Transitioning from Small-Business Ownership: Becoming a Papa Murphy’s Franchisee

Becoming a Papa Murphy’s Franchisee

Transitioning from Small-Business Ownership:

For many entrepreneurs who make the decision to enter the franchise industry, this isn’t their first walk in the park. Many previous small-business owners decide to move from owning their own brand to a franchise opportunity because it offers added benefits with the same entrepreneurial drive.

Investing in a franchise rather than an independent business increases an entrepreneur’s chance of success because he or she is supported by a proven product and system. If you’ve previously owned a small restaurant business, investing in Papa Murphy’s could be a great investment.

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Past ExperienceOne of the biggest differences between owning a small business and franchise is you have to be an expert in the product or service you are selling when owning a small business.

Yet, in franchising, expertise in an area of business doesn’t necessarily yield the easiest or fastest route to success. Because franchise brands are based off of proven products and processes, a franchisee doesn’t need to be an expert on a product that he or she is investing in, because the franchisor is already the expert and is there to lend guidance and support.

However, this isn’t to say that small business owners transitioning to franchising should know nothing about their prospective industry. Most franchisors put new franchisees through a thorough training process to help decrease the learning curve for franchisees. This training will often cover anything and everything a franchisee needs to know about the brand and its systems.

The Benefits of Moving from a Small Business to Franchise

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Marketing CollateralSmall business owners are forced to spend precious time coming up with marketing collateral or strategies for their new business. In contrast, investing in a franchise means that a franchisee benefits from an already recognizable brand name and national advertising strategies the franchisor deploys.

Franchise brands also have marketing collateral, including coupons, direct mail ads, signage and samples, to assist franchisees in grand openings and with regional or national advertising. This helps franchisees significantly reduce their marketing spend.

Ongoing SupportFranchise brands are well-known for their consistent and ongoing support, which is very beneficial to both parties. From the start, many franchisors offer location assistance to help franchisees find the right spot for their business and can help with negotiation of rental space or construction. Additionally, franchise systems like Papa Murphy’s offer support such as company-wide Intranet systems, regional representatives and toll-free numbers for any questions that franchisees may have.

At the end of the day, franchisors want to see their franchisees succeed, so they make a strong effort to see that happen.

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Papa Murphy’s Take-N-Bake-FranchiseThe take ‘n’ bake model that Papa Murphy’s franchise embodies eliminates many of the operational hassles that come with opening a classic eatery. At Papa Murphy’s locations, customers take their pizzas home to bake, removing the need for ovens, dining rooms, and delivery – making the business easier to operate than a standard, free-standing restaurant for the franchisee.

So, if you’re a small business owner looking to reduce the time constraints of running the show, yet still have that entrepreneurial drive, it’s likely time to consider moving into the franchise industry.

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Email: franchise@papamurphys.com

Call: 877.777.5062

Request more info at: http://papamurphysfranchise.com/Apply-Now

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