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EXCELLENCE THROUGH INTEGRITYSLUYS INTERNATIONAL
LIQUID ENHANCERADDING FUN AND EXCITEMENT
BEVERAGE MAKEOVER
LIQUID ENHANCERHISTORY
2011
2013
2012
Kraft MIO(March 2011)
Kraft MIO Energy(December 2011)
Coca-Cola Dasani Drops (October 2012)
DPSG Crush (December 2012)
Kraft MIO Fit(December 2012)
DPSG Hawaiian Punch (December 2012)
Kraft Crystal light(January 2013)
Coca-Cola Powerade Zero Drops(June 2013)
AriZona Beverages(October 2013)
PepsiCo Aquafina FlavourSplash(October 2013)
Kraft Kool-Aid(January 2013)
Nestlé Nestea(September 2013)
LIQUID ENHANCEREXTENSIONS OF EXISTING BRANDS
Coca Cola realised the potential and soon embraced this emerging concept...
Dasani
Minute Maid
GlaceauVitamin Water
PoweradeZero
LIQUID ENHANCER….which was soon followed by other brands
PepsiCoAquafina
NestléNestea
DPSGCrush
AriZonaIce Tea
Liquid Enhancer is on trend: 1. Personalization People love mixing and deciding the flavour, intensity and sweetness;
2. Convenience Nicely packed in a 48 ml squeezer to carry, anywhere;
3. For today’s modern life Expectations are higher and fulfilled now with zero calories
LIQUID ENHANCERPRODUCT INFORMATION
Liquid Enhancers are concentrated zero-calorie flavoring waters, milk or coffee and can also contain vitamins, minerals, electrolytes or other
functional ingredients.
ABOUT
ENHANCING A BEVERAGE:
PRODUCT APPLICATION
The liquid enhancer can be added
as desired
WaterSparkling waterDairyYogurt drinksAlmond milkSoy milkRice milk
Coconut milkProteinSoft drinksAlcoholic beveragesTeaCoffee
SUCRALOSE
STEVIA
LIQUID ENHANCEROUR PRODUCTS
InfusionEnhancer
MineralEnhancer
MilkEnhancer
VitaminEnhancer
FlavourEnhancer
CA
D
K
B
LIQUID ENHANCER
CoffeeEnhancer
GlowEnhancer
AminoEnhancer
EnergyEnhancer
DetoxEnhancer
IN DEVELOPMENT
LIQUID ENHANCERLIST OF INGREDIENTS
FUNCTIONAL INGREDIENTS:
THERAPEUTICS AND ACTIVE AGENTS:
SWEETENERS:
VitaminsMineralsElectrolytesProteinCaffeineGuarana
Green coffee extractMelatoninL-TheanineGlucosamineChondroitinChamomile
CLA (conjugated linoleic acid)L-carnitineOmega-3DHA (Docosahexanoic acid)Quercetin
SucraloseSteviaMonk fruit
Honeyetc.
Acesulfame potassiumAspartameSaccharin
Neuromuscular agentsNutritional supplementsBlood modifying agentsetc.
HormonesDiabetes treatmentsRespiratory agentsGastrointestinal agentsGenitourinary agentsBiologics
Anti-pain agentsAnti-inflammatory agentsHeart and circulatory drugsAnti-cancer agentsAnti-infective agentsCentral nervous system agents
LIQUID ENHANCERMARKET
2020$2.83 billion
2014$1.371
billion
The Global Water Enhancer Market Revenue
Estimated CAGR 12.8%
North America72%
Europe
Market Share
Major Players
Liquid enhancer has the potential to make a significant impact on sales of bottled water
Until now – limited presence in markets outside the US
Liquid enhancer gives an individual and exciting colour and taste
profile to your product9-12 months best-before date
Low in calories48ml, very compact & portable bottle
Popular with athletic and fitness consumersOne bottle can last up to 30 servings
SLUYS INTERNATIONAL
Originally established in 1931 as Sluys & Co by Mr. K. Sluys. Sluys International is now an established Duffel (B) based manufacturer of flavour.
The dynamic Sluys team is a reflection of artists, idealists and businessmen continuing to challenge new frontiers of taste and smell.
Sluys today is the only Malaysian family owned and -managed flavour house in Western Europe.
www.sluys.euNijverheidsstraat 12570 Duffel, Belgium
[email protected] +32 (0)3 490 03 30
WHERE SMELL, TASTE, SIGHT ARE BALANCED