“ASK ME”

Making Ag Extension more effective

Mark Bell

The problem? Poor farmers lack access to information

The need? Demand-driven, market-oriented extension delivering credible,

relevant information.

The means? ASK ME. A framework for effective extension.

What are the elements of ASK ME?

A? Audience

A? Audience

Who are they? What do they need and want?

S? Solution

S? Solution

What is practical and relevant to meet the needs?

K? Key Message

K? What do people need to know

to make the change?

Key Message

M? Message form and delivery

M?

How can the message be best packaged and delivered?

Message form and delivery

E? Evaluation

E?

How can each step be improved?

Evaluation

ASK MESimple and effective

We work with extension providers so they are more• market-oriented, • demand-driven and • entrepreneurial

Helping you help farmers.

Want to learn more? Visit the University of California Davis, International Ag

Extension Academy: http://AgExtOnline.com