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Herbicide-resistant weeds, genomics and continuing environmental, social & economic concern are forcing companies to rethink their approach to crop protection. At the same time, R&D costs are escalating while the number of new active ingredients launched and in development have been in decline.
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Intelligence and Strategy
Consultants
Parioforma Ltd 55 Princes Gate Exhibition Road South Kensington London SW7 2PN United Kingdom www.parioforma.com
Agriculture Sector Capabilities
Statement
© 2014 Parioforma Ltd.
The Agri marketplace – industry background
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• World population crossed the 7 billion threshold in 2013:
o The number of mouths that need feeding continues to rise while the agricultural surface available to produce food remains constant.
o Demand for meat is also increasing, the production of which requires more acreage than the equivalent amount of vegetarian food.
• R&D costs are escalating while the number of new active ingredients (AIs) launched and in development have been in decline.
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20
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Herbicides Insecticides Fungicides
New AI Product Introductions
1980-1989 1990-1999 2000-2009
Herbicide-resistant weeds are spreading. The success of the GM approach in the US and in the developing world has made the development of new herbicides unattractive for the major chemical companies - no fundamentally new principle of herbicide action has been discovered in the last 20 years.
Continuing worries about pollinator decline are forcing companies to rethink their approach to crop protection - the harm done to
‘good insects’ is a major criterion in assessing the environmental impact of any insecticide.
The development of fungicides have been the most trouble-free area for traditional chemical crop protection.
With no competition from GM crops and no hard-to-avoid side effects, agrochemical companies have enthusiastically embraced R&D in this field.
© 2014 Parioforma Ltd.
Building a strategy for success
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Pipeline
Customer
Satisfaction
Profitability
Focus:
Products
Markets:
Crop
Country
Customer needs
Innovation & technology
Restraints:
Increasing R&D costs
Increasing regulatory demands
Access to the “right”
technology
Challenges:
Environmental, social & economic concerns
Equitable, viable & sustainable solutions
RESISTANCE
SUCCESS in today’s &
tomorrow’s
AGRI markets
© 2014 Parioforma Ltd.
Parioforma helps customers build
successful strategies
• Founded in 2000, Parioforma is an international business consultancy that serves the Life Sciences and High Technology Sectors.
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• We are NOT industry insular – instead we leverage our CROSS-INDUSTRY expertise to bring NEW and ORIGINAL thinking to old problems.
• Databases are readily available and information can be purchased by ALL players – but HOW that data is interpreted and applied to build sensible strategies is CRUCIAL to individual companies.
• There are MANY similarities between the AGRI and PHARMACEUTICAL/ BIOTECH sectors.
• We now bring the knowledge we have learned over the years from the Pharma industry to provide a UNIQUE perspective to our customers in the AGRI industry.
© 2014 Parioforma Ltd.
Many similarities between the Agri &
Pharma industries
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Technology
• Similar discovery platforms: in silico, genomics, metabolomics, etc. • Both employ integrated Discovery & Optimization processes. • Similar analytical platforms: FT-NIR, NIR, LC-MS/MS, ligand binding, etc. • New strategies urgently required against MULTI-RESISTANT organisms.
R&D
• Escalating costs. • Productivity declines – new active ingredients with differentiated
MECHANISMS OF ACTION urgently required. • Formulation challenges. • Identifying and accessing the “right” technologies. • Lengthy development spans: 8-10 years.
Regulatory
• Regulatory BURDEN increasing – pesticides along with pharmaceuticals, belong to the most heavily tested chemicals that man has contact with.
• Cost of COMPLIANCE increasing. • Country-specific MARKET ACCESS challenges.
Commercial
• Market shifts – challenges in identifying segments with sustainable growth potential.
• Few unmet needs in developed sectors. • GENERICS eating into branded marketplaces.
© 2014 Parioforma Ltd.
About Parioforma – what we do
• We specialise in CUSTOM research.
• Our philosophy is that well-executed intelligence research delivers hard business benefits.
• We deliver high quality analysis and insights to support effective strategy development and decision making to clients of all sizes in the Agri Sector.
• We add INTELIGENCE to information and provide PARGMATIC and REALISTIC strategy solutions.
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Information Business Action
© 2014 Parioforma Ltd.
Our services
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• We specialise in depth primary and secondary research to support ad hoc analysis – study design is driven by client needs.
• We can also help clients to interpret and internalize information for robust strategy development.
• Benchmarking studies. • Market share analysis. • War gaming and competitive blind spots. • Competitor segmentation & cross competitor analysis. • Acquisition screens.
Competitive Intelligence
• Product supply & positioning. • Lifecycle management. • Value chain analysis – price & margin analysis. • New market entry. • Strategy development. • Corporate / marketing communications.
Strategy Consulting
• Sector and/ or country analysis. • Market opportunity assessments: country-specific or global
region. • Industry forecasts and modelling. • Thought Leader research. • Voice of the customer research.
Market Research
© 2014 Parioforma Ltd.
Recent projects
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A government sponsored venture capital client wanted to investigate the potential value and return of creating an agrochemical/plant biotech investment thesis for a US$500m venture capital fund.
The Parioforma team undertook a comprehensive review of the global environment for the agri-biotech and agrochemical industry in terms of markets, players, new technology trends, regulatory requirements and end consumer expectations. The team were able to leverage their expert understanding of the pharmaceutical/biotech venture capital business to identify novel market sectors and potential technology hot-spots for future investment in the agribusiness and technology environment. The Parioforma team also collated a database of VC investments and sales in agribiotech to determine the likely returns and risks of such a fund.
A large international agrochemicals company based in Eastern Europe needed help in developing an international expansion programme.
The Parioforma team undertook a detailed review of world markets using well known proprietary databases to identify market gaps in terms of countries, crops and agrochemical products/formulations.
Critical to the success of the research was to look at those countries which were under served by the big players due to geo-political risks or size of market.
© 2014 Parioforma Ltd.
Recent projects
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A Venture Capital company requested that Parioforma evaluate a novel technology in creating genetically engineered seeds/plants.
The team, using associate experts, undertook a deep and detailed analysis of the target company's scientific and technical claims in terms of their trials, scientific rationale and commercial attractiveness.
The Parioforma report was able to give a detailed appraisal of the investment opportunity to enable the VC team to make a judgement on the attractiveness of the investment.
A well established multinational bioanalytical laboratory business wanted to evaluate the market attractiveness and market entry opportunities for expanding their bioanalytical lab services into the agrochemical sector.
The Parioforma team undertook a primary market research interview programme with the main agrochemical players and competitor labs using qualitative market research methodology as well as a pipeline review of main agrochemical players to determine the potential market size.
Parioforma were able to help the client develop a clear and concise strategy for market entry and forecast the potential financial returns on their investment.
© 2014 Parioforma Ltd.
Contact details
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London Office
Charles Rowlands Senior Partner 55 Prince’s Gate Exhibition Road London SW7 2PN United Kingdom
Tel: +44 (0) 7803 907577 www.parioforma.com
Associate Offices
USA Intrix Corp, Darien Connecticut
Eastern Europe IMRP, Moscow
Brazil Intrix Corp, São Paulo
Japan TRN, Tokyo
Please don't hesitate to contact us for an informal discussion – either by
telephone or by email at: [email protected]
Project proposals are provided entirely free and without obligation. They can usually
be sent out within 5 working days of receiving the client's brief.
