KHAO PIYO

MARKETING PLAN FOR NEW ANDROID APP

EXECUTIVE SUMMARY

INDIAN

• Khao Piyo is a fast-casual restaurant app, serving fast, fresh, healthy spicy & ethnic indian food.

CHINESE

• Khao Piyo is multicuisine restaurant app serving best and healthy food in a couple of minutes and free home to home delivery.

ITALIAN• Khao Piyo is known for its different and

unique taste and customer satisfaction

• The market can be divided into two market segments, families and individuals. Families will comprise the majority of dinner time business with individuals making up the majority of lunch time business. The family segment is increasing annually at 9% with 26,585 potential customers.

MARKET OVERVIEW:COMPETITION

Khao Piyo’s mission is to become the premier fast-casual dining experience. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.

Despite the usability of the app open to a wide – range of daily users ,the target customers are 80% of students,bachelors.

Most of the students outside their home town and are living in hostels will privileged by this app.

To grab a healthy meal at your door step ,this app will help them to reimburse their taste buds.

This segment generate the major revenue ,as they are more likely to buy the premium version.

They are also an accessible consumers base ,as they can be easily reached via social media and internet.

APP CHARACTERISTICS

It is a very versatile app like anybody can give requests for any upgradation.

Anyone could fix his taste ,the food will be delivered according to them.

You can fix any bug in the app by suggesting the edits.

Reviews will be strictly taken under consideration within 6 hours of request.

A very familiar environment for placing a order at very reasonable rates.

COMPANY:ALL TEAM APP DEVELOPMENT TEAM

KITCHEN TEAM**

ACCOUNTING TEAM

PUBLIC RELATIONS TEAM

MARKETING TEAM

DATA ANALYSIS TEAM

COMPETITION

POINTS OF DIFFERENCES • NO DISGUISE IN ACTUAL MEAL.

• EASILY ACCESIBLE INFORMATION.

• PAID WHAT YOU HAVE ACTUALLY CONSUMED.

THE GOOD INTENTIONS OF KHAO PIYO IS PROVIDING HIGH QUALITY CUSTOMER SERVICE .SOCIAL PUBLICITY AND GIVING INCENTIVES TO TRY THE APP IS IMPORTANT.THIS STRATEGY MAKES THE CONSUMERS KNOW ABOUT THIS APP MORE.

FREE VERSION

FULL ACCESS TO OUR POTENTIAL CLASS OF CUSTOMERS.

ACCESS WITH OUR APP TO SUGGEST ANY BUG IN OUR APP.

PREMIUM VERSION TO BOOK A TABLE

CHEF’S TALK FORUMS

SECRET RECIPES ACCESS BY PAYING HIGH PREMIUM FOR IT.

The price of premium version of app is 9.99$ at which you can access all the premium membership features with ease.

IMPLEMENTATION

DISCLAIMERTHIS PRESENTATION IS BEING CREATED BY SAGAR GARG , IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR , IIM LUCKNOW DURING THE MARKETING INTERNSHIP .

CEO OF KHAO PIYO APP