1. BUILDING A BETTER BURGER Making our best- selling burger
into a healthier menu choice
2. PROBLEM AND SOLUTION Problem: health-conscious customers
avoid our burger because of the calories, fat, and carbohydrates it
contains Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates 1/15/2015 STEVE BLACK
2
3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates:
45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g
1/15/2015 STEVE BLACK 3
4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g
Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g
Carbohydrates: 1 g 1/15/2015 STEVE BLACK 4
5. A BETTER BURGER Our Best Seller Total Calories: 585 Total
Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total
Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 1/15/2015
STEVE BLACK 5 0 10 20 30 BEST SELLER BETTER BURGER 27 19 Fat
(g)
