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BecomeA Connected NonprofitConnect with your constituents in a whole new way
Brian KomarVP, Marketing
Rob AckerPresident & CEO, Salesforce.org
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Celebrating 16 Years of Giving Back
1-1-1 Model Adopted by
$85M+Grants
1% Equity
Sharethemodel.org
25K+Nonprofits & Higher Ed
1% Product
920K+Service Hours
1% Time
Who we are. What we do. How we do it.
A Global Force
for Good
OneModel
1% Product 1% Equity 1% Time
Pledge 1%
10 Free Licenses
DeepDiscounts
TwoProduct
Discounts
ThreeAreas of
ReinvestmentInnovation Community Grants
SixNonprofitSolutions
Fundraising Programs Engagement
Marketing Big Data Platform
TwoSocial
Sectors Nonprofit Higher Ed
$85M+Grants
920K+Hours
25K+Customers
$350M+Yearly Product
Donations
One Percent Product
#1
#1
Enterprise Cloud Computing Market
Share
World’s Most Innovative Company: 2011, 2012,
2013, 2014
#1World’s
Best CRM
Enterprise,Mid-market, SMB &
Salesforce Automation
#1
#1Best Enterprise
Platform
Salesforce is the Cloud Computing Leader
ConnectedWorld
5B smart phones by 2017
4.5B social users
“You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal. “
Bill & Melinda Gates FoundationAnnual Letter, 2013
Every organization reinvents the wheel
Fragmented systems create silos
Not designed for mobile & social world
The Challenge: Changing Landscape
Accountability& Big Data
LegacySystems
MarketingDonors
PartnersAdvocates
CommunityEmployees
Board
Community
Clients
Volunteers
HR ERP Payroll
Analytics
System ofRecord
System ofIntelligence
System ofEngagement
Program Management
Fundraising
THE CONNECTED NONPROFIT PLATFORM
Donors
Partners EmployeesAdvocates
Board
Constituents Community
Volunteers
Legacy &External Systems
Multi-channel Campaigns – Email Marketing – Automation – Social Engagement
Member Community – Chapter Community – Partner Community – Social Intranet
Marketing
Community
FundraisingDonor Management
Events Management
Volunteer Management
Grants Management
Analytics
Program ManagementCase Management
Call Centers & Hotlines
Advocacy & Policy Tracking
Grant Portfolios
THE CONNECTED NONPROFIT PLATFORM
#1 Fundraising Application Built on Salesforce
End-to-end set of complex fundraising tools
Manage donors, volunteers, events, constituent relationships & data
Extend apps with Marketing Cloud, Community Cloud & the Platform
DonationManagement
Donor Management
Relationship Management
Volunteer Management Sponsorship
Advanced Query Tool
Gift Entry Optimization
New Gift Types
Account & Contact Teams
Pledge Entry Wizard
Payment Grouping
Constituent Profiles
Constituent Types
Communication Methods
Volunteer Community
Application Forms
Now Available!
SOQL Query Builder
Save and Action Query Data
401 Function Upgrades
242 New Features
Leading Customers Are Driving Innovation
100% Salesforce1 Mobile Enabled
Automated Health Check
New Household Account Model
New Credit Rollup Fields
Translation Workbench Enabled
Enhanced Affiliations & Addresses
Thriving NPSP Community in HUB
Tips & Tricks by Topic
Free Add-on Apps
Local User Groups
NPSP Workbook & Documentation
GitHub Code Repository
New in NPSP 3.0 The Power of Community360° Constituent Management
Manage Donors & Volunteers
Donations & Memberships
Relationships & Affiliations
Households & Household Giving
Recurring Gifts & Payments
Extend with the Salesforce1 Platform
Dario MallermanSales Engineer
Brian KomarVP, Marketing
Welles HatchChief Information Officer
WHAT IS
CITY YEAR?City Year is an education-focused nonprofit organization that partners with public schools to keep students in school and on track to succeed.
Full time 1-on-1
Small groups After school
170,000
260
2,900
26
Students served daily
Schools
Corps members
Cities
City Year Today
900,000
1,200
14,000
38
Students served daily
Schools
Corps members
Cities
At LTI Plan Scale, Every Day
Just how are we going to do that?• Transparent service standards• Well-placed investment capital• Diversified funding base• Coordination of local and national initiatives• Strong constituent engagement, insight-driven lead management• Deploy tools to enable scale operations
New ways to work are enabled by our platforms, with the goal of improving impact and giving time back.
Organization• Staff & corps members• Performance & compensation• Time tracking, payroll• Financials, expense mgt, asset
tracking• Platform: Workday
Services• Students, student performance
data• Intervention sections• Programs• Dosage and time• Platform: Acumen Solutions/Schoolforce
Relationships• School partners, donors, alumni,
other constituencies• Programs & campaigns• Types of engagement• Partner communities • Platform: NGO Connect
Content & Collaboration• Enterprise home page• Internal communications• Team sites, project sites,
communities• Program portals• Platform: SharePoint 2013
cyresource
cyschoolhouse
cychannel
cyconnect
25
City Year’s platform
26
What “connected” means to City YearUnderstanding the relationship that our constituents have with CY and each other
Managing the diversity of how our constituents engage with us
Supporting how our constituents want to collaborate with CY and with each other
Greg Duran is an individual first; he is also a board member of Bayes Impact, a VP at Cisco and the brother of a teacher at Clinton Middle School
Tina Sanders is accepted for the FY16 corps in January, starts service in August. She has a login to a community where she can access the Idealist Handbook and dialogue with future team members
Phil Howard is a major gift donor, volunteers to tutor students after school in Sacramento, served in the corps in 1992 and is being cultivated as a local CY advisory board member
27
How City Year “connects” Some of our constituencies• Corps members/staff• Alumni• Donors• Foundations, grants• Employee engagement• Government support• School & district partners• Community leadership• Thought leaders• Technology partners• Event speakers
Methods for engagement• Conversations• Nurture campaigns• Calls to action• Solicitation• Prospect sourcing• Referrals• Inquiry capture• System integrations• Enterprise analytics
Q&A