History

• Founded in 1991 in Newark, DE USA

• Partnership formed October 27, 2008

• John Carter – Founder

• John Eucalitto – President

• William Chemero – Executive VP

• Richard Tarascio – VP of Operations

Growth

• Franchising commences March 2009

• 21 Employees based in Cheshire, CT

• 91 US locations open

• 250 + under contract

• Contract with US Navy Exchange

• Ventura, CA

• Newport, RI

• Groton, CT Submarine Base

Growth

• 1st International Master Franchise Agreement Signed (May 2013)

– Topaz MENA (under construction in Saudi Arabia)

• 2nd International Master Franchise Agreement (September 2013)

– Argentina S.A. (under construction in Buenos Aires)

• 3 Area developers in MENA ( Eastern KSA, Kuwait, Sudan )

– Additional LOI’s out in multiple countries

Qatar, United Arab Emirates , Morocco ,

Mexico, Alberta, Canada, Ontario, Canada

Topaz MENA

• Omar Babaker – Chairman

• Abdulrahman Alieedon – Vice Chairman

• Yasser Ibrahim - CEO

Argentina S.A.

• Francisco Llamas - President

• Leonardo Llamas Trivi – Vice President

Menu Diversification

Simply the Best

Tasting Burgers and

Shakes in the World!

• Franchise Development

• Real Estate Selection

• Construction

• Procurement

• Pre-Opening Training

• Ongoing Operational Support

• Marketing

International Support

• Registrations/Legal Compliance

• Trademarks

• Local Registrations

• Marketing for Prospects

• Brokers

• Franconnect

• System for documentation and support

• Area Developer vs Master Franchisee

• Approach for Development by Country

International - Franchise Development

International Construction Department • Interior Design Standards/Prototype

Design

• Review Construction Drawings

• Equipment Manual/Specifications

• Signage – Exterior Design

• Construction Material Specifications

• Ensure Completion is to Specifications

International Real Estate Department

• Assist with Broker Selection

• Review Demographics

• Site Selection Approval

• Lease Negotiation

• Lease Administration within Franconnect

International Procurement Department • Product Specification Manual

• Distribution Administration

• Secure Distribution

• Monitor Pricing

• Quarterly review of Purchases by

Distributor

• Approve Alternative Products

• As needed by local influence

International Training & Support

• Initial IST/Wayback U • 25 Day Program (10-5-10)

• Quality Assurance Reports (QAR’s) • Ensure Quarterly completion

• Review compliance issues/follow-up with Franchisee

• Translate manuals as needed • Training video’s

• OLO/Micros integration

• Weekly Calls/Webinar with Franchisee

• Weekly P&L Review

International Marketing

• Ensure Brand Identity and Positioning

• Creative Design • Review translated media

• Local Website Management

• Social Media • Set standards

• Review sites

• LRM Manuals

• Annual review of Marketing Plans and Budgets

• Assist Franchisees with securing Advertising Agency

Wayback Competition •Cost of Entry

•$250,000 US •Smaller Footprint

•1600 square feet •700 sf with Food Court

•Lower operating expenses •rent •utilities •insurance

•Fewer Employees

• Cost of Entry

• $500,000 US

• Larger Footprint

• 2000 square feet +

• Higher operating

expenses

• rent

• Utilities

• insurance

• More Employees

How do we compare?

KSA-Eastern region WAYBACK BURGERS Area Developer

Signing the ADFA For Eastern region

WAYBACK BURGERS KHOBAR KSA opening Soon

KUWAIT WAYBACK BURGERS Area Developers

KUWAIT WAYBACK BURGERS Area Developers

Sudan Area Developer