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To hear the presentation by phone call: (702) 489-0009 Access Code: 305-052-265 Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Matt Wallace @ItsMattWallace Senior Associate, Nonprofit Relations Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn

Jennifer Bennett, CVA Senior Manager, Education & Training

VolunteerMatch jbennett@volunteermatch.org

@JenBennettCVA

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Agenda

• Introduction

• Making the Case for Online Volunteer Recruiting

• Best Practices for Recruiting Online

• Review Real Opportunities Using Best Practices

• Making the Most of VolunteerMatch

• Things to Remember

• Q&A

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Recruiting Volunteers Online

• Another Tool to Recruit Volunteers – VolunteerMatch User Survey

• VolunteerMatch Research

– 100 High Referring Listings – 100 Listings with no referrals

• Best Practices

– Applicable for any online recruiting site

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8 Easy Steps for Recruiting Online • Make the Title Work for You

– Catchy, Fun, Interesting

• Keep it Brief – One Opportunity, 100 words

• Word it Simply and Make it Easy to Understand

– No Jargon, no acronyms

• Make an Impact – Include a Strong Call to Action

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8 Easy Steps for Recruiting Online • Provide Direction and Support

– Time Commitment, Training, Restrictions, Skills, Experience

• Make it Visually Appealing – Include Pictures, Graphics. Make use of White Space.

• Remember to Edit

– Grammar, Spelling

• View your Listing as a Volunteer – Use a Critical Eye.

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Best Practices for VolunteerMatch • Title Stands Out

– Call to Action • Make Good Use of First Sentence

– Visible to prospective volunteers • Use the Skills Menu

– Listings with skills automatically cross-post to LinkedIn • Brainstorm and Use Keywords

– What kinds of volunteers do you want to find you • Keep Referrals on VolunteerMatch

– Information is only useful if volunteers click ‘I Want to Help!’

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Make Your Title Work For You

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Review Real Opportunities

Let’s take a look at some examples of good descriptions and those that could use some work.

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Using Best Practices

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A Listing that Needs Work

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Remember… Your VolunteerMatch listing may be the first time a volunteer learns about your organization:

• Use language that is welcoming • Clearly state needs and impacts • Outline any potential ‘deal breakers’ • Craft opportunities that will attract the volunteers you need

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Resources Learning Center Find upcoming webinar dates, how-to videos and more

http://learn.volunteermatch.org

VolunteerMatch Community Ask and answer questions after the webinar – use keywords Recruiting Online

http://community.volunteermatch.org/volunteer

Related Webinar Topics: VolunteerMatch: Getting Started

Writing Accurate and Useful Position Descriptions The New Volunteer Manager’s Toolkit

Thanks for attending! Join us online:

VolunteerMatch’s Learning Center: learn.volunteermatch.org

Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/

Find the slides and resources: 6 months of premium tools: Coupon Code: VolunteersRock

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Questions?

For any questions contact: Jennifer Bennett @JenBennettCVA jbennett@volunteermatch.org

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