1

2

Brand Story

History

History

History

Brand Vision

Brand Mission

Brand Personality

Brand Value

Tagline

11

Story Telling

Paid Media

https://www.youtube.com/watch?v=5rLVFOyHqD0

Paid Media

Owned Media

Owned Media

Owned Media

Owned Media

Application

Owned Media

Earned Media

http://www.catdumb.com/recipe-oreo-pudding-pop/

Earned Media

Earned Media

https://www.youtube.com/watch?v=TjBRugT0cJs

Globalization

Globalization

Co-Branding

Co-Branding

26

https://www.youtube.com/watch?v=KZyJDgxcJiU

https://www.youtube.com/watch?v=KfErnsk_x4o

https://www.youtube.com/watch?v=DxLYWGlaQ-E

https://www.youtube.com/watch?v=0_X3KM9g3IQ

https://www.youtube.com/watch?v=7Ue5JgytXs4

https://www.youtube.com/watch?v=bMNqtxQofvQ

https://www.youtube.com/watch?v=L4zQ_q0fbmw

https://www.youtube.com/watch?v=Pn27LV0idMk

https://www.youtube.com/watch?v=OtZZ0h45jPo

https://www.youtube.com/results?search_query=teddy%27s+hand+oreo

41

Daily Twist (2012)

Daily Twist (2012)

Daily Twist (2012)

Daily Twist (2012)

Daily Twist (2012)

Daily Twist (2012)

Daily Twist (2012)

49

OREO “Dublin Twist”

Ireland, 2013

OREO “Dublin Twist” Ireland, 2013

51

Wonderfilled

Wonderfilled

54

PLAY WITH OREO

2015

Play with Oreo (2015)

Play with Oreo (2015)

Play with Oreo (2015)

Play with Oreo (2015)

Play with Oreo (2015)

Play with Oreo (2015)

Play with Oreo (2015)

https://www.youtube.com/watch?v=WsVI-WvGxsc

Play with Oreo (2015)

https://www.youtube.com/watch?v=WsVI-WvGxsc