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FINNO-UGRIC
CAPITAL OF CULTURE 2016
Introduction
Programme OverviewInitiated by MAFUN in 2013
Objectives Strengthen common Finno-Ugric identity
Raise awareness of Finno-Ugric peoples, languages and movement
Stimulate local development
Excludes administrative capitals of states and federal regions (RF)
Launched for 4-year cycle (2014-2017)
Geographic Rotation
Objective: to cover all 4 regions in 4 years
Geographic Rotation
Bygy - 2014
Bygy-2014: Community Engagement
Entire village involved in capital of culture year True civic activism and emerging rural entrepreneurship (incl tourism)Growing self-confidence and stronger Finno-Ugric identity
Bygy-2014: Creating New Traditions
Byg-Byg: Festival of Finno-Ugric cuisines as flagship event of the year Second festival held in July 2015
Bygy-2014: Visual Branding
Professional designer as part of executive teamRecognizable visual style linked to the identity of Bygy and Udmurtia
Bygy-2014: Partnering with MAFUN
Bygy hosted MAFUN Board meeting (June 6-8, 2014)
Bygy-2014: Key Indicators
60 programme events (incl 5 international)3000 media stories3500 visitors and tourists50 institutional partners5 home accommodation providers5 tourism programmes
Obinitsa-2015: Rich Cultural ProgrammeOver 40 programme events with 10 000 participants (as of July 2015)Extensive participation of kindred Finno-Ugric peoplesExtends across all of Setomaa (including cross-border) Opening Procession of Seto Folk music festival (June 2014)
Photo: Aarne Leima
Obinitsa-2015: Cross-Border CollaborationSeto from both Estonia and Russia (Pskov oblast) engagedFestive opening of cultural capital year in both Petseri (RF) and ObinitsaSeveral programme events held in Petseri Finno-Ugric bird arrives in Petseri from Bygy (October 2014)
Obinitsa-2015: High Public Profile
Professional communication / PR Extensive coverage in online and traditional media => high public awarenessObinitsa TV: Full video archive of the year on YouTube President Ilves at the festive opening of Obinitsa – Finno-
Ugric Capital of Culture 2015 (January 2015)
Finno-Ugric Capitals of Culture: Global Outreach
April 2014: Programme presented at side-event of 13th session of UN Permanent Forum on Indigenous Issues (UNPFII) in New YorkSeptember 2015 (planned): Programme presentation at 30th session of Human Rights Council (HRC) in Geneva
Finno-Ugric Capital of Culture 2016
JurySampsa Holopainen (MAFUN) - Chair
Aapo Ilves (Estonia)
Norbert Kiss (Hungary)
Jukka Mallinen (Finland)
Artem Malykh (Russia)
Three eligible applications
Iszkaszentgyörgy (Hungary)Nagykálló (Hungary)Veszprém (Hungary)
Finno-Ugric Capital of Culture 2016:
FINALISTS
Iszkaszentgyörgy
Veszprém
GOOD LUCK!
SOK SZERENCÉT!