Guerilla marketing
Liina Pulges Science Centre AHHAA
communication manager ESTONIA
Definition
• Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea. • Campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
www.creativeguerrillamarketing.com
AHHAA Space exhibition
• New exhibition from Australia • + prototype of first Estonian space satellite EST-Cube 1 and real Sputnik from space
• Rock group Kosmikud (Spacemen)
• YouTube clip http://www.youtube.com/watch?v=giMIqT-rWyE
Shoplifters in AHHAA
• Shoplifters from AHHAA Science Shop
• 3179 shares • 113 likes • 157 comments • 500 new friends in
April Fool’s Day
Press release on the last minute: • AHHAA and Aura waterpark will team up to build a megacentre „Ahhaa Aura!“ • Underground tunnel
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