1. What is Itertextuality?Itertextuality is the shaping of
texts meanings by other texts.It can refer to an authors borrowing
and transformation of aprior text or to a readers referencing of
one text in readinganother. Intertextuality is when you are able to
makerecognize references between texts are therefore able
tounderstand a deeper meaning of the idea being raised.Sometexts
refer directly to each other such as in remakes offilms,
extra-diegetic references to the media / society in theanimated
cartoon The Simpsons, and many amusingcontemporary TV ads.
Intertextuality can be found in anumber of forms. Intertextuality
can be signified in the formof conversations, thoughts,
architecture, sounds and physicalactivity.By referring to other
texts and other media reminds usthat we are in a mediated reality.
This runs counter to thedominant realist tradition which focuses on
persuading theaudience to believe in the on-going reality of the
narrative.
2. Itertextuality is also used inmusic videos as well as
films.These twopictures aremusic videos.The first onewas created
in1953 and thenMadonnacopied ideasfrom theoriginal musicvideo
andmade it herown.
