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A presentation deck from a session at the Vermont Connected Summit on Envisioning the Future of Vermont's Digital Economy. In this session, three major Vermont nonprofits (Fletcher Allen, Vermontivate, and Woodstock Job Bank) shared their learning on using digital tools.
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Building Effective Organizations
Nonprofit Problem Solvers
Building Effective Organizations (A3)
Lauren Glenn-Davitian, CCTV’s Center Media and Democracy and Common Good Vermont (Moderator)
Alex Tursi, Fletcher Allen Health Care
Kathryn Blume, Vermontivate
Elizabeth Craib, Woodstock Job Bank
Lauren-Glenn Davitian
Oversees Channel 17/Town Meeting Television, CCTV Productions, and Common Good Vermont
Founding member of Vermont Access Network
Named one of Vermont’s “25 most influential people” in the mid 1990’s
Emeritus Board Member, Nonprofit Technology Network (NTEN)
Founder and Executive Director, CCTV’s
Center for Media and Democracy and
Common Good Vermont
Alexandra Tursi
Social Media Strategists at Fletcher Allen Healthcare
Spoke at the Stanford Medicine X conference and the Mayo Clinic Social Media Summit.
Regular technology segment on WCAX-TV
Social Media Strategist, Fletcher Allen Healthcare
How to Use Social Media to Drive Healthy Behaviors & Action
Alexandra Tursi, Social Media Strategist,
Fletcher Allen Health Care
in alliance with the University of Vermont
Our Social Program
FletcherAllen.org/SocialMedia
Why we did it
Vermont’s obesity rate is 23.7%Up from 19.6% in 2003 and 10.7% in 1990
Chronic disease is on the riseDiabetes affects 55,000 Vermonters or 8.7%
Heart disease accounts for 24% of deaths in Vermont
25% of Vermont’s report having high blood pressure
Leading causes of deathDiseases of the heart
Cancer
Stroke
Meet people where they are
#HealthyNewYou Facebook Campaign
Resolutions are more sustainable when shared.
Peer support is amplified on Facebook.
Individual participation and accomplishment may go viral within a network.
Viral wellness?
Imagine what could happen when multiple “wellness moments” are shared in the social media environment?
Nuts and bolts
Fixed term experience 4 weeks
Cues to action / triggersWe published 3-5x daily
Content focus: 5 areas of well-being
Low effortSmall steps and tweaks
Like, comment, share
“Healthy selfies”
Check-ins
Rewards for actionDaily prize and grand prize
And, we had fun with it!
Results
10.3 percent increase in the size of our Facebook
community, which now distributes our wellness messages
to a total network of 1.5 million people
219 percent growth in engagement through “likes,”
comments and shares
Positive local news media coverage of our Facebook
Giveaway on WCAX-TV
An outpouring of personal wellness stories from our
community – and people offering other social support
via Facebook
Employees as advocates
Community engagement
Driving behavior change
Best practicesRelevance and timeliness are key
Incentives work
Creativity is critical
Keep it simple
Tap into expertise
Connect the dots
Make it sustainablePaid, owned, earned media
Internal and external communications channels
Awareness and engagement
Campaign Impressions
(Awareness)
Likes
(Engagement)
New Fans
Healthy New You 875,000 8,500 800 (+11%)
Share Your Heart 690,000 2,500 235 (+5%)
June Jumpstart 3.9M 9,850 790 (+10%)
TOTAL 5.47M 20,850 1,820
(20% of
audience)
Connect with me!Facebook
/AlexandraTursiOfficial
@tursita
/alexandratursi
Elizabeth Craib
Director of the Woodstock Job Bank
Member of the Woodstock Area Nonprofit Network
Director, Woodstock Job Bank
Kathryn Blume
Speaker, writer, environmental activist, and award winning solo performer
Founder of Earth on the Air, a nationally syndicated, award winning environmental and social justice radio program.
Co-Founder of the Lysistrata Project
Co-Founder and Executive Director of the community sustainability game Vermontivate.
Co-founder and Executive Director of Vermontivate
Climate
Change!
Major
Bummer!
Things we know...
