000s ..…
2010sUN SNA 1953 1968 1993 2008
Eurostat ESA 1970 1979 1995 2010
IMF BPM 1948 1950 1961 1977 1993 2008
Examples of international (and national) guidance … and many more available.
Handling the Modern Economy - Is the National Accounts Framework Broken?
Handling the Modern Economy - Is the National Accounts Framework Broken?
Need for internationally agreed terminology, definitions and improved understanding of specific issues
and others ...?
All
have a social,
environmental
and
economic
impact
globally
Digitalisation
Customisation
Free servic
es
Free
assets E-business /
e-comm
erce
Consumer
to consumer
transactions
Peer to peer
transactions
Digital
economy
Collaborative
economy
New econo
my
Knowledge
based econo
my
Internet /
web
economy
Sharing
economy
Role of Households is changing? (not new)
• HHs production • Some activities recorded in GDP (e.g. imputed rental, self-build dwellings, etc.). • Some activities not recorded in GDP (e.g. meals, child care, gardening, etc.). • Production v leisure and pleasure, e.g. grandparents child care, preparing meals, etc.
• Impact of production of free products / subsidised products / free assets? • Internet, Wikipedia, advertising, downloading free apps/services, travel web-sites, etc. • Consumers / businesses benefit from “no” economic transaction. (lower costs)
• HHs acting as unincorporated enterprises “and” consumers.• Switches of assets from HHFCe to GFCF, e.g. motor vehicles. (zero impact on GDP)
• Should there be final consumption for corporations? (impute flows to HHs?)
• Pricing • Consumer’s marginal utility, e.g. time spent link to opportunity cost of time spent. • Impact on consumer surplus?
Households as producers blurring the production boundary
Developing / utilising new channels for market sales / income
Producers and / or Consumers?
Handling the Modern Economy - Is the National Accounts Framework Broken?
Digital economy impact?• All social, economic and environmental aspects:
• Need to understand how these “supplying” businesses operate.• Affect all industries and all sectors (from GVA to productivity). • Services - HHFCe, imports and exports of services, etc.
• MAJOR substitution affects:• Booking on-line holidays versus visiting a travel agent (these are disappearing!)• On-line banking as opposed to visiting a bank branch (branches / staff gone!) • “Fully owned” property - paid rental v imputed rental already recorded (latter decreases)• Is the “quality” of the “new” service(s) received comparable?• With greater competition - lower prices?
• Financing:• Via advertising (e.g. media, newspapers, Internet, etc.)• Via data (e.g. Big Data)
• Drivers for international institutions:• Micro data sharing / data exchange amongst NSOs/NCBs across countries is essential. • Any changes to SNA, BPM, SEEA and ESA need to be consistent and coherent.
Handling the Modern Economy - Is the National Accounts Framework Broken?
Handling the Modern Economy - Is the National Accounts Framework Broken?
A few thoughts for your consideration …,• Coverage of “digital” units (yes, possible self-employed under-coverage)
• Industry and product classifications - are they adequate? (yes)• Need to reflect functional concepts like digital economy, creative sector, etc.
• Is the “core” National Accounts framework fine? (yes)• Measurement of prices and volumes for “free” products and stock of free assets?• Greater use of hedonics to reflect “quality” change, in particular services. • Need to develop new HH “Digital” Satellite Account and related supplementary tables.
• Data measurement challenge? (yes, massive!) • Global activity - MNEs, IPPs, cross-border flows, asymmetries, etc. (data sharing needed)• Digitised assets - GFCF, capital stock and consumption of fixed capital. • Need to be creative and use other data sources, e.g. credit cards, web scrapping, etc.
• Users (official economic statistics need to remain relevant?)• Need to “substantially” improve communication and understanding with users. • Extend the focus to variables other than GDP, e.g. RDHI, Well-being, etc.
.… a continually changing, challenging and fascinating future !